Designing For User Experience

Designing For User ExperienceJames Gagliardi

oneNetworkDirect Lab, Santa Monica, California

• Group Vice President, UX/D at Digital River• Lead Best Practices Consortium • 13 years in web field

• Former Guinness World Record Holder@jamesgagliardi

Who am I?

James Gagliardi

James Gagliardi

The overall satisfaction a user has when using a product or system. 

User Experience

Credible

Usable

Accessible 

UX Hierarchy of Needs

Desirable

Accessiblehttp:/www.flickr.com/photos/markkelley/1022720488//

Usablehttp://failblog.org/2009/04/03/door‐fail‐3/

Crediblehttp://liberalvaluesblog.com/wp‐content/uploads/2009/01/trust‐me‐doctor.jpg

DesirableIPhone 3G

UX Honeycomb7 facets of user experience design, Peter Morville

FindableGoogle

UsefulSpork

UX WheelUser Experience Wheel, Magnus Revang

UX Scorecard

If You Build It…Field of Dreams (Dubuque County, Iowa)

…will they come?http://www.flickr.com/photos/orliy1/856685651/

Differentiate http://www.flickr.com/photos/nanoudoyle/2675283015/

Quality & Capabilities

ExcitementGenerators

User Satisfaction

BasicExpectations

CompetitiveNeeds

Satisfied

Not Satisfied

Needs Fulfilled

Needs Not Fulfilled

Kano ModelKano Model, Noriaki Kano

Persuadehttp://www.flickr.com/photos/blogdog/49799333/

Product ComparisonsMac vs. PC, Apple

Price AnchoringGrande Dark Roast, Starbucks

Price FramingPopcorn  Buckets, Popcorn Machine Shop

ScarcityIphone 3G Release, NorthPark Mall, Catherine Cuellar

Social Proofhttp://www.flickr.com/photos/n0thing/41751214/

Can WillPerformance Design Persuasion Design

Designing For User Experience

DoSite Optimization (Test / Listen)

Designing For User Experience@jamesgagliardi

http://www.flickr.com/photos/davidwilliamgold/3118564867/