Jul 02, 2015
Design for Sustainability
Gale Tedhams, Owens Corning
Ken Schmidtchen, Kalwall Corp.
Matt Gindlesparger, Fresh Air Building Systems, LLC.
Bob Moffit, Ashland
October 13-16, 2014
Orange County Convention Center
Orlando, FL
Panelists • Gale Tedhams, is the Director of Sustainability, Product and Supply Chain for Owens
Corning. responsible for leading the company’s global sustainability strategy with a focus on product and supply chain sustainability and on Owens Corning’s aspiration to being a net positive company.
• Ken Schmidtchen is the Engineering Manager at Kalwall Corporation. Kalwall produces a translucent composite sandwich panel for the architectural and construction industry. As Engineering Manager, Ken is responsible for product development, building code compliance, testing and technical sales support as well as coordinating the sustainability efforts of the firm.
• Matt Gindlesparger is Chief Technical Office at Fresh Air Building Systems LLC, a company that provides plant based wall systems which integrate into a buildings HVAC system to improve indoor air quality, reduce energy consumption and provide fresh air from within. Fresh Air Building Systems, LLC used molded fiberglass composite assemblies for a majority of its products. Matt is also a visiting assistant professor of architecture at Philadelphia University where his teaching and research focus on advanced building systems and next generation building technologies.
• Bob Moffit is Product Manager at Ashland - a supplier of Polyesters, Vinylesters and Gelcoats. Bob is responsible for Ashland resins that are used to produce composites for the building and construction market, including Ashland's line of bio and recycle containing Envirez resins. Bob is chair of the ACMA's Green Composite Council.
Session
• Interactive
– Turn ON your phones
• Sustainability Defined
• A Manufacturer’s View
• Leveraging Materials Towards Sustainable
Products
• Sustainability Resources
Text Polling
Text Polling
Capitalization doesn’t matter, but spaces and spelling do
Sustainability
Gale Tedhams, Owens Corning
Copyright © 2014 Owens Corning All Rights Reserved.
First Question:
• In your view, what describes Sustainability
in your business today?
– It’s a hurdle
– It’s an opportunity
– It’s a business strategy
– It’s just a buzz word
– Has not come up
Sustainability
• The Ability to Sustain
– your Business
– your Prosperity
– the Resources required
– People (employees, stakeholders)
– your Communities
Flourish Forever
Copyright © 2014 Owens Corning All Rights Reserved.
Macro Trends in the World..
Legislation/Policy
Technological change
Population Growth Climate Consciousness Energy Type, Cost, Security
Globalisation
Technological change
Economic
Growth
Socio-
Economic
Eco-
Efficiency
Sustainability
Socio-
Environmental
Social
Progress
Sustainability
Company
Government
Customers Competitors
Shareholders
Old World:
Sources of Pressure
Today: Diverse Stakeholders
10/17/2014
Source: Green to Gold, Esty/Winston 2006
Regulators
NGOs Banks
Shareholders
Insurers
B2B
Buyers
Competitors Suppliers
Capital
Markets
“The Future”
(Kids)
Communities
Consumers
Rulemakers &
Watchdogs
Business
Partners
& Competitors
Consumers &
Community
Investors &
Risk
Assessors
CEO
Peers
Employees
Industry
Assoc.
“Plaintiff’s
Bar”
Politicians
Company Idea
Generators
& Opinion
Leaders
Media
Think
Tanks
Academia
Common Themes
• Provide for Energy Reduction or Renewables
• Conserve Water or Improve Quality
• Conserve Natural Resources
• Reusable or Recyclable at End of Life
• Avoid Toxic Materials or Emissions
• Contribute to Safety and Health
• Ethics and Business Conduct
• Transparency
• Philanthropy
• Community Vitality
• Lightweight
• Durable
• Corrosion resistance
• High strength
• Fatigue resistant
• Non-conductive
• Design flexibility
Applications Properties
Composite Attributes that Enable Sustainable Solutions
• Energy efficiency
• Durability
• Reduced emissions
• Safety
• Conservation of materials
Sustainable
Attributes
Providing Opportunities
for Composites Urban
Infrastructure
Clean Water
Clean Energy
Industrial Light
Weighting
Housing & infrastructure to a growing
population in developing and third world
countries.
Basic infrastructure to deliver clean water
to an excess of 7 billion people.
