Document title and date 1 TAKING THE SKY KIDS APP FROM LEARNING TO LAUNCH DESIGNING WITH KIDS @AYESHAMOARIF
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Document title and date 1
TAKING THE SKY KIDS APP FROM LEARNING TO LAUNCH
DESIGNING WITH KIDS
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HI ALL!@AYESHAMOARIF
IA UX INTERACTION PRODUCT SERVICE
DESIGNER
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DIGITAL PRODUCTS AND SERVICES THAT PEOPLE LOVE
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DIGITAL PRODUCTS AND SERVICES THAT PEOPLE LOVE
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AND THAT LOVE PEOPLE
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ustwo | Sky Kids | June 2015
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ustwo | Sky Kids | June 2015 @AYESHAMOARIF
TOTAL DOWNLOADS 437,701 IOS RATING 3.5
ANDROID RATING 3.0
LAUNCHED APRIL 2016
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THE ASK
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AND INCREASINGLY USE TABLETS
KIDS WATCH LESS TV
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NEW PRODUCT NEW AUDIENCE
NEW DEVICE
KIDS AGED 3-9 5 MONTHS TO BETA
2 PLATFORMS
KIDS FIRST GET THE BASICS RIGHT
ALL TOGETHER
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LET KIDS DO OUR “EXPERT REVIEW” PROTOTYPING THE PITCH
BEING WRONG
LET THE EXPERTS DO IT
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THE WAY
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WORK WITH A SPECIALISED RESEARCH PARTNER TEST WITH KIDS EACH SPRINT PRIORITISE RAPID LEARNING
AGAIN, LET THE EXPERTS DO IT
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LEARN FROM EXISTING PRODUCTS OBSERVE COMMON INTERACTIONS
WATCH AND LEARN
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GET THE BASICS RIGHT THROUGH ITERATION… EVEN IF IT FRUSTRATES THEM
LOW TO HIGH
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LEARN FROM SIMULATION AND PLAY BEFORE GOING DIGITAL
PLAY COMES FIRST
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IMMERSIVE EMPOWERING
ADAPTIVE PLAYFUL
DESIGN PRINCIPLES
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THE KIDS
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AND FUN. AND HUMBLING. YOU ARE DEFINITELY NOT YOUR USER
ALWAYS SURPRISING
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MAKE IT PURPOSEFUL CONTENT FIRST
USABLE AND COMMON PATTERNS
NOT JUST FOR KIDS
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PLAY IS PURPOSE LEARN BY DOING
NO FUTURE PROJECTION
AND JUST FOR KIDS
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A STORY IS A STORY KIDS ARE HONEST
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A STORY IS A STORY KIDS ARE HONEST
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“THIS IS THE BEST APP I EVER USED” (EXCEPT WHEN THEY’RE NOT)
MIND YOUR LANGUAGE OUTCOMES NOT TASKS
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MIND YOUR LANGUAGE OUTCOMES NOT TASKS
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FIND NOT SEARCH WATCH IN THE CAR NOT DOWNLOAD
RECOGNISE NOT KNOW
DIFFERENCE IS OK LET THEM FIGURE THINGS OUT
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DIFFERENCE IS OK LET THEM FIGURE THINGS OUT
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“THEY DIDN’T SEE THE NAVIGATION” SO PICK AND SWIPE CHANNELS
KIDS DON’T CARE ABOUT YOUR AWESOME APP
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KIDS DON’T CARE ABOUT YOUR AWESOME APP
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HOME IS A TAP AWAY SO MAKE IT WORTHWHILE
KIDS ARE KIDS BECAUSE PARENTS ARE PARENTS
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KIDS ARE KIDS BECAUSE PARENTS ARE PARENTS
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DESIGN FOR RELATIONSHIP DON’T DESIGN IT OUT
LET KIDS LEAD GIVE THEM SOMETHING TO PLAY WITH
STICK TO PRINCIPLES RESPECT RELATIONSHIP
FINALLY
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QUESTIONS?
THANKS!
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