Designing a Low Cost Windows* Tablet Gu Lei, Intel Corporation Ted Wang, Intel Corporation *Other names and brands are property of others.

Shenzhen 2015

Designing a Low Cost Windows* TabletGu Lei, Intel Corporation

Ted Wang, Intel Corporation

*Other names and brands are property of others

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Legal DisclaimerInformation in this document is provided in connection with intel® products. No license, express or implied, by estoppel or otherwise, to any intellectual property rights is granted by this document. Except as provided in intel's terms and conditions of sale for such products, intel assumes no liability whatsoever, and intel disclaims any express or implied warranty relating to sale and/or use of intel products, including liability or warranties relating to fitness for a particular purpose, merchantability, or infringement of any patent, copyright, or other intellectual property right. A "mission critical application" is any application in which failure of the Intel product could result, directly or indirectly, in personal injury or death. Should you purchase or use Intel's products for any such mission critical application, you shall indemnify and hold Intel and its subsidiaries, subcontractors and affiliates, and the directors, officers, and employees of each, harmless against all claims costs, damages, and expenses and reasonable attorneys' fees arising out of, directly or indirectly, any claim of product liability, personal injury, or death arising in any way out of such mission critical application, whether or not Intel or its subcontractor was negligent in the design, manufacture, or warning of the Intel product or any of its parts.

Intel may make changes to specifications and product descriptions at any time, without notice. Designers must not rely on the absence or characteristics of any features or instructions marked "reserved" or "undefined". Intel reserves these for future definition and shall have no responsibility whatsoever for conflicts or incompatibilities arising from future changes to them. The information here is subject to change without notice. Do not finalize a design with this information.

The products described in this document may contain design defects or errors known as errata which may cause the product to deviate from published specifications. Current characterized errata are available on request.

Contact your local Intel sales office or your distributor to obtain the latest specifications and before placing your product order. Copies of documents which have an order number and are referenced in this document, or other Intel literature, may be obtained by calling 1-800-548-4725, or go to: http://www.Intel.Com/design/literature.Htm. All information provided related to future Intel products and plans is preliminary and subject to change at any time, without notice. Intel and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.* Other names and brands may be claimed as the property of others.All materials in, and discussions of, this presentation are classified as Intel confidential and are subject to the non-disclosure agreement between Microsoft Corporation and Intel Corporation dated October 24, 1990.Copyright © 2015, Intel Corporation. All rights reserved.

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Agenda

• Intel® Atom™ Platforms for Windows Tablets

• How to design a low cost Windows* tablet

• Porting an Intel Platform to Windows*

*Other names and brands are property of others

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Intel® Atom™ Platforms for Windows* Tablets

*Other names and brands are property of others

Intel® Atom™ Platforms for Windows TabletsAvailable 2015/2016

“Bay Trail”Quad-Core

Intel® Atom™ Processor“Cherry Trail”

Quad-CoreIntel® Atom™ Processor

“Bay Trail” EntryQuad-Core

Intel® Atom™ Processor“SoFIA” LTE Family

Integrated LTEwith Quad Core

Intel® Atom™ Processor

Per

form

ance

&

Mid

Val

ue

& E

ntry

Intel XMM™ 7160LTE Cat. 4

Intel XMM™ 6260HSPA+ 21

Intel XMM™ 7262LTE Cat. 6 2CA

A Complete OfferingSoc, Platform, Tools, Ecosystem

Process TechnologyLeading edge process & manufacturing technology

Advanced Computing Excellent performance with 64-bit

Intel® Atom™ processor

Rich User Experiences Wireless Charging, Security,

Intel® RealSense™ technology

Advanced Computing • 64-bit IA with excellent CPU / GPU performance • Power efficiency for excellent battery life by

advanced power down modes

Enabling rich user experiences across platforms• Offering stellar user experiences including

wireless charging, voice command, and Intel security features for high-end platforms

• Seamless Intel-proven modem integration for 3G and LTE tablet for affordable platforms

Process Technology• 14nm technology enable high performance,

power efficiency, and value for our customers

A complete offering• Multiple form factors: phablet, tablet, to 2 in 1• Complete product portfolio from entry to

performance segment

Global Brand Intel Ranked #12 Most Valuable

Global Brand1

Other brands and names may be claimed as the property of others.

Intel Differentiation

1- 2014 Brand Ranking by Interbrand: http://www.bestglobalbrands.com/2014/ranking/

Market Need

Run Latest OS and Application

High Performance and Low power CPU

Latest Apps Ecosystem

Energy EfficiencyPortable

Motivation for Low Cost Designs 

Central to Distributed computingPortable, Low Power, High performance,

Ecosystem, Up-to-date

10x Market Growth over Decade

Evolving Market

Motivation for Low Cost Designs Paradigm Change

Lighting Fast Processor

Fast Enablement

Unified BOM

$0 OS

Big Announcement Access 1000+ Apps

Unified Firmware

It’s about winning in eco-system

Growing UsersIncrease use of Potable

Device

Tablets expected to overtake PC

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How to design a low cost Windows* Tablet

*Other names and brands are property of others

SoC

LCD Panel

Touch Screen

CameraseMMC

MemoryPCB and other

Electronics

Battery and Mechanical

All non-material

cost

Typical Tablet Product Cost Structure

• Percentages vary under different component configurations.

• ODM, OEM, and Retailer margins vary based on production positioning, business model, etc.

Material Costa.k.a. Net BOM Cost

Feature and Component selection determines product design cost

Ma

inst

rea

m...

Pa

ne

l 1

0.1

'' ..

.

To

uch

Scre

e...

