Design pp 1

Design Thinking, Tim BrownWhen looking at his results Kaiser found that his hospital ran twice as efficiently with his new design in effect

Design, Business and innovation

Daniel Katz

Design Thinking, Tim BrownNurses found their jobs easier then ever, after just 45 minutes of work one nurse felt she was an hour ahead of schedule


Daniel Katz

Design Thinking, Tim Brown

Not only were the nurses happier with their jobs, Patients were having much better experiences.

Design, Business and innovation Daniel Katz

Design Thinking, Critical Question 1

Do all patients really appreciate technology being used to store their clinical information?Population Health Strategies Marry Technology with Personal Interactionhttp://www.hhnmag.com/articles/6575-population-health-strategies-marry-technology-with-personal-interaction


Design Thinking, Critical Question 2

What is lost when using technology to document patients medical information?Population Health Strategies Marry Technology with Personal Interactionhttp://www.hhnmag.com/articles/6575-population-health-strategies-marry-technology-with-personal-interaction


Going Deeper, Seeing Further

“Nonlinear Interpretations”

observing small inconveniences of humans can lead to a huge impact in business



“Extremes”

Ethnographic research must include all types of humansEven the most extreme minorities must be studied



“Collaborations with consumers and customers”

Feed back from customers can help designers figure out how to improve their product or service



“Multiple layers of subjectivity”

Although everyone is different it is a researchers job to find the “overlapping layers of many peoples realities”



“Analogous cases”

Situations that differ but have similar characteristics Studying these cases could inspire new innovative ideas


Ethnographic Research, Students Distracted in Class

• Classmate to my left on his cell phone• Back row of class• Student uses phone or laptop all of class



• Classmate in front of me watching YouTube• Fail videos (people getting hurt)• Friend to the student’s left also distracted• Student uses laptop all of class



• Girl in front of me to my right• Shopping for shoes• Either uses phone or computer in class



• Classmate to my right• Playing fantasy football• Another classmate on his phone• Back row of class



• Teacher lecturing • Students distracted by computers• Not many students looking at the teacher


“Interviewing Humans”

Its important to remember the people you interviewed want to be liked. They want to show off their intelligence.



Introduction - Ice breakers and introduce your self



Body - ask open ended questions that can't be answered with a simple yes or no



Conclusions - once all questions have been asked say so. Also ask if the person has anymore they would like to say about the topic.



Tips for conducting an interviewBreathActively listenKeep an ear out for vague answersDon't talk about yourselfKeep a checklist to document data


Interview Planning

https://docs.google.com/document/d/1VHHxvLw3DM4gOz98h-opQv57op2DXrbqVvlLRVIkfp0/edit#


Edited Interview

https://drive.google.com/open?id=0B14VQK0CpOTAQUpmOTNXUWwzdVk


Daniel Katz

Interview Findings

• Class size is a cause for distraction• Student not interested in course materials • Teacher hard to follow• Student expresses his distractions as “zone outs”https://drive.google.com/file/d/0B14VQK0CpOTAUDJJWnc3UkRVTnM/view?usp=sharing


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Peer to Peer Documentation

• Student siting next to me taking pictures• Noticed the same things • Same girl shopping again


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• Student siting next to me taking pictures• surrounded by distracted students• Also found students on phone


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• Student siting next to me taking pictures• surrounded by distracted students• Also found students playing games


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• Student siting next to me taking pictures• Also found students distracting each other


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• Student siting next to me taking pictures• Also noticed the teacher lecturing • No one seems interested


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Desk Research, Business Sites

“Taiwan police take aim at Pokemon gamers driven to distraction”

There is an unexpressed need to keep drivers from being distracted

http://www.reuters.com/article/us-nintendo-pokemon-taiwan-idUSKCN10M0TY


Daniel Katz


“Trump apologizes for lewd comments but calls footage a distraction”

Trump has a desire to stop saying ludicrous things and creating distractionshttp://www.reuters.com/article/us-usa-election-trump-idUSKCN12806I


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“Self-Driving Cars Will Be the Best Thing to Happen to Motorcycles”

There is a need to make the road safer for motorcycles be eliminating distracted drivers.http://www.bloomberg.com/news/articles/2016-10-11/self-driving-cars-will-be-the-best-thing-to-happen-to-motorcycles


Daniel Katz


“For $100, Should You Turn Your Mechanical Watch Into a Smartwatch?”

The smartwatch creates a desire to resist distraction from different notificationshttp://www.bloomberg.com/news/articles/2016-10-13/chronos-review-should-you-turn-your-old-watch-into-a-smartwatch


Daniel Katz


“NFL's Video Ban Won't Slow Its Ratings Tailspin”

There is a need to keep football fans interested even though there are distractions like the presidential debate and the MLB playoffs

https://www.bloomberg.com/view/articles/2016-10-12/nfl-s-video-ban-won-t-slow-its-ratings-tailspin


Daniel Katz