April 30, 2017 Randy Evins, Industry Principal, Food, Drug, Convenience, SAP Designing Your Supply Chain Around the Digital Consumer
April 30, 2017
Randy Evins, Industry Principal, Food, Drug, Convenience, SAP
Designing Your Supply ChainAround the Digital Consumer
2© 2017 SAP SE or an SAP affiliate company. All rights reserved.
Mrs. Jones
Meet Mrs. Jones
Digital
Driving $100B Online
DigitalWhy Should Grocery Be Different?
DigitalEarned Loyalty
3© 2017 SAP SE or an SAP affiliate company. All rights reserved.
Waves of Competition
Blue Ocean Competitors
Historical Players
Digital Technology
She Shops Your Competition
4© 2017 SAP SE or an SAP affiliate company. All rights reserved.
Relevance
Loyalty
Looking for New Adventures
If You Aren’t Targeting Her,
Your Competition Is.
Bottom Line – Loss of Control
5© 2017 SAP SE or an SAP affiliate company. All rights reserved.
She Has a Digital Pulse
Why ShouldGrocery Be Different?
ExpectationSeamless
ExpectationEngaging
ExpectationProactive
6© 2017 SAP SE or an SAP affiliate company. All rights reserved.
Mrs. Jones and Your Inventory
She is the Queenof Your Supply
ExpectationSeamless
ExpectationEngaging
ExpectationProactive
Applypersonalized
offers
Determine optimal fulfillment
IOT Sensor detects pantry
out of stock
Combine order with subscriptions
Check for future need / reorder
points
Find additional manufacturers
offers / coupons
Notify Customer of pending order
Create / Process order
Receive approval, reserve
credit card
Send customer notification,order fill and substitution
recommendations
Modify and complete order
Pick, pack and finalize
order
Send final notification to
customer, charge credit card
Update inventory systems
(all of them)
Update forecasting solutions,
customer master
Update customer insights
7© 2017 SAP SE or an SAP affiliate company. All rights reserved.
Cultural Strategy
Building the Digital EnterpriseCreating Your Digital Pulse
8© 2017 SAP SE or an SAP affiliate company. All rights reserved.
Building the Digital EnterpriseCreating Your Digital Pulse
Defining the ROI
9© 2017 SAP SE or an SAP affiliate company. All rights reserved.
Building the Digital EnterpriseCreating Your Digital Pulse
Challenge Everything Perishables Included
10© 2017 SAP SE or an SAP affiliate company. All rights reserved.
Building the Digital EnterpriseCreating Your Digital Pulse
Digital Foundation
11© 2017 SAP SE or an SAP affiliate company. All rights reserved.
Building the Digital EnterpriseCreating Your Digital Pulse
Insights ROI
12© 2017 SAP SE or an SAP affiliate company. All rights reserved.
Teamwork
You are both under attack
Taking Out Cost and Time
Source to Dinner Plate
This is a Team Challenge
DigitalNo Paper
DigitalDirect to Customer
(ready made assets)
13© 2017 SAP SE or an SAP affiliate company. All rights reserved.
Why is your brand in Mrs. Jones’ cart?
Fundamental Shift
Segment of One (Mrs. Jones)
Win – Win (grocer and brand)
You Have the Same Risk
14© 2017 SAP SE or an SAP affiliate company. All rights reserved.
Tuning into the Customer
Digital Moments
Real-Time Market Signals
Sense, Analyze, Optimize, Act
The Customer isSending You Signals
15© 2017 SAP SE or an SAP affiliate company. All rights reserved.
The Digital Manufacturer
Real Time Market Signals
Digital Engagement with Grocers
Flexible, Agile, Responsive to
Your Customer’s Customer.
You Need a Digital Platform
16© 2017 SAP SE or an SAP affiliate company. All rights reserved.
Leverage Your Power
Your Store is an Asset
Your Staff is an Asset
Flexible, Agile, Responsive to
Your Customer
Accentuate the Positive
17© 2017 SAP SE or an SAP affiliate company. All rights reserved.
Achieving Growth in Uncommon Times
Make the Connection with Customers
Create New Business Innovation
Collaborate Across the Ecosystem
Meet Your Customer in the Moment