Designing A Website For A Public Company

PROJECTS PAGE

The projects section is an opportunity to strut your stuff. Interested stakeholders want to know about your company is all about, so don’t cut it short.

Use of text, images, videos, maps, slideshows, etc are all acceptable forms of media.

PROJECTS PAGE

STOCKINFORMATION

Any public company is going to have information about the curent stock status. Usually this information is updated every 15 minutes.

There are many different places to retrieve this data. We use Yahoo! Finance for its reliability and availability.

Since the data is usually updated every 15 minutes, you should use some form of long-term caching to reduce load times on pages (e.g. WordPress transients¹).

¹ http://codex.wordpress.org/Transients_API

MOBILEFRIENDLY

¹ http://gs.statcounter.com/#mobile_vs_desktop-ww-monthly-201109-201209

MOBILEFRIENDLY

Having a mobile optimized website is becoming more and more important. The market share for mobile devices is 12% as of September 2012¹, with this number growing every month, es-pecially as older demographics become accustomed to using these devices.

One technique that is in vogue right now is called responsive design

MOBILEFRIENDLY

Responsive design accounts for various screensizes including mobile screens in either portrait or landscape orientation, as well as tablets.

When creating responsive websites, developers must take care to account for bandwidth differences between desktop and mobile devices. Always make sure to optimize images for both various screen sizes.

When designing responsive, minimalistic design is king. Put the focus back on the content.

SOCIAL MEDIA INTEGRATIONS

By now, who isn’t on social media? You’re going to be faced with integrating social networks onto your website, so which ones do you pick?

Preference should be placed on Google+ and Twitter. Our mates over at IR Smartt find that there is more engagement on Google+ and Twitter as less people are willing to interact with public brands on Facebook than on Google+ and Twitter.

SOCIAL MEDIA INTEGRATIONS

So in what ways can you integrate your site with these net-works? For one, use Disqus commenting. Disqus allows users to log in with their social network profiles and leave comments on posts.

Sharing functions. Personally, I hate loading in multiple iframes as your site now becomes reliant on other networks which can sometimes be bogged down. Whenever I can, I use HTML/JavaScript alternatives¹ ².

¹ http://developers.facebook.com/docs/reference/dialogs/feed/² https://dev.twitter.com/docs/tweet-button#build-your-own

CORPORATEINFO PAGE

Nothing special here. Stakeholders need to know information about your company, and this is the place to store it.

A few different types of pages to have include:- Board of Directors- Corporate Governance- Corporate Directory

PRESSRELEASES

Every public company is going to have news to diseminate. The whole point of a press release is to get eyes on your news, so make sure you’ve taken a few things into consideration.

Make sure to give the readers the ability to share posts. Key social networks to include are Twitter, LinkedIn, and Facebook.

SEO. You’re going to want to make sure you optimize your title tags and meta description.

MORERESOURCES

That should be a good starting point for designing a public company website. For more, read our blog at rollinglab.com/blog

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