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Know
ingDesign
Principles
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Objectives:
1. Identify the design flaws in apublication
2. Suggest ways to improve thedesign
3. Develop the values of positiveinterdependence, groupaccountability andinterpersonal skill
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Plan andDesign!
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Design istheprocess oftaking
responsibility for
the: appearance
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Design refers to
placement and displacementbalance and imbalanceshadow and lightcontrast and unitysubtlety and surprise
embedded in a communication
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Design
attractsattentionand helps
get amessagenoticed
adds valueto amessage
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Six Steps to follow to have asuccessful design:
1. Establish goals and organize
materials before thinking aboutwhat the publication should looklike
2. Choose an appropriate format and
page layout by thinking about theoverall look and feel of thepublication
3. Make appropriate typeface, font
size and spacing decisions
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4. Add and manipulate graphics,remembering that each type ofillustration has its advantages and
disadvantages and that each fontrequires careful placement on thepage
5. Build momentum into the
communication by organizinginformation into chunks, breakinglarge amounts of information intomanageable sections
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6. Refine and fine-tune byremembering that perfect
wholes are the result ofperfect details and thatperfect details are theresult of breaking a project
down into its componentparts and fine-tuning eachpart.
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Basic DesignPrinciples
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Use offonts
Unusualfonts can
help directthe eyetoward the
text, buttoo manydifferentfonts on a
Brown Blu
e
Gre
en
Pink YellowRe
d
Gre
Black
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Use visualcueing
Wheninformation ona page isparticularly
important,cueing itvisually candraw attention
in several ways: use frames
box around the
text
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Usewhite/blan
k spacewell
Do not be
afraid toleave areasin a
documentwith nothingin them at
all; this may
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Create anduse graphics
carefully Use pictures
and designs tofocusattention andconveyinformation,
but too manyor tooelaborate ormerelydecorative
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Avoidcommon textformat errors
grammaticalerrors
spelling errors
exaggeratedindentions
unequalspacing
excessiveunderlinin
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Reference: Technology for Teaching
by Priscilla Norton and Debra
Sprague
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Publication No. Strength Flaw
12
3
45
6
78
9
10