How to Design Think in Brazil A Study Made by Diego Caleffi for SXSW 2015
Jun 07, 2015
How to Design Think in BrazilA Study Made by Diego Caleffi for SXSW 2015
Think Design
Commit NEW Mistakes
cell phone + clockCommit New Mistakes
cell phone + clockNew Places New Way
Think Brazil
COMMIT OLD MISTAKES
Brazilian Values*Welfare of the Next
Welfare of Humanity and Nature
Social Estability
Autonomy
Tradicion
Pleasure
Personal Sucess
Accordance
Estimulating Life
Power *Source: UN
American Values*Personal Control of Destiny
Change
Equality
Time
Status Achieved thru effort
Individualism
Competicion
Directness / Honesty
Future Orientation
Materialism*Source: Personal research
So, How different we think design thinking on these two countries?
Design Thinkin
Provoque
Disquiet
Criativity
Change
Empathy
Colaboration
Experimentation
The presentation goes on to a workshop format where we'll assemble a case study developed
especially for Brazil (or any other country).