Designing Culture ©2013 1 Welcome!
Designing Culture Workshop
Oct 21, 2014
[Deck from the Interaction 13 Conference in Toronto, Canada. Synopsis below.]
“We’re way off schedule. Everyone is disengaged. We can't get everyone on board with the vision. I’m not proud of the work we’re producing.”
Sound familiar?
Design doesn’t happen inside a vacuum. It happens inside teams, inside the context of relationships, inside physical spaces, inside organizations with very particular cultures. Ignore that intricate ecosystem, and you might as well give your project a death sentence.
In this workshop, you'll learn about tools and techniques you can use to shape projects that are not only successful, but enjoyable. You'll learn the benefits of proactively designing team culture, walk you through the process of creating a healthy foundation, empower you with methods to improve unhealthy culture mid-stream, and show you ways to keep everyone engaged throughout the design process. Then, you’ll try it out for yourself: with feedback and mentorship, you’ll craft new methods and approaches that are appropriate to take back and try out in your team or company…no matter what your job title.
By the end of this hands-on workshop, you'll know how to get projects started on the right foot, co-create without compromising output, and inspire teams, clients, and stakeholders. More importantly, you'll find that you can work towards dramatically improved project outcomes…without all the drama along the way.
===============================
This workshop & deck were created by Cooper & Teresa Brazen
www.cooper.com/training, @cooper
www.TeresaBrazen.com, @TeresaBrazen
“We’re way off schedule. Everyone is disengaged. We can't get everyone on board with the vision. I’m not proud of the work we’re producing.”
Sound familiar?
Design doesn’t happen inside a vacuum. It happens inside teams, inside the context of relationships, inside physical spaces, inside organizations with very particular cultures. Ignore that intricate ecosystem, and you might as well give your project a death sentence.
In this workshop, you'll learn about tools and techniques you can use to shape projects that are not only successful, but enjoyable. You'll learn the benefits of proactively designing team culture, walk you through the process of creating a healthy foundation, empower you with methods to improve unhealthy culture mid-stream, and show you ways to keep everyone engaged throughout the design process. Then, you’ll try it out for yourself: with feedback and mentorship, you’ll craft new methods and approaches that are appropriate to take back and try out in your team or company…no matter what your job title.
By the end of this hands-on workshop, you'll know how to get projects started on the right foot, co-create without compromising output, and inspire teams, clients, and stakeholders. More importantly, you'll find that you can work towards dramatically improved project outcomes…without all the drama along the way.
===============================
This workshop & deck were created by Cooper & Teresa Brazen
www.cooper.com/training, @cooper
www.TeresaBrazen.com, @TeresaBrazen
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Transcript
Designing Culture ©2013 1
Welcome!
Designing Culture ©2013 2
Look inside Look around Look outside Define vision Create practices
Designing Culture ©2013 3
Values + practices
Designing Culture ©2013 4
“”Designing Culture ©2013 4
Culture is generated from ongoing contributions and
discoveries from both studio owners and employees.
David Sherwin
Success by Design: The Essential Business Reference for Designers
Designing Culture ©2013 5
Culture is a key driver of innovation & creativity.
Designing Culture ©2013 6
What if there was as much intentionality around culture as design?
Designing Culture ©2013 7
Look inside. Own your impact
Designing Culture ©2013 8
What do you bring to your culture?
Designing Culture ©2013 9
E X E R C I S E 6 M I N U T E S
Speed date
1 2
Pair up. Each of you has 1 minute to answer the question that comes up on the screen. When I yell, “Switch!”, rotate to a new person and answer the next question that comes up on the screen. Note: Answer all questions in relation to your work life, not your personal life.
Designing Culture ©2013 10
What makes you different? (at work)
Designing Culture ©2013 11
What do you fight for? (at work)
Designing Culture ©2013 12
How do you support the success of others? (at work)
Designing Culture ©2013 13
Did anything interesting come up?
Designing Culture ©2013 14
What kind of impact do you want to have?
Designing Culture ©2013 15
E X E R C I S E 1 0 M I N U T E S
Start. Stop. Continue.
1 2 3
Think about an upcoming milestone that is important to you. Write down the ideal end state (outcome). Brainstorm one thing you could start, stop, and continue doing to influence the outcome. Mad Lib it: I will (action) _________ in order to (outcome) _________ so that (why) _________.
exercise from Gamestorming
Designing Culture ©2013 16
Anyone want to share?
Designing Culture ©2013 17
Look around. Assess your culture
Designing Culture ©2013 18
exercise from Tina Seelig, What I Wish I Knew When I was 20 image from Tiliza31337, Flickr
Designing Culture ©2013 19
Vu ja de
Designing Culture ©2013 20
image from danielfoster437, Flickr
Designing Culture ©2013 21
What do you do to see things anew? (vu ja de!)
Designing Culture ©2013 22
Be a flipologist.
Designing Culture ©2013 23
Designing Culture ©2013 24
E X E R C I S E 1 5 M I N U T E S
Be an ethnographer of your organization
1 2 3
Imagine you’re visiting your company for the first time. What do you notice about communication, socializing, reward systems, conflict, inspiration? Write your observations in the columns on your worksheet.
Designing Culture ©2013 25
E X E R C I S E 1 5 M I N U T E S
Questions to ask yourself:
1 2 3 4 5
Communication: How are news, information, directives, and plans shared between individuals, within teams, and throughout the organization? Are they formal or informal? Ad hoc or planned? How effective are they? Socializing: In what ways do organic and structured socializing unfold? Who initiates it? Where does it happen? How often? Does it feel authentic to participants? Reward systems: How are staff and management acknowledged and incentivized? How were these systems created? How visible are they? How effective? Conflict: What does conflict look like, and how is it typically handled? Are conflicts typically resolved? How do people know, if so? Inspiration: Does brainstorming happen organically, in a structured way, or both? Privately or publicly? Where? With what frequency? Who instigates it? Who feels entitled to contribute?
