Design Thinking in Agile Product Developmentalnhouston.org/.../05/Design_Thinking_for_ALN_06_21... · HOW DESIGN THINKING CAN HELP US GROW 11 FROM A LEGACY APPROACH TO DESIGN THINKING
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Design Thinking in Agile Product DevelopmentHouston ALN – June 2018, Scott Frost, presenter
• Design Thinking means thinking from a design perspective. It is an engaging approach to problem seeking and problem solving, relying heavily on empathy, collaboration and experimentation to create innovative solutions that people love.
PEOPLE’SNEEDS
BUSINESS & OPERATING
NEEDSTECHNICAL / PLATFORM
POSSIBILITIES
DESIGN THINKING IS A NEW WAY FOR BUSINESSESTO DESIGN FOR CHANGE.
INTRODUCING DESIGN THINKING
DEFINITION
HUM AN-CENTERED
FUN ANDPLAYFUL
COLLABO-RATIVE
PROTOTYPEDRIVEN
ITERATIVE
A NEW (YET, FAMILIAR) MINDSETINTRODUCING DESIGN THINKING
We can drive breakthrough thinking by having the freedom and the structure to identify challenges, develop concepts, test and implement refined solutions.
Solving the right problems means you develop systems and structures that people love, drive business performance and leverage leading technology.
Design Thinking leads to faster time to market, quicker decisions, lower project costs and lessre-work.
1 4G e e rt C la e s ’ B lo g P o s t, O c to b e r 2 0 1 7 . h t tp s :/ /b lo g .u s e jo u rn a l.c o m /w h e n -w h ic h -d e s ig n -th in k in g - le a n -d e s ig n -s p r in t-a g ile -a 4 6 1 4 fa 7 7 8 b 9
INNOVATION SPECTRUM
FIND NEWWAYS
TOGAIN
INSIGHTS
WHERE DESIGN THINKING FITS
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1 5G e e rt C la e s ’ B lo g P o s t, O c to b e r 2 0 1 7 . h t tp s :/ /b lo g .u s e jo u rn a l.c o m /w h e n -w h ic h -d e s ig n -th in k in g - le a n -d e s ig n -s p r in t-a g ile -a 4 6 1 4 fa 7 7 8 b 9
INNOVATION SPECTRUM
USE LEANPRACTICES
TOEVOLVE
PRODUCTS
WHERE DESIGN THINKING FITS
1 6G e e rt C la e s ’ B lo g P o s t, O c to b e r 2 0 1 7 . h t tp s :/ /b lo g .u s e jo u rn a l.c o m /w h e n -w h ic h -d e s ig n -th in k in g - le a n -d e s ig n -s p r in t-a g ile -a 4 6 1 4 fa 7 7 8 b 9
INNOVATION SPECTRUMWHERE DESIGN THINKING FITS
WHAT IS
A DESIGN
SPRINT?
Brainstorming
Empathy Map
NeedfindingPaper
prototyping
I like, I
wish,
what if
F o r D T , N O T W A T E R F A L L IN G S P R IN T s
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1 7G e e rt C la e s ’ B lo g P o s t, O c to b e r 2 0 1 7 . h t tp s :/ /b lo g .u s e jo u rn a l.c o m /w h e n -w h ic h -d e s ig n -th in k in g - le a n -d e s ig n -s p r in t-a g ile -a 4 6 1 4 fa 7 7 8 b 9
DESIGN THINKING AND AGILE COMBINED ALLOW TEAMS TO IMPROVE, MEASURE AND FORECAST PERFORMANCE AND QUALITY BETTER.
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JOURNEY MAPPINGWHAT DESIGN THINKING LOOKS LIKE
1. Use individual working time to ideate and map your customer journey.
2. Think about consuming the service step-by-step.
3. Prompt your thoughts with questions like "What happens next?" Remember that you want to understand the experience, so you may need to keep probing with “How does that feel?”
4. Keep a running, written log with post-its and markers.
5. Focus on documenting the desired, future state employee experience.
6. Leverage the ideas from a “How Might We” exercise in your journey.
OUTCOME:A detailed look at all the steps and touch points that are part of an experience, to be used as a blueprint for future decisions.
INTENTIONALLY DESIGN KEY MOMENTS THAT MATTER
QUESTIONS THAT HELP:• Howmightwe create business outcomes
through an experience lens?
• Howmightwe tap into emotions and feelings in a positive way with the story and experience we create?
• Howmightwedemonstrate our understanding of our core values?