Designing for insight

Designing for InsightAaron E. Silvers, Partner MakingBetter

TRYxAPI Launch ATD International Conference & Expo May 16, 2015

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@aaronesilvers #tryxapi #atd2015

InsightThe capacity to gain an accurate

and deep intuitive understanding of a person or thing.

Intended Insights…

I will consider the design of this presentation successful if…

• You are able to explain what the Experience API does.

• You relate the project planning and design approaches recommended to your practice today, absent of any particular technology.

Uh, what is xAPI?

The Experience API is a standard way of talking about our experiences, using data.

How eLearning Works Today

• Your LMS tracks the activity of one learner.

• Your LMS only tracks within one “course.”

• Any role beyond the learner is missing.

• Any kind of custom reporting is really hard.

• The technologies are almost 20 years old.

The Experience API

Image courtesy of Rustici Software

The Experience API (xAPI)• Can track many different types of learning experiences —

including things that happen in classrooms and in real environments

• Moves beyond a web-based, single-learner/single-experience model

• Promotes better design and technology practices

• Makes integration with other systems and practices easier

• Provides a way to gather and use more useful information.

It answers a lot of ‘How’ type questions…

• How can I inform better business decisions?

• How do I avoid locking us into a solution?

• How can I make investments in learning development last longer and more future-proof?

• How can I make sure what I evaluate today is useful in the future?

• How will I connect a learner’s activities across multiple applications?

Someone Did Something

“Observations”

Noun Verb Object

(To Someone) (Using Stuff) (With Some Result)

How Does Experience API Work?

• People interact with “stuff” (i.e. content, apps, business systems, etc.)

• These interactions are observed and described as statements.

• The “stuff” sends the statements to a Learning Record Store.

Image courtesy of HT2

LMS vs. LRSA Learning Record Store (LRS) addresses one capability of a typical

Learning Management System (LMS).

User Management Learning Records Scheduling

Course Management Statistics Grade Book

Tracking eLearning Content Storage Search

Assignments Sequencing Delivery

Preferences Reports Assessment

What is a Learning Record Store, or LRS?

• It’s a database that stores activity statements - the “data”

• LRSs can be software (even hardware) that stands on its own.

• LRSs can be a part of your Learning Management System (LMS)

• LRSs can be built into other types of systems, too.

Using DataJust important as

getting data into an LRS for storage is

getting the data out to use it.

Image courtesy of HT2

Image courtesy of HT2

The Gartner Hype CycleThe Experience API is providing ROI at unprecedented scale…

Image courtesy of HT2

Your Seat at the Table

BusinessUser

“Employee”

System User

(You) (Probably)

Line Manager

“Learning”

Director/ CLO

“Learning”

VP

“HR” “IT”

COOCFO CHO CMO

“Problem Owner”

Provides Value to… Improving Learning

Outcomes…

ProvidingBetter Insights

About Learning… Arms…

How Do We Provide Better Insights About Learning?

Start with a good

value proposition.

Key Partners

• Who are the key Partners for activities and resources? • 3rd Party Content? • Application Developers? • System Integrators? • Vendors? • IT? • Executive Sponsors?

Key Activities

• What key activities are needed for our value proposition?

• Our Delivery? • Our Customer Relationships?

• Our Business Outcomes?

Value Propositions

• What is our value to our customers?

Customer Relationship

• What type of relationship does each segment want?

Customer Segments

• What groups or people are we creating value for?

Key Resources

• What key resources are needed to support the model?

Delivery

• What delivery mechanisms will work for our customers?

Cost Structure

• Instructional Designers • Tools • Delivery • Systems • Partners • IT Investment

Business Outcome

• Quantitity • Quality • Time • Cost • Satisfaction • Value

Use a learning canvas to

map learning approaches to

business goals

http://resources.saltbox.com/learning-model-canvas/

Canvas courtesy of Saltbox

Design Modeling

Frame

What’s the

activity?

Persona

Who’s the

audience?

Effect

How do evaluate

success?

Intent

What’s the

business

goal/outcome to

be achieved?

Model created with Problem Solutions

Frame Persona Effect Intent

“An Ebola

outbreak.”

“Hotline operators”

“Reduce the clicks

to navigate to the

appropriate job

aids.”

“We want to

provide faster

access to

disaster relief

procedures.”

Design Modeling

0

25

50

75

100

April May June July

Learn as much as you can about what hurts. Addressing the big challenges adds value back into the organization — TAKE THE PAIN AWAY.

Report in

meaningful ways

Learn

Design

Measure

Anal

yze Ideas

Build

LEARN about your audience to inspire IDEAS about the approach. Then DESIGN and BUILD with a plan to MEASURE what success looks like.

Model adapted from Eric Ries’ “The Lean Startup”

Align Learning Objectives & Business Goals

• Your company’s Brand

• Its Mission

• Its Vision

• Competencies that support the vision

• Strategy, defined by Objectives

• Design models that support the strategy

• Offerings (Classroom training, online, performance support, social…)

Questions?