DesignForAction 2014 Wendi Chiong slides

Wendi Chiong | October 2014

Your Trusted User Experience Research Partner.

Adventures in Exploratory UX Research

Today’s Presenter

Wendi Chiong

E: [email protected]

T: @wchiong

T: @answerlab

• User Experience Researcher at AnswerLab

• Consults with Fortune 500 companies

across technology, retail, financial services,

healthcare, and telecommunications to help

them build engaging user experiences

• Previously Co-Organizer for Design Thinking

DC, a Meetup of 2,000+ professionals

Why Do Exploratory Research?

“If I had asked my

customers what

they wanted,

they’d have said a

faster horse.”

“It’s not the

customer’s job

to know what

they want.”

Users are not designers.

They are experts on themselves.

Context Matters

Context matters.

Build the

Right Thing

Understand

Where is the

customer?

What is she

trying to

accomplish?

What

external factors

influence her?

What does she

expect from the

brand?

How does this

product solve

her problem?

How Do You Conduct Exploratory Research?

#1: See people in their natural environment

#2: Simulate the environment

#3: Decontextualize through innovation games

Conduct research early

Understand context and

environment

Be a keen observer

For More Resources

Download these resources to ensure

your next digital product is groundbreaking:

o 25 Principles of Mobile Site Design:

Google and AnswerLab Research

Parnership

o The Quest for the Best Tablet App:

Key UX Features and Elements of

Game-Changing Tablet Apps

www.answerlab.com

Thank You.

Wendi Chiong

@wchiong

[email protected]