5M

+2

M -

>...

2 c

ell

-> 1

...

Do

ckin

g S

ta...

NFC

Ma

inst

rea

m...

Pa

ne

l 8

'' -

> 7

''...

To

uch

8'' -

>...

2M

+0

.3M

-...

GPS

2G

B -

> 1

G...

Va

lue

7''

Pa

ne

l 1

2x...

10

-po

int

->...

Co

mp

ass

, G...

Me

cha

nic

al...

Ba

tte

ry

40

00

...

En

try 7

''

$21.00 $2.00 $6.00

$15.00 $15.00 $1.50 $4.00 $1.00 $2.00 $1.50 $8.00 $6.00 $2.00 $1.70 $2.00 $1.00

**Supports 10x6 panel through SW (Gfx driver), downscale under Windows* 10 DT SKU

SPP $249BOM $156

SPP $149BOM $95 SPP $119

BOM $79 SPP $99BOM $66

Design for Higher-end / Premium tablets

Feature further degradation & more Integration

Planning feature set for different Tablet SegmentsMainstream 10” Mainstream 8” Value 7” Entry 7”

Baseline: - 10.1’’ 1366x768 HD panel- High perf cameras (5 M + 2 M

FHD)- 2-cell 30+Whr battery- Docking Station (KB/IO ports)- E-commerce capability (NFC)

Reduce: - 10.1’’ 13x7 panel -> 8.0’’ 12x8

panel- Lower perf cameras (2 M + 0.3

M)- 2-cell -> 1-cell battery- Docking Station removed- NFC removed

Reduce: - Smaller panel (7’’ 12x8)- Simple Camera (0.3 M only)- No offline navigation (no

GPS)- Smaller memory (2 GB -> 1

GB)

- Low resolution panel (7’’, 10x6**)

- Lower touch experience (5-point)

- Entry level gaming with SW sensor algorithm (Accel only)

- Lower grade of ID- Less battery life

Numbers are for illustration purposes only. Actual values vary depending on time, location, business model, etc.

Cost Saving Proposal by Component SelectionCost Down opportunity by selecting different component branding - Example

By Number By Percentage Component type

LCD Panel $2 - $5 10%-20% 8’’ size

Touch Screen $5 - $7 30%-50% 8’’, Controller + TP module

Memory $1 10% 1GB DDR3L

eMMC $1 10% 16GB eMMC

Still Camera $2 30% 5MP

Video Camera $2 50% 2MP

Wi-Fi/ Bluetooth®

$2 60% 1x1 Single Band

Audio Codec $0.5 30%

Battery $2 30% 3500mAh

Sensors $0.5 20% Accel + Compass + Gyro

Material cost is reduced with limited compromise to features and performance

Intel PCL (Platform Component List) is available on request for customers/partners under NDA

Break BOM Boundary To Support Design SKUs

Open BOM serves product positioning needs

More room for innovation and product differentiation

Typical comparable design BOM cost reduction

Year 2013

Year 2012

Year 2014

Year 2015 and onward

Components available in

Mobile Industrial

No. of SKU

2012 2013 2014 2015 …

Intel has increased the flexibility of platform component choices

Easy Path Program for IA Mobile Products

Ecosystem Enabling Lab

o RVP Verified (iPOR)o RVP Power-on (POC)o 10+ New Parts /Week

iPOR POC

Extended 2500+ M2

Plug-Fest to open the Lab

Ease of Design

Core-Logic Modular Design

Modem COBModular Design

Modular Core Logic

Mainboard

Board to board

module

Ease of Scale

Tools

EasyPath - SysConfig

EasyPath - iMT EasyPath – Driver Builder

Intel/Microsoft* Joint Enabling

Joint Training & Workshop to

simplify device driver development

Joint Summit to lead industrial

changes

Open BOM to Synergize industrial energies for IA tablet

*Other names and brands are property of others

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Porting a Low Cost Intel Platform to Windows*

*Other names and brands are property of others

Porting a Low Cost Intel® Platform to Windows*Summary:• Delivered the most energy efficient Windows*

Tablet powered by Intel with Bay Trail-Entry to the market

• Enabled First Windows Tablet powered by Intel on Low cost HW BOM POR components

• Running Windows on 1024x600 Panel using Intel Downscaling GFX driver support for resolution up to 1280x768

• Demonstrated effective collaboration and execution to resolve multiple critical issues throughout the short project

SoCIntel Atom Processor –

Bay Trail CR – Z3735 G – 1.33 GHz

PMICLow Cost with Integrated FG and

Charger

Screen Size 7’’

Display 1024x600

Storage 16 G

Memory 1 GB

Camera2.0 MP – Rear Camera0.3 MP – Front Camera

OS Windows* 8.1

SPP $99

Ported Platform:

:

Multiple gating issues resolved now easier to port to Windows

*Other names and brands are property of others

Porting an Intel® Platform to Windows*

Benefits for ODM/OEM• Ease of porting Windows to

existing/launched Tablet. No extra cost for OS

• Leverage HW design and Pre-boot infrastructure from one design to another

• Reuse OxM Factory side Manufacturing costs

Benefits with an Intel Powered Platform• Control of the Infrastructure

• Intel based Platform depends on underlying firmware.

• OS Independent Firmware implementation with strong Multi OS support

• Strong commitment to OS framework

• Capable Firmware to override HW bugs

• Closing Gaps between different OS deliverables on same HW BOM

*Other names and brands are property of others

Accomplishments

High Performance

Unified and Portable Low Cost

Accomplishments The Wait Is Over for:

With Windows* and Intel® Architecture *Other names and brands are property of others