Production of energy with no emissions of
CO2 (wind, tidal, solar & geothermal)
Reducing the weight of modes of
transportation for efficiency
What is your market
For instance: Transportation, Building
Materials, Infrastructure, Aerospace,
Automotive, Aircraft, Marine, etc…..
Market/Customer Driven
• Automotive - Fuel economy, Recyclability
• Construction - Green building
• Infrastructure – Durability
• General -- Risk Mitigation, Transparency,
Cost savings, Life Cycle Impact
• Have you been asked by customers or
potential customers for information about a
Sustainability Program in your company or
the sustainability of your business?
– Yes
– No
• What was your first reaction to being
asked about your Company Sustainability
Program?
– Yes, we have a program
– No, what is it?
– No, we don’t have a program
– Quick, call John Busel and ask him what to
say!
A Manufacturer’s Point of View
Ken Schmidtchen, Kalwall Corp.
Two Areas of Focus
• What the
product is
–Engineering
–Operations
–Materials
–Process
• What the
product does
–Consumption
–Air Quality
–Weight
–Other
Other Benefits
Drivers
• Corporate Stewardship
• Customer Request
CORPORATE STEWARDSHIP
Stewardship
• Doing the right thing
• Environment
• Employees
• Customers
Environment
• Process Improvement
• Recycling
• Material Usage
• Energy Usage
What environmental or social
aspects are you taking action on?
For instance: Recycling, Energy
efficiency, Water conservation,
Reduced emissions, worker
safety, Community volunteer,
etc….
Employees
• Wellbeing
• Peace of Mind
• Pride
• Community Outreach
• Does your company have a safety
program that exceeds regulatory
standards for worker health and well
being?
CUSTOMER MOTIVATION
What they want
Customers
• Supplier accountability
• Material
• Environmental impact
• End of Life
• Transparency
Customers
• Impact of their decision
– Current use
– Future
– Ultimate fate
TRANSPARENCY
Alphabet Soup
Transparency Programs
• Drivers of Product Transparency
– LEED
– Living Building Challenge
– Others: CalGreen, IgCC, etc
• Product Transparency Programs
– Green Screen
– Cradle to Cradle
– Environmental Product Declaration (EPD)
– Health Product Declarations (HPD)
– Product Transparency Declaration (PTD)
WHY BOTHER?
What’s in it for me?
Benefits
• Savings
• Image
• Sales
• Environment
Savings
• Productivity
• Efficiency
• Reduced Waste
Image
• Responsible
• Forward thinking
• Concerned
Sales
• Willing Audience
• Product
– Process
– Benefits
Heads Up!
• Avoid “Greenwashing”
• Better to say:
– no,
– not yet
– “we are looking into it”
Composite Benefits
• Efficiency
• Durability
• Design Freedom
Product Benefits
• Specific performance benefits
– Meet sustainable intent
– Reduce, Reuse, Recycle
– User benefits
Why Bother?
• Customers want
• Codes / Designs may require
• Sustainability pays
Leveraging Material Strengths
Towards Sustainable Products
Matt Gindlesparger
Fresh Air Building Systems, LLC.
Air Pollution
World Health Organization lists air pollution as the world LARGEST
single environmental health risk. (WHO, 2014)
Air Quality and Worker
Productivity
Source of Productivity Gain Strength of Evidence
Respiratory disease Strong $6-$14 billion
Allergies and Asthma Moderate to Strong $1-$4 billion
Sick Building Syndrome Moderate to Strong $10-$100 billion
Worker Performance Moderate to Strong $20-$200 billion
Total $37- $318 billion
Kibert, 2008: A study by Fisk and Rosenfeld in 1998 (updated in 2002).
US Annual Savings or
Productivity Gain
Have you been asked about
sustainability of your products?
•Yes
•No
Active Modular Phytoremediation
System : AMPS
• Plant Based Air
Filtration System
–Improves Indoor
Air Quality
–Energy Savings
–Brings Outdoors In
October 13-16, 2014
Orange County Convention Center | Orlando, FL
• Key Benefits
– Scalable
– Modular
– Integrated Systems
– Turn-key product
– Low Maintenance
Lab Scale DATA Acquisition - Aerosols,
Microbial Mechanisms, etc.
Zone Scale Public Safety Answering
Center II, Bronx NY.
Room Scale CBIS Lobby Installation /
Deployable testing panels
Single Pass VOC
Remediation Efficiency
(Aerosols Lab, Civil and
Environmental Eng.)
