Dessous

Suite 202, 2321 Scotia Street Vancouver, BC www.dessous.com [email protected] tel: (778) 887-2304

http://www.dessous.com


mailto:[email protected]


“We are your support system”

For immediate release.

October 16, 2013

Zoe FuhrDesigner/Creative Director(778) [email protected]

DESSOUS was founded in 2013 by designer Zoe Fuhr. Handmade from natural fibers, Dessous specializes in fine quality women’s intimate apparel. Designed and manufactured locally in Vancouver, we believe that quality is of more importance than quantity. The Dessous design team offers custom and exclusive collections twice a year. Bringing in Spring/Summer 2014 this year, we are introducing light and creamy colour palates, with the combination of delicate and durable fabrics. We are working from silks, cottons, linens and lace. Expect to see ecrus, nudes, dusty pinks and pale blues. At Dessous we value the feminine purity and modesty of a woman. We believe it is important that our designs are a natural fit for our client, practicing our ‘support system’ approach. At Dessous, we focus on the comfort of our client above all else. With subtle seems and flexible fabrics, we are sure to have women on the West Coast feeling supported and sexy this Spring and Summer.

As of March 30, 2014, DESSOUS will be available in exclusive designer boutiques throughout Vancouver.






DESSOUS is the French derivative of ‘underneath’ and was originally inspired by Parisian lingerie. Known for their delicate and intricate sheers and laces, our goal at Dessous is to bring the same elegance and romance to the West Coast of Vancouver. Our intimate apparel designer brand represents femininity and beauty for Canadian women. Dessous understands that a woman’s skin is sensitive and we have found the right combination of fabrics to ensure optimal quality and comfort. Featuring light weight silks, cottons, sheers and lace, our collections are made from custom sewn organic materials for all shapes and sizes. Our strategic stitching provides a ‘barely there’ sensation, while supporting a woman’s most important areas. We understand that the natural curves of a woman’s body go far beyond three standard sizes, which is why Dessous has built a specialized sizing system. Our adjustable and flexible bras create a flattering and sexy appeal, while maintaining an easy to wear and breathable fit. With the option of wearing our intimates under your garments or in the bedroom, Dessous bridges the gap between function and fantasy. Wanting to accomplish an airy and flirty dynamic for Spring/Summer 2014, we have chosen a light and natural pastel palate of ecrus, dusty pinks, light greens and periwinkle blues.

DESSOUS is an exclusive brand. We do not believe in mass production, we would rather take the time and care to ensure that each of our clients feel comfortable, supported and sexy- after all, isn’t that what every woman wants...


“We are your support system”










Peach Set:

2 piece $ 176 retail

Flexible bra with adjustable straps and geometric embellishment

Matching flexible shorts with geometric embellishment

Made from

75% organic silk

25% organic cotton lace

Available in

Peach

Light Grey

S/S 2013

#2001











Periwinkle Jumpsuit:

One piece $126 retail

Mini short jumpsuit with ruffle finish and adjustable halter top

Made from


Available in

Periwinkle blue

Ecru

S/S 2013

#2002











Sheer Bra Set:

2 piece $156 retail

Sheer bra with lace finish and adjustable straps

Matching low-rise thong

Made from

85% organic silk


Available in

Rose

Sage

S/S 2013

#2003











Sheer Slip Dress:

One piece $ 156

Short and sheer slip with flexible waist and adjustable straps

Button down lace finish

Made From

85% organic silk


Available in

Cream

Latte

S/S 2013

#2004











Daisy Bangle:

$76

Thick bangle bracelet with floral rhinestone embellishment

Made from

Porcelain

14 carat gold

Semi precious rhinestone

Available in

Rose and Robin’s egg blue

S/S 2013

#4006






Advertising Plan and Media Plan: Clients:

Target Market:

Gender: Female

Age: 22-35

Geographic location: Vancouver, BC

Income: $50-150K/year

Occupation: Young professionals

Potential Retail Buyers:

Vancouver:

BOARD of TRADE CO.Secret LocationOak + FortAnthropology

Our advertising objective at DESSOUS is to increase awareness about our label in Vancouver by 50% within the first 1.5 years of its release. Our priorities are not only to educate our target market but also to educate Designer retail buyers in Vancouver about our intimate apparel line and our values as a local company. Through strategic marketing techniques, Dessous will stimulate intrigue about the brand, ultimately resulting in sales increase. By carrying our label exclusively to Designer boutiques in Vancouver, Dessous will improve foot traffic in these select retail locations, providing a win-win business relationship with our buyers. We strongly believe that an initial local recognition is the most important step for growth; this being said, Dessous does intend on expanding Nationally and even Internationally in the future.






MEDIA:

Print Press:

Where- Local Vancouver publications:

When- March- June 2013

The Georgia Straight The Globe and Mail

The Province

Direct Mail:

Buyer’s look books to be delivered to retail locations twice a year.(Spring/Summer collection= November)(Fall/Winter collection= March)

Online Advertising:

Active Facebook and Twitter accounts(including written and visual updates)

String Magazine (online publication)

Publicity Programs/Activities:

Ready-to-wear Fashion show at Vancouver Fashion Week

March 19, 2014







Promotional Images






Promotional Images





Budgeting:

Corporate identity program:

(Trademark and Logo design)

Graphic designer= $300

Photo shoot breakdown:

Models- $300/day (x3)= $900

Agency fee= $225

Photographer/lighting= $4,000

Stylist (Zoe from Dessous)= $0

Location fee (Zoe’s studio)= $0

Makeup/Hair= $400

Miscellaneous= $225

Print Publications:

Georgia Straight= $ 5,000/annual

Globe and Mail= $18,000/ annual

The Province= $11,00/ annual

Publicity Programs:

(Vancouver Fashion Week)

Total Fashion Show cost= $8,000

Total costs 2013= ! ! $48,050






2013-2014

12 month breakdown:

September- Photo shoot

October- Look books into production November- Press release

December - Look book deliveriesJanuary- Garment production

Feb- On the racksMarch- Ready-to-wear show

April----- Print Press (Daily publications for 6 months)

May-Sept- Retail Sales






Dessous

Documents

scotia street vancouver

dessous design team

west coast of vancouver

support system suite

natural fit

light greens

exclusive collections

natural fibers