Design Workshop 1 - Fall 2012

Design WorkshopBy: Jeff Zhan & Stephanie Cheng

Publications Committee Fall 2012

1

To-Do’s for Today:

• What is Good Design?• Principles of Layout*• Principles of Type• Cover Design Examples

To-Dos

What is Good Design?

What is Good Design?

What is Good Design?

Creativity

Structure

What is Good Design?

Clean.

(think APPLE)

What is Good Design?

General Layout

Justify Columns.

Principles of Layout

“Rule of Thirds.”

What is Good Design?

What is Good Design?

Principles of Layout

Two-Column

Layout.

Principles of Layout

Principles of Layout

Principles of Layout

Principles of Layout

Visual Center.And Balance.

Visual Center.And Balance.

No Structure.But has Focal Point.

Principles of Layout

Visual Center.And Balance.

Small text

Case/Color

Contrast

No Structure.But has Focal Point.

Principles of Layout

Principles of Layout

Big 5:1. Contrast2. Color3. Type

5. Alignment

4. Spacing

What is Good Design?

1. Contrast(color/placement)

Principles of Layout

1. Contrast(font thickness)

Typography

4. Spacing (clean/organized)

Principles of Layout

Audience.

Newsletter?

Principles of Layout

Business Report?

Flyer or Ad?

Cover or Spread?

Design Heavy

Structure Heavy

What is Good Design?

Typography

Typography

Why Serif/Sans-Serif? Typography

Typography

weights.Contrast style.

readibility.mood.

Typography

Typography

Typography

Typography

If Possible:

Title: Sans-serif.Modern. Simplistic. Minimal.

Body Text: Use Serif if long text.Better reading experience..

What is Design?

Serif:

BodoniPerpetuaTrajan (PBL)Museo

What is Design?

Sans-Serif:Gotham / GothamHelvetica StandardHelvetica Standard CondensedLuzSans-BookArial

Spreads &

Covers

Principles of Layout

Cover Examples

Cover Examples

Cover Examples

Cover Examples

Cover Examples

Cover Examples