Design thinking, from Idea to Product
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Design thinking, from Idea to Product
WHY DO WE BUILD THINGS?
Software
Hardware
Services
Organizations
Campaigns
DRIVE CHANGE
WHAT IS DESIGN THINKING?
CONVERGENT VS DIVERGENT THINKING
Test & Iterate
Elaborate Solutions Find Patterns
Understand Behaviours
LEARN
MAKE
ABSTRACTCONCRETE
IT’S NOT THE CUSTOMER’S JOB TO KNOW WHAT THEY WANT
Steve Jobs
SOUNDS FAMILIAR?
IT’S HARD
TIME CONSTRAINTS
GETTING BUY IN
LACK OF EXPERTISE / RESOURCES
PRODUCT INTUITION STILL MATTERS
IT APPLIES TO ALL ARTEFACTS(B2B, B2C, Physical products, services etc…)
WHAT THE CUSTOMER ASKED FOR
WHAT THEY REALLY WANTED
WHAT I LEARNED SO FAR
CLARITY ON OBJECTIVES
FOCUS ON BEHAVIOURS AND MOTIVES
TEAM AUTONOMY
ITERATE QUICKLY
MINIMUM LOVEABLE PRODUCT
DRIVE CHANGE
Thanks@productman84
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