Design Thinking Intro for Solve Egypt

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The Art of Reframing Problems Eman Abouelatta | EDL 502

Session 3

CRASH COURSE IN DESIGN THINKING EMAN ABOUELATTA

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Eman Abouelatta | [email protected]

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+DESIGN THINKING | It’s really about…

FOCUS ON USER

BEGINNER’S MINDSET

CONSTANT EXPERIMENTATI

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RADICAL COLLABORATIO

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BIAS TO ACTION

Adopted from dschool.stanford.edu

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EMPATHIZE

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Eman Abouelatta | [email protected]

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+EMPATHIZE | It’s really about…

INSIGHT

+EMPATHIZE | Methods

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OBSERVE IMMERSEENGAGE

+EMPATHIZE | Who?

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+EMPATHIZE | Interviewing

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DEMO

+EMPATHIZE | Interview

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RulesAsk to understand, not validate.Ask questions that will provoke

storiesAsk “Why”

Don’t ask leading questionsAvoid Yes/No questions

Follow tangents

Don’t be afraid of silenceLookout for contradictionsLookout for body language

+THE CHALLENGE!14

HOW MIGHT WE

IMPROVE INDIVIDUALS’ ENERGY CONSUMPTION HABITS?

+EMPATHIZE | Brainstorm Questions

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10 minutes

1. Understand the Terrain• What is the current experience of the user? • How does the current experience make the user feel?• Are there any workarounds that users employ in this experience?

What are they?• Questions like: “walk me through the last time…..”

2. Verify Assumptions• List some assumptions then verify them with questions. Not a

“would that work?” type of question, but rather – tell me about how you do X.

• Questions like: “How often do you use a computer? Where and how?”

3. Poke Around• Ask questions that are somewhat unrelated, in an effort to

understand your user!• Questions like: ”What took up most of your time last week?”

Energy Consumption in Egypt

We want to better understand people’s’ experience in…

+EMPATHIZE | Interview

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1 Interviewer2 Note-takers

+EMPATHIZE | Interview

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RulesAsk to understand, not validate.Ask questions that will provoke

storiesAsk “Why”

Don’t ask leading questionsAvoid Yes/No questions

Follow tangents

Don’t be afraid of silenceLookout for contradictionsLookout for body language

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DEFINE

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ANGLE

DEFINE| It’s really about…20

+DEFINE| METHODS21

+DEFINE| Empathy Map22

DEMO

+DEFINE| Empathy Map23

+DEFINE| Empathy Map24

PatternsTensions

ContradictionsSurprises

+DEFINE| Finding the Insight25

We met:A teenager

Who needs:to eat healthy food

+DEFINE| Finding the Insight26

We met:A teenager

Who needs:to eat healthy food

We met:a 9th grade girl at a new school

Specific user

+DEFINE| Finding the Insight27

We met:A teenager

Who needs:to eat healthy food

We met:a 9th grade girl at a new school

Who needs:to feel socially accepted while eating healthy food

Specific user

Deep need that’s hers, not ours.NEW WAY OF LOOKING AT THINGS

+DEFINE| Finding the Insight28

We met

……………………………(be specific!)

who needs a way to

………………………. ( Verb + DEEP need!)

+DEFINE| Finding the Insight29

We met

……………………………(be specific!)

who needs a way to

………………………. ( Verb + DEEP need!)

NOW YOUR TURN

+DEFINE| Frame The Problem30

HOW MIGHT WE ………………….?

+DEFINE| Frame The Problem

Remove the bad: HMW separate the kids from fellow passengers?

Explore the opposite: HMW make the wait the most exciting part of the trip?

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We met Salma, a mother of three, rushing through the airport only to wait hours at the gate, Who needs a way to Entertain her playful children because “annoying little brats” only irritate already frustrated fellow passengers.

+DEFINE| Frame The Problem

Remove the bad: HMW separate the kids from fellow passengers?

Explore the opposite: HMW make the wait the most exciting part of the trip?

Question an assumption: HMW entirely remove the wait time at the airport?

Go after adjectives: HMW we make the rush refreshing instead of harrying?

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We met Salma, a mother of three, rushing through the airport only to wait hours at the gate, Who needs a way to Entertain her playful children because “annoying little brats” only irritate already frustrated fellow passengers.

+DEFINE| Frame The Problem

Remove the bad: HMW separate the kids from fellow passengers? Explore the opposite: HMW make the wait the most exciting part of

the trip? Question an assumption: HMW entirely remove the wait time at the

airport? Go after adjectives: HMW we make the rush refreshing instead of

harrying? ID unexpected resources: HMW leverage free time of fellow

passengers to share the load? Play POV against the challenge: HMW make the airport a place

that kids want to go?

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We met Salma, a mother of three, rushing through the airport only to wait hours at the gate, Who needs a way to Entertain her playful children because “annoying little brats” only irritate already frustrated fellow passengers.

+DEFINE| Frame The Problem

Remove the bad: HMW separate the kids from fellow passengers? Explore the opposite: HMW make the wait the most exciting part of the trip? Question an assumption: HMW entirely remove the wait time at the airport? Go after adjectives: HMW we make the rush refreshing instead of harrying? ID unexpected resources: HMW leverage free time of fellow passengers to

share the load? Play POV against the challenge: HMW make the airport a place that kids

want to go? Change a status quo: HMW make playful, loud kids less annoying? Break POV into pieces: HMW entertain kids? HMW slow a mom down? HMW

mollify delayed passengers?

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We met Salma, a mother of three, rushing through the airport only to wait hours at the gate, Who needs a way to Entertain her playful children because “annoying little brats” only irritate already frustrated fellow passengers.

Adopted from dschool.stanford.edu

+DEFINE| Frame The ProblemNOW, YOUR TURN

Identify At Least FIVE Frames

Include feelings Remove the bad Explore the opposite Question an assumption: Go after adjectives: ID unexpected resources Play POV against the challenge Change a status quo Break POV into pieces

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+DEFINE| Frame The Problem (share out)

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We met …..(user)Who needs a way to….(insight)

POV

How Might We ……(problem frame)……. ?

FRAME

+IDEATE37

+IDEATE | RULES

+NEXT UP: PROTOTYPE AND TEST!