Design Sprints: Unlocking the Wisdom of Teams

Mary Poppendieck www.poppendieck.com [email protected] © Tom Poppendieck

Google Becomes a Design Company

April, 2011 Larry Page becomes CEO of Google and announces: “All Google Products will have a coordinated design by the end of the summer.”

March, 2009: Douglas Bowman posts the blog Goodbye, Google“I won’t miss a design philosophy that lives or dies strictly by the sword of data.”

Photograph © Tom Poppendieck Copyright©2016 Poppendieck.LLC 2

Photo: Google

Google I/O 2014 Material Design: A common design language for

interaction on all devices

Copyright©2016 Poppendieck.LLC 3

Sketch: Jake KnappCopyright©2016 Poppendieck.LLC 4

Google I/O 2014 Design SprintA process for prototyping and testing any product in 5 days.


Google I/O 2014 Design SprintA process for prototyping and testing any product in 5 days.

Copyright©2016 Poppendieck.LLC 6Photograph © Tom Poppendieck


Crowds make better decisions than the

smartest individuals in the crowd when these conditions are in place:

1. Diversity of OpinionThere must be many points of view

2. IndependencePeople must make decisions independent of each other

3. DecentralizationPeople must be able to specialize and draw on local knowledge

4. AggregationThere must be a way to pool private judgments into a collective decision


AP Images


Fast

Reflexive

Responsive

Expertise

Intuition

Habit

Tacit Knowledge

Autopilot

Makes Most Decisions

Overrides System 2

Slow

Deliberate

Rational

Analysis

Evidence

Plans

Explicit Knowledge

Manual Mode

Checks up on System 1

Basically Lazy

Don’t Make

Me Think!


Number of Purchasers 45%

First Month Revenue $15 million

Annual Revenue $300 million

forgot password forgot password

Continue

You do not need to create an account to make purchases.

Before After

Wake Up

System 2

Register???

http://www.uie.com/articles/three_hund_million_button/


Fast

Reflexive

Responsive

Expertise

Intuition

Habit

Tacit Knowledge

Autopilot

Cognitively Lazy Cognitively Biased

Hands Off

My Stuff!

Autopilot

Of Course

I’m Right!


Hands Off

My Stuff!

receiptful.com/blog/75-ecommerce-facts-quotes-statistics-that-will-blow-your-mind

Gary Hovland


We seek out and interpret information in a way that confirms

our preexisting viewpoints.

Of Course

I’m Right!


Photograph © Tom Poppendieck

Online Experimentation at Microsoftby Kohavi , Crook, & Longbotham

Presented at KDD 2009(Knowledge Discovery & Data Mining)

http://exp-platform.com/expMicrosoft.aspx


Deliberation tends to make groups dumber

Creative Commons Gouwenaar


People who believe their opinion is in the minority

Making it harder for others to express minority opinions


People rely heavily on the first piece

of information offered


Sketch: Jake Knapp Copyright©2016 Poppendieck.LLC 19

20

1. Explore multiple ideas.

2. Eliminate those that do not fit.

3. Pursue ideas with passionate leaders and a few volunteers.

4. Gradually narrow the ideas to those that will work.

5. Maintain multiple options as long as possible.

Copyright©2016 Poppendieck.LLC

Photograph © Dustin

Poppendieck

Copyright©2016 Poppendieck.LLC 21Photograph © Tom PoppendieckPhotograph © Tom Poppendieck


DiscoveryMany Ideas

Rapid Prototyping

Product, Design, and Tech

DeliveryOnly Validated Ideas

Robust, Scalable Software

Continuous Delivery


-- Marty Cagan

Ideas

Discovery

Delivery

Mary Poppendieck www.poppendieck.com [email protected] © Tom Poppendieck

Design Sprints: Unlocking the Wisdom of Teams

Technology