Design presentation INT

ProgramIntroduction

Gestalt principles

Forms & symbolisms

Exercise 1

Exercise 2

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LiteratureLidwell, William et al: Universal Principles of Design.p. 44-45 + 96-97 + 132-133 + 196-197 + 226-227

Park, Ji Young: Visual Communication in Digital Design. p. 70-73

Dabner, David et al.: Graphic design school. p. 38-39

Lynda.com Photoshop CC Essential Training, with Julieanne Kost (Chapter. 8, 11, 20)

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What are you going to learn?Photoshop (basic tools)

“Design theory” - gestalt principles, methods for idea genera-tion and conceptdevelopment

Work methodical: Wireframes, Mockups, 3-ring-target

Grid, Typography, colors, image formats Jpg, Gif, Png etc.

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Modern creative agencies

Monte CarloZulu comedy gallaBrian Mørk show

MobilePayOutlandishCarlsberg

GoogleDieselB&O

Red BullModströmBetter place

“boring stuff”

No style is “boring” be creative

“My interest is only coding..”…. Companies are looking for creative developers ... Therefore, it is super important to understand in terms of design”

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The principle of proximity (nærhed)

The principle of closure (lukkethed)

The principle of similarity (lighed)

The principle of figure/ground (figur/grund)

1) Eyes contribute information to the brain

2) By processing and then make sense

3) Good design = An understanding of the process

4) The relationships between visual elements works like the way we think about them

EXCERCISE 1

Find a website, where you can use more than one gestalt principles

BREAK...

FORMS

Cirkel - Symbolism

Warm

Eternal whole

infinity

Square - Symbolism

Stability

Honesty

Order

(Closure)

Triangle - Symbolism

Purpose

Direction

Action

Progression

Warning

EXERCISE 2

Tutorial 1: Basic shapes, swatches and layers

EXERCISE 3

Tutorial 2: Icons and images formats

QUESTIONS?