Design Portfolio

Lauren Hackney

Design Portfolio

Table of Contents

Contents

Artist Statement

Revolution Book Series

Awareness Day

Autism Speaks

PRIME

Photography

1

2

3

5

9

11

15

Artist Statement

I don’t see myself as an artist. I am a graphic designer. As Steven Heller stated, “All graphic design serves a client.” Whether the client is a business, a person, or a community at large, design is there to assist the client in achieving their goal. While design should be aesthetically pleasing, I believe it is only successful when the client can benefit from it. Design is an answer and I am a facilitator and resource for that graphic solution.

Les Miserables by Victor Hugo, A Tale of Two Cities by Charles Dickens, and The Scarlet Pimpernel by Baroness Orczy are three nineteenth century novels set during the French Revolution. The covers are designed to look as if they have been damaged in a way that is significant to each story’s plot.

Les Miserables has been shot through the cover to allude to the death of the many characters in battle.

Water is a motif in A Tale of Two Cities; therefore, the book is water damaged.

Emphasis is put on the aristocracy’smass execution by guillotine in The Scarlet Pimpernel, and so the cover has been cut through the middle.

The color scheme used is reminiscent of the French flag. When the books are placed together on a shelf, they replicate the flag.

Revolution Book Series

Les Miserables by Victor Hugo

A Tale of Two Cities by Charles Dickens The Scarlet Pimpernel by Baroness Orczy

National Children’s Mental Health Awareness Day (Awareness Day) is a day for everyone to promote positive youth development, resilience, recovery, and the transformation of mental health services delivery for children and youth with serious mental health needs and their families.

Awareness Day raises awareness of effective programs for children’s mental health needs; demonstrates how children’s mental health initiatives promote positive youth development, recovery, and resilience; and shows how children with mental health needs thrive in their communities.

On Thursday, May 6, 2010, Awareness Day marked its fifth anniversary, as well as a first-time focus on the topic of early childhood.

Communities across the country observed the day with events, youth demonstrations, and social networking campaigns to raise awareness about the importance of mental health and increase understanding of the mental health needs of children and their families.

National Children’s Mental Health Awareness Day

Posters advertising Awareness Day

Awareness Day event letterhead

Awareness Day products: water bottle, t-shirt, and tote bag

At Autism Speaks, the goal is to change the future for all who struggle with autism spectrum disorders.

Autism Speaks is dedicated to funding global biomedical research into the causes, prevention, treatments, and cure for autism; to raising public awareness about autism and its effects on individuals, families, and society; and to bringing hope to all who deal with the hardships of this disorder.

It is committed to raising the funds necessary to support these goals.

Autism Speaks aims to bring the autism community together as one strong voice to urge the government and private sector to listen to its concerns and take action to address this urgent global health crisis. It is their firm belief that by working together we will find the missing pieces of the puzzle.

Autism Speaks

Posters for autismspeaks.com

PRIME OUTFITTERS is targeted toward the Generation Y 20-somethings.

These young professionals are looking for a fine blend of trendy yet sophisticated classic pieces that can go from day to evening in a variety of social and business settings.

The PRIME lifestyle is both trendy and sophisticated with a touch of class.

The marketing aspect of PRIME OUTFITTERS lends itself to being considered a lifestyle, not necessarily an actual brand.

This type of “product” is exactly what the target market is looking for.

PRIME OUTFITTERS

[ ]PRI EPRIME OUTFITTERS store display

PRIME OUTFITTERS logo

PRIME OUTFITTERS letterhead

PRIME OUTFITTERS web home page and two subsidiary pages

Photography