Design Thinking for Change Management

DESIGN THINKING for Change Management

Angel Medinilla

[email protected] www.proyectalis.com/en/AngelMedinilla

(Slides, Videos, Newsletter, Books, Blog, LinkedIn, Sketchnotes, Twitter...)

Twitter: @angel_m (pictures, followers & feedback welcome)

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We help people and companies create continuous improvement habits

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Ice breaker: group introduction

Design Thinking

Design thinking is a user-centered approach

to innovation


to innovation


to problem solving

More at http://Slideshare.net/proyectalis

User CenteredProjects -> Products -> Problems!

Understand user / customer /client / people needs Empathize!


CreativeLook at things differently

Consider problems in a holistic way Bring new ideas and approachs


Hands OnMake things tangible Prototype and test


IterativeChange is a process - not an event

Change is complex - not simple Build - Measure - Learn - Repeat

Design Thinking


Design ThinkingNot just one process / toolbox






Workshop Structure:- Observe / Empathize: ecosystem, empathy map, extreme users - Research / Define: problem definition, customer-problem-solution statement - Ideate: think in reverse, break a rule - Prototype: customer journey, poster, critical reading - Test: experiment commitment




Empathy techniques Interviews, immersion, research...

A change you liked / A change you din’t -> Impact Map

Change Ecosystem -> User Personas Extreme Users Empathy Maps

Analogous Empathy Research

...


Exercise: Ecosystem (10 min)

Exercise: Rogers Matrix + Empathy map (30 min)


Workshop Structure:- Observe / Empathize: ecosystem, empathy map, extreme users - Research / Define: problem definition, customer-problem-solution statement, - Ideate: think in reverse, break a rule - Prototype: customer journey, poster, critical reading - Test: experiment commitment


Research / Define techniquesProblem to be solved Goals, constraints What if? / powers of ten 5 whys Map the future - what will be different? Extract insights and patterns Identify opportunities ...


Exercise: Value Proposition“Agile Safari” / or “Agile Transformation” Customer - Problem - Solution Statement:


Exercise: Value Proposition“For (USER), A+ is a solution that willl (PROBLEM

TO SOLVE). Unlike (COMPETITOR), A+ will (COMPETITIVE ADVANTAGE). We will know we

are right when (OBJECTIVE / IMPACT).”




Ideation techniquesReverse

Break the patterns Missing rule

6 thinking hats Brainstorming

How might we...?

Exercise: think in reverse

Exercise: break a rule




PrototypeJourney - customer experience

Generate Stories and Scenarios Map the future


Exercise: User Journey (20 min)Gains, Pains, Insights, Touch Points, Core

activities, WOW factors...


Exercise: poster


Exercise: Critical Reading Checklist1) What’s the point?

2) Who says? 3) What’s new? 4) Who Cares?

+ Does it WOW?


Workshop Structure:- Observe / Empathize: ecosystem, empathy map, extreme users - Research / Define: problem definition, customer-problem-solution statement, customer journey - Ideate: think in reverse, break a rule - Prototype: poster, critical reading - Test: experiment commitment


TestWhats your assumption?

What will you try? How will you know it worked?


Exercise: commitment- What will YOU do next week? - Who will you help? How? - Why does it matter? - How will you know it worked? - What if it doen’t work?

Resources:


And remember:It's not extra work...

...IT’S YOUR ACTUAL JOB!

Thank you and... Share it!http://www.proyectalis.com/en/AngelMedinilla

www.improvement21.com

http://creativecommons.org/licenses/by-nc-nd/3.0/

This presentation is based upon the ideas and work of many people. And while I’ve tried to recognize copyrights and give credit and attribution where possible, I cannot possibly list them all, so if you feel like there’s something that should be added, changed or removed from this presentation, please drop me an e-mail at [email protected]

All drawings and materials in this presentation are CC BY-NC-ND by Angel Medinilla. You are free to use them in the terms of this license.

Design Thinking for Change Management

Business