Destination Destination Research Research
Jan 01, 2016
Destination ResearchDestination Research
Revision - Revision - Elements of a TourElements of a Tour
• Transportation
• Lodging
• Dining
• Sightseeing/guide service
• Attractions
• Shopping
Information ObjectivesInformation Objectives• Is the destination interesting enough to
support a one-day tour or multi-day tour?• Has the market research identified such a
destination and the types of tour?• Are there any other interesting areas nearby
that can be combined with a tour of this area?• Are there support facilities in all element
supplier categories?• Do the support facilities meet the tour
operator’s requirements?• Does the destination have an infrastructure
and superstructure?
Source of InformationSource of Information
• Standard Guidebooks• Industry Publications• Brochures• Maps and atlases• Tourist Bureau/NTO• Computer programs• On-site visit• Others
Lodging InformationLodging Information• Successful rating scale at a certain level• Image of the property (service standard)• Location• Number and type of rooms• Baggage handling services• Food service facilities• Recreational facilities• Handicapped facilities• Group rate and complimentary• Appearance
A motelA motel
A motelA motel
A HotelA Hotel
A HotelA Hotel
A standard roomA standard room
A standard roomA standard room
Deluxe RoomDeluxe Room
King size King size
SuiteSuite
Deluxe SuiteDeluxe Suite
ApartmentApartment
Outside of an apartmentOutside of an apartment
Hotel LobbyHotel Lobby
Village Inn in local architecture Village Inn in local architecture
Village Inn in local architectureVillage Inn in local architecture
ResortResort
ResortResort
Typical activities at resortTypical activities at resort
Typical activities at resortTypical activities at resort
Typical activities at resortTypical activities at resort
Transport InformationTransport Information
• Safety records and reliability• Good equipment and facility• Rate, charge policy, and complimentary
Restaurant Information• Level of quality• Chain affiliation• Number and location of seats• Style of service and special theme (if any)• General cost of meals at the restaurant• Parking access• Complimentary
Tour coachTour coach
Meal arrangement for tour Meal arrangement for tour groupgroup
Dinning place should be big though Dinning place should be big though not necessarily luxury not necessarily luxury
Group dining Group dining
Attractions InformationAttractions Information• Nature and type of the attraction• Rank of the attraction• Estimated time on site• Group admission area• Guaranteed admission time• Gift shops• Rest areas• Food service• Guide service
Guide Service and Sightseeing Guide Service and Sightseeing InformationInformation
• Adequately trained staff
• Destination material
• Sightseeing route
• Estimated time at each stop
• Ample and complimentary parking
• Visitor information centres / help desk
Shopping InformationShopping Information• Variety of shopping experiences
• Local crafts and craftspeople
• Food service
• Rest areas
• Money exchanger
• Maps, marketing materials, coupons
• Other activities
Analysing the InformationAnalysing the Information
• Compile facts about each of the elements.
• Determine the items for comparison.
• Determine criteria for assessment.
• Design forms for analysis.
• Conclusion.