Desktop Publishing Syed Agil Alsagoff. DESKTOP PUBLISHING SYLLABUS COURSE DESCRIPTION: Desktop Publishing introduces publishing and presentation concepts.

Desktop PublishingDesktop Publishing

Syed Agil Alsagoff

DESKTOP PUBLISHING DESKTOP PUBLISHING SYLLABUS SYLLABUS

COURSE DESCRIPTION:

Desktop Publishing introduces publishing and presentation concepts through the development of sophisticated documents such as brochures, manuscripts, reports, conference programs, catalogue articles, pamphlets, business presentations, business graphics, transparencies, slides, advertisements, etc.

The Desktop Publishing course builds on word processing skills and uses industry software and hardware permitting the manipulation of text and graphics.

This course is designed to provide “hands on” experience using a desktop computerized workstation with access to laser print capability.

This course emphasizes editing, formatting, page layout and design, and paste up technique for clarity and impact.

COURSE OBJECTIVESCOURSE OBJECTIVES

Upon successful completion of this course, the student will be able to understand, apply, or assess

1. computer technology as it relates to careers. 2. basic computer terminology 3. the production of newsletters with appropriate

publication software 4. manipulate text, graphics, and other drawing

tools to produce sophisticated publications 5. Understand the importance of Desktop

Publishing in the business world

PR’s Internal Communication PR’s Internal Communication StrategyStrategy

1UnderstandingCommunication

needs

2Developing

Internal CommStrategy

5Creating

KnowledgeSharing Culture

4Supporting

Implementation

3Engaging

People withCorporate

Identity

Types of PR PublicationsTypes of PR Publications

NewsletterCorporate Web PageBrochureAnnual ReportsMegazine

DTP Definitions:DTP Definitions:

Publication system applications combines texts, graphics, animations, illustrations into a standard formatting to create and produces publications material

When was desktop publishing When was desktop publishing invented?invented?

Several events of the mid-1980s including the development of Aldus PageMaker (now Adobe PageMaker) ushered in the era of desktop publishing.

A. It was primarily the introduction of both the Apple LaserWriter, a PostScript desktop printer, and PageMaker for the Mac that kicked off the desktop publishing revolution. Aldus Corporation founder Paul Brainerd, is generally credited for coining the phrase, "desktop publishing."

1984 - The Apple Macintosh debuts. 1984 - Hewlett-Packard introduces the LaserJet, the first

desktop laser printer. 1985 - Adobe introduces PostScript, the industry standard

Page Description Language (PDL) for professional typesetting.

1985 - Aldus develops PageMaker for the Mac, the first "desktop publishing" application.

1985 - Apple produces the LaserWriter, the first desktop laser printer to contain PostScript.

1987 - PageMaker for the Windows platform is introduced. 1990 - Microsoft ships Windows 3.0.

In the intervening years since PageMaker's introduction and purchase by Adobe, Quark, Inc.'s QuarkXPress took over as the sweetheart of desktop publishing applications. But today Adobe's InDesign is making inroads in the professional sector and wooing over many converts on both the PC and Mac platforms.

While Macintosh is still considered by some to be the platform of choice for professional desktop publishing, dozens of "consumer and small business desktop publishing" packages hit the shelves in the 1990s, catering to the growing legions of PC/Windows users. Most notable among these low-cost Windows desktop publishing options, Microsoft Publisher and Serif PagePlus continue to add features that make them more and more viable as contenders to the traditional "professional apps."

Why is Desktop Publishing Why is Desktop Publishing ImportantImportant??

Desktop publishing and graphic design can make documents look better, prettier.

Desktop publishing, used properly, enhances visual communication and streamlines the process of disseminating information of all kinds.

A. Desktop publishing is a tool that can enhance communication by making it possible to quickly and efficiently produce printed and electronic documents.

Desktop Publishing Software allows the user to rearrange text and graphics on screen, change typefaces as easily as changing shoes, and resize graphics on the fly, before finally committing a design to paper.

There are drawbacks to desktop publishing in that it also makes it easier and less expensive to produce really bad designs. So, while desktop publishing is important, education in basic principles of graphic design and desktop publishing techniques is equally important.

What is the difference between What is the difference between graphic design and desktop graphic design and desktop publishing?publishing?

A. Graphic design jobs involve the creative process of coming up with the concepts and ideas and arrangements for visually communicating a specific message.

B. Desktop publishing is the mechanical process that the designer and the non-designer use to turn their ideas for newsletters, brochures, ads, posters, greeting cards, and other projects into digital files for desktop or commercial printing. While desktop publishing does require a certain amount of creativity, it is more production-oriented than design-oriented.

Graphic design is the process and art of combining text and graphics and communicating an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other type of visual communication.

Desktop publishing is the process of using the computer and specific types of software to combine text and graphics to produce documents such as newsletters, brochures, books, etc.

DTP’s SoftwareDTP’s Software Adobe makes many software packages used by designers.