Modular and scalable
system design that
evolves with scientific
advances
HVAC System
integration
(Demonstration of
Energy Savings /
Health Benefits)
ARE YOU ABLE TO PROVIDE
INFORMATION TO YOUR
CUSTOMERS ABOUT PRODUCTS
REGARDING SUSTAINABILITY?
Question:
Market Drivers
• Client Demands for improved Indoor Air
Quality in buildings
• Passive Greenwall systems are gaining
popularity
• Seeking energy savings in buildings
Metrics
• >80% reduction of VOC’s from
the airstream
• >30% reduction in HVAC
system energy loads
• Benefits of biophilic effect
Material Selection
• Requirements
– Integral Components and Systems
–Low weight
–Modular
–Non-porous
–Code Standards and requirements for buildings
Exploded Cassette AssemblyScale 2"=1'-0"
Z-7 NTSScale:
Sheet Size:
Checked by:
Drawn by: mgindle
jvollen
Date:
11x17
AM
P S
yst
em
Inst
alla
tion
Cente
r fo
r Bio
tech
nolo
gy a
nd
Inte
rdis
ciplin
ary
Stu
die
s -
RPI
Cam
pus
Shop D
raw
ings:
CO
NFID
EN
TIA
L N
OT F
OR
DIS
TR
IBU
TIO
N
Exploded Cassette Assembly
Cassette Shell*Cassette shell, Trim ring assembly and Cassette cap are permanently bonded together parts exploded for clarity
Cassette Mounting Pins
Mesh container
Growing media
Wicking structure
Plant
LED strip
LED wiring harness
Aluminum mounting angle for LED stripsembedded into trim ring assembly
Molded fiberglass Trim ring assembly
Cassette cap with integral slot for irrigation
Modular Cartridge Assembly
Molded Composites
• Benefits
– Allowance for complex geometry
– Light weight
– High strength to weight
– Finish surfaces is non-porous and cleanable
– Finish specifications meet Class I rating
– Production is compatible with modular components
Sustainability Resources
Bob Moffit, Ashland
Chair of ACMA’s GCC
Audience Poll
• What is going to keep you up at night after this session?
(Free form)
For instance:
– Sustainability
– Stewardship
– Transparency
– Liability
– Marketing claims
– Others?
Developing a Sustainability Plan
• Smart Steps to Sustainability
– Easy to understand steps: • Building knowledge; Defining Vision
• Setting Goals; Turning Strategy into Action
• Measurement and Continuous Improvement
• Sustainability Reporting
Standards for external sustainability report www.globalreporting.org/information/sustainability-
reporting
EPA Bulletin: 180/B-09/001
Global Sustainability
Reporting Initiative
Competitors • American Concrete Institute
http://www.concrete.org/topicsinconcrete/topicdetail/sustainability
· Resources, reports, and guidance on concrete sustainability
• The Aluminum Association http://www.aluminum.org/sustainability
· Resources and sustainability reports on aluminum
• World Steel Association http://www.worldsteel.org/steel-by-topic/sustainable-steel.html
· Resources and sustainability reports on steel
• American Iron and Steel Institute http://www.steel.org/Sustainability.aspx
· Resources and sustainability reports on steel
• Wood Products Council http://www.woodworks.org/sustainable-design/
· Resources for sustainable design
Responsible Care®
• Responsible Care: EHS&S performance
standard for facilities, processes and products.
– Product Safety Code of RC:
• Helps ensure safe, responsible, sustainable management of
chemicals through their life cycles
• Improve awareness of product risk thru the value chain
• Provide the public with access to product safety and
stewardship information
RC: Product Safety Code
Marketing Your Products
• Guidelines for ‘green’ marketing
– Cautions against unqualified claims such as
• Environmentally friendly
• Eco Friendly
– How to adequately qualify environmental
claims
– Appropriate use of certifications and seals of
approval
FTC: 16 CFR Part 260
Industry Resources
• ACMANET.ORG / Member Resources
– Compliance Tools & Stewardship Resources • Air emissions from composite manufacturing operations
• Bulk resin storage guidelines
• Chemical safety and regulation
• Conflict minerals
• Particulate matter emissions
• Permits for air emissions
• Glass fiber handling safety
• Composite industry workplace hazards
• Styrene odor management
Getting Involved
ACMA Green Composites Council
Sub-Committees:
• LCI / LCA
• Bio Products
• Recycling
• Product Transparency
• Education
Audience Poll
• What is one idea you will take action on
after this session? (free form)