Designing Culture ©2013 26
E X E R C I S E 5 M I N U T E S
Be an ethnographer of your organization
1
ID themes. What stands out?
Designing Culture ©2013 27
What did you discover?
Designing Culture ©2013 28
Take a break.
Designing Culture ©2013 29
Look outside. Seek Inspiration
Designing Culture ©2013 30
Image from Olgierd Pstrykotworca, Flickr
Designing Culture ©2013 31
Image from Olgierd Pstrykotworca, Flickr
Reinforce staff value. Inspire from within.
Designing Culture ©2013 32
“We're looking for crazy ideas. We use kids to find those ideas, because they know how to talk without their thinking getting in the way.”
Founder, Markus Mettler
PracFce from Robert SuJon, Weird Ideas that Work
Designing Culture ©2013 33
“We're looking for crazy ideas. We use kids to find those ideas, because they know how to talk without their thinking getting in the way.”
Founder, Markus Mettler
PracFce from Robert SuJon, Weird Ideas that Work
Interject variance into your process.
Designing Culture ©2013 34
image from Erik Holladay, Detroit Free Press
• Peter Sims, Little Bets
The Real Whirled
Designing Culture ©2013 35
image from Erik Holladay, Detroit Free Press
• Peter Sims, Little Bets
The Real Whirled Integrate new team members.
Designing Culture ©2013 36
What are the ten things we should be doing next?
PracFce from Walter Issacson, Steve Jobsimag
Designing Culture ©2013 37
What are the ten things we should be doing next?
PracFce from Walter Issacson, Steve Jobsimag
Focus.
Designing Culture ©2013 38
Designing Culture ©2013 39
Push your practice.
Designing Culture ©2013 40
Image from Odonata98, Flickr
Designing Culture ©2013 41
Image from Odonata98, Flickr
Acknowledge peers.
Designing Culture ©2013 42
image from Tom Soderlund, Flickr
Designing Culture ©2013 43
image from Tom Soderlund, Flickr
Empower + include.
Designing Culture ©2013 44
image from Kelly Bone, Flickr
Designing Culture ©2013 45
image from Kelly Bone, Flickr
Create community.
Designing Culture ©2013 46
Define your vision. Have an ideal dynamic in mind
Designing Culture ©2013 47
Principles for this workshop
1 2 3
It’s about them, not us. Make, don’t tell. Inspire creative confidence.
Designing Culture ©2013 48
E X E R C I S E 1 0 M I N U T E S
Pyramid of Principles
1 2 3
Look at your culture assessment and notes about the practices of other organizations. Using those as fodder, come up with three principles to guide the kind of culture you want to create. Write one principle on each side of your pyramid template. Cut out and assemble.
Designing Culture ©2013 49
Would anyone like to share?
Designing Culture ©2013 50
Turn vision into action. Design Practices
Designing Culture ©2013 51
E X E R C I S E 3 M I N U T E S
The idea that would get you fired
1
Pick one principle and come up with a new practice that would get you fired.
Designing Culture ©2013 52
E X E R C I S E 3 M I N U T E S
The idea that would get you fired
2
Now, bring that idea down to earth. Iterate and come up with a version you can do…and still keep your job. A stretch, but not impossible.
Designing Culture ©2013 53
E X E R C I S E 5 M I N U T E S
The idea that would get you fired
3
Trade with someone at your table (Principle + idea that would get you fired + down-to-earth version). Now come up with one new practice for your culture, inspired by their principle and practices.
Designing Culture ©2013 54
What did you think up?
Designing Culture ©2013 55
If you really want to up the ante…
Designing Culture ©2013 56
Create the culture of crea1ng culture
Designing Culture ©2013 57
(Insert image of Cover Story example)
exercise from Gamestorming
Designing Culture ©2013 58
E X E R C I S E 1 5 M I N U T E S
Cover Story of the Future
1 2
Imagine your ideal future culture at work. Brainstorm the elements that would make up a Fast Company cover story about your team or organization. Brainstorm: Where you document initial ideas for this exercise. Cover: A phrase that captures the BIG story of your success. Headline: The substance of the story. Sidebar: Interesting facts. Quotes: From someone you’d love to get accolades from. Images: Sketches to support the content.
exercise from Gamestorming
Designing Culture ©2013 59
Inspiration • David Sherwin, Success by Design: The Essential Business Reference for Designers • Dave Gray, Sunni Brown, James Macanufo. Gamestorming: A Playbook for Innovators, Rulebreakers, and
Changemakers • Nicholas Graham, One Hundred Questions: Building a long-term brand in a short-attention span world • Peter Sims, Little Bets • Robert Sutton, Weird Ideas that Work: How to Build a Creative Company • Tina Seelig, What I Wish I Knew When I Was 20 • Walter Isaacson, Steve Jobs
Slideshare.net/TeresaBrazen
Designing Culture ©2013 60
1. Practice vu ja de 2. Use your Pyramid of Principles 3. Implement your practice
Extra Credit: Run a Designing Culture Workshop
Next Steps
Designing Culture ©2013 61
1. Practice vu ja de 2. Use your Pyramid of Principles 3. Implement your practice
Extra Credit: Run a Designing Culture Workshop
Next Steps Design Leadership training at Cooper: www.cooper.com/training Teresa Brazen @TeresaBrazen [email protected] TeresaBrazen.com
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