You've probably heard of Photoshop, for example. But these other programs are not page layout software applications for print publishing. They are graphics software, Web design software, programs for creating and working with the PDF format, such as Adobe Acrobat, and other related software tools. The DTP software or page layout software applications are:

Adobe FrameMaker Adobe InDesign Adobe PageMaker Adobe Photoshop Adobe Illustrator

Corel is best known for its graphics suite that includes Corel DRAW and Corel Photo-Paint. In the past it has produced creative printing or home publishing programs used for desktop publishing too but the primary page layout software from Corel is:

Corel Ventura Microsoft produces Microsoft Word, Excel,

PowerPoint, and various consumer graphics and creative printing programs but they are not DTP software. Their entry into page layout for print is:

Microsoft Office Publisher

Quark has other software but the one most closely associated with DTP is QuarkXPress and its many XTensions (produced by many third party vendors) that enhance and expand the basic capabilities of QuarkXPress.

QuarkXPress Serif produces a suite of applications for graphics and Web

design but the core desktop publishing software application is:

Serif PagePlus Also, a few of the other desktop publishing software

packages that qualify as page layout applications or software suites that have a page layout component are:

Deneba Canvas RagTime

CaptureAuthorPublishDeliverManage

• Pengurusan Perolehan• Pengurusan Penciptaan/perekaan data• Pengurusan Penerbitan• Pengurusan Penghantaran Produk

CAPDM ModelCAPDM Model

How a desktop published document How a desktop published document is createdis created

Template selectionHow to Use Templates EffectivelyHow to Personalize Templates

Page size and margins setup* Paper Sizes and Measuring PaperUsing MarginsSetting Up the Page in InDesignSetting Margins, Columns, and Grids in InDesign

Columns or grid setup* GridsGuides

Master pages setupMaster Pages in InDesignDefault Software SettingsGuides

Color palette customization* Process Color* Spot ColorThe Color Palette in InDesign

Paragraph styles setupUsing Style SheetsDocument DefaultsParagraph Spacing

Parts of typeParts of type

Type partsstroke

descender counter

Ascender

serif

stress

X-height


San serif Serif


Serif Serif


Different fontsArial

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijkl

mnopqurstuvwxyz


Different fontsArial

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqurstuvwxyz12345687910å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω•ª¡™£¢∞§¶•ªº


Different fontsTimes

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqurstuvwxyz12345687910å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω•ª¡™£¢∞§¶•ªº


Different fonts

∫∂ƒ˙ˆ ˚∆

˜ πœ†√∑≈Ω•™∞•

How type is presentedHow type is presented

Flush left Flush left type aligns all the words so that the left

side is lined up as is this example. It is also called ragged right because of the appearance the other side of the type takes. The space between letters, and the space between words stay equal.


Flush right Flush right type aligns all the words so that the right side is lined up as is this example. It is also called ragged left because of the appearance the other side of the type takes. The space between

letters, and the space between words stay equal.


Centered Centered type aligns all the type to the middle.

Spaces between letters and word remain the same, the difference in the line length is split

between the left and the right side. Is difficult to read because each line starts at a different spot.


Justified The most common way that printed type is

displayed. The space between each letter and word is modified so that each line begins at a common point and ends at a common point. In most cases the last line of a paragraph remains flush left to avoid type spreading out to an unreadable level.

How type is presented: ExamplesHow type is presented: Examples

How type is presented: ExamplesHow type is presented: Examples

Columns Gutter


Units of measurepoints and picas1 inch = 6 picas

12 points = 1 picas72 points = 1 inch


Units of measurePoints are used to measure type

Measure from the top of the ascender to the bottom of the descender


Units of measure: points

kj2 inches

144 points


Leading Space between the lines can be altered so that a

given amount of type will take up less, or more space. Standard leading is 5-10 percent over the

size of the font


LeadingLeading

LEADING


Kerning Space between letters and words.

Can be altered to spread out type for effect or to take up, or remove space.


Kerning This is normal kerning

T h i s i s t y p e w i t h a l o t o f k e r n i n g


Basic design principleBasic design principle

C. ContrastR. RepetitionA. AlignmentP. Proximity

C.R.A.P. and typeC.R.A.P. and type

Contrast. • Variations in sizes, weights and fonts can all give contrast to a design. • Contrast can help guide the reader around a design.


Repetition. • Repetition within a document can help connect things that go together.


Alignment. Lining up objects can help help

provide order to a design


Proximity. Object placed near one another provides the logical connection that the items are of the same group.

ExampleExample

ExampleExample

ExampleExample

Assignment for next classAssignment for next class

1. Read “Non-Designer’s” information on C.R.A.P

2. Bring to next class the following.-- Two examples of designs that conform to the principle and that you feel are good designs.

Design is not newDesign is not new

Fifth Century BC, Greece

examplesexamples

Ethiopia,568 BC

examplesexamples

Book of Darrow,680 AD

examplesexamples

La Operina d imparare di scrivere littera cancellaresca,1522

examplesexamples

Handbill1876

examplesexamples

Type as art1918

examplesexamples

Poster 1905

examplesexamples

Harper’s 18931918

examplesexamples

November 23, 1936 Fort Peck Dam

Margaret Bourke-White

November 23, 1936 Fort Peck Dam

Margaret Bourke-White

June 14, 1968

Robert Kennedy

Bill Eppridge

Desktop Publishing Syed Agil Alsagoff. DESKTOP PUBLISHING SYLLABUS COURSE DESCRIPTION: Desktop Publishing introduces publishing and presentation concepts.

Documents

era of desktop publishing

desktop publishing revolution

desktop laser printer

postscript desktop printer

business world slide

publications material

corporate identity slide

business graphics