d.school team christoph fabian jim miriam slavena dr. schrewe incowia
Jun 29, 2015
d.school team
christoph fabian jim miriam slavena dr. schrewe
incowia
How might we o!er young and elderly customers new ways to discover a better mobile shopping experience.
Our focus is on clothing shopping.
We chose to focus on
year olds18-25
We interviewed many shoppers.
!?
This led to manyresponses that lended varied insights.
LocationIndependent
home
on a trainat a store
in a !tting room
work
Personal
Contextu a l
Social
Meet Ronny
Ich bin eine Persona!
*Ronny is a persona / vector image, not an actual human being.
*Ronny is a persona / vector image, not an actual human being.
19 year old hipster bartender who considers himselfa fashion trendsetter.Seeks a"rmation of his fashion lifestyle.
Regularily shops online.
From a rural area.
Socially engaged.
How might we turnRonny’s mobile deviceinto a social hub forshopping?reframed how might we question
Our Idea
a mobile shoppingcommunity
Do you know somebody who knows somebodywho’s gotta friendwho’s got the shoes you always wanted?
social hubronny's
feedback
shareditems
recommendations
We tested this prototype at...
Berlin’s Fashion Week
* people there know fashion!
We tested this prototype at...
Betahaus
* people there know technology!
The people we interviewedwere enthusiastic.
+
Some are already doing this ontheir mobile devices with servicesthat had no mobile strategy orapplication.
Next Steps:Test a real prototype in the wild.
Next Steps:Evaluate potential monetization strategies.
?!
Questions?