Designing Database Applications to Increase Page Views and Ad Revenues

Serving 80% of America’s Largest Newspaper Websites

Edward GarciaSenior Account Management

650-691-0900 x 703 | [email protected]

Company Background

Founded in early 2000Mission: “Change the Way Apps are Built”Powering more than 500,000 applications worldwideRecognized as a leading solution by Forrester, IDC and GartnerIndependent, driven by customer needs

Caspio Cloud Database Platform

All-in-one platform to create database applications fast & without coding.

Caspio Bridge

Empowering Online Media

Media market demands:Fast pace of news cyclesLimited skills/time to codeLack of developer resources

How Caspio addresses these challenges:Rapid database publishingEasy-to-use application building toolsEmbed directly on any news website Scales on-demand for massive traffic

Broad Media Customer Base

Popular Digital Solutions

Voter Guides Crime Databases

RecipesDisaster Apps

Data Publishing

• Open government data

• Crime databases

• Restaurant inspections

• Public employee salary

• Public data sets

User-Generated Content

• Recipe guide

• Voter guide

• User-submitted photos

• Sweepstakes and

contests

Hyper-Local Databases

• School rankings

• Regional total snowfalls

• Local event listings

• Gas price changes

• Crime maps

Example: Arson Database by Region

“Caspio has really enhanced our reporting, and I know we’re only scratching the surface of the platform.”

Tom Gromak, Director of Digital Innovations,The Detroit News

Example: Restaurant Inspections

• Search by distance• Responsive• Deploy anywhere• Customize for any city

Example: Mugshot Database

• Publish mugshot databases quickly• Good digital asset to engage the public• Generate on-going page views

Example: Ready-Made Event Calendar

• Publish local event information• Switch between Calendar and List view• Readers can submit new events and

easily locate an event with Google map

Example: Sports Bracket Prediction App

• Turn-key solution to engage sports fans anywhere• Create social engagement by allowing participants to share predictions• Model for other types of sports tournaments

Example: Public Employee Database

“We consistently get well over 1 million page views a

year.”

Daniel Willis, Database ProducerBay Area News Group

Example: Local School Closings

• Winter storm school closings

• Regional snowfall database

Example: Recipe Guide

User-generated recipe guide with ratings, comments, and single sign-on integration

Example: Image Gallery

Monthly photo contests with submissions from the local community

Example: Voting and Election Apps

Turn-key election application for any news website

Example: Public Data Sets

• Vehicle Recalls• FBI Hate Crime Stats• FBI Violent/Property Crime Stats• College and University Crime Stats• And more…

Caspio Differentiation

Robust and Intuitive Technology• Point-and-click app builder: Create apps without coding• On-demand scalability: Handle high-traffic apps effortlessly• Flexible deployment options: Compatible with all CMS and webhosts• Easy data syndication across all media properties• Unlimited users, one-click language localization

Extensive Expertise and Services• Serving online media since 2000 • Dedicated training programs and resources• Ready-to-use public data sets and other applications• Active participation in industry events: IRE, NICAR

Impacting the Bottom Line

Monetize database assets• Increase page views with interactive content• Reload web pages on each interaction• Drive user engagement• Generate ongoing ad revenue

Create great digital experiences for readers• Spice up reporting with interactive apps• Make updates and modifications on the fly• Save big on development costs• Deploy apps 10 times faster

Generate More Value from Data

Media-Driven Product Updates

Hyper-local features for geographic data• Google Map Mashup• Distance search

Boost ranking with exclusive SEO deploymentAutomate data import/export tasks One-click social media integrationResponsive designCaspio FileStor CDN

Constantly Evolving with Customers’ Needs

For online publishers, Caspio Bridge is the holy grail.”

Jeff Herr,Lee Enterprises

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Thanks!

Q & A

Changing the Way Apps are Built TM