Design Portfolio

f ivethreedesignsDESIGN & ILLUSTRATION PORTFOLIO 2 0 1 2

CURRENT CLIENTS

GUIDELINES ADVERTISING: Currently on an on-call contract with Guidelines. When their workload increases they call me in to help out in-house. Designs work consists of Logos, advertising, signage, collateral, eblasts and anything else their client may need. I am required to pick up from any point in the design process that they are in and keep the design style consistent or help with new concepts and design ideas. My ability to adapt to their needs quickly is very important to them and they’re happy to have me on board with them as needed. [ www.guidelinesad.com ]

HOME LIFE REAL ESTATE: Working with the team at head office revamp and update the brands that fall under the Home Life company, such as Red Carpet Classic and Red Carpet Luxury. Currently working on updating logos, developing a style that they can use across all their collateral. Designing all Signage, Business Cards, Letterhead, Advertising and more. [ www.homelife.com ]

THE REMINTON GROUP: Working with Retail Division for Downtown Markham to create infographics, hoarding, advertisements and magazine layouts. Also design ads and eblast for their other residential developments. [ www.theremingtongrounpinc.com ]

SANDYLION STICKERS & TRENDS INTERNATIONAL: This was a 6 month, in house, contract with Sandylion Stickers Scrapbooking Department. Sandylion was a previous client and when it was bought out by Trends, I was the only artist/designer hired to help make the transition smoother. Helped them understand the Scrapbooking design world while providing consistently loved designs. The role included designing many different skus using many different substrates to create original designs for their Generic lines. From full collections to single pieces, I was asked to design anything from paper to stickers, to layered chip board and stamps, to albums and rub-on transfers. Work includes illustrations, layouts and patterns used to create papers designs, stickers, ribbon, brads, packaging and other items as well as cleaver sayings and quotes to be used throughout my designs. Now that the contract is up, I will continue to work with them on a client to designer basis. [ www.sandylion.com ] [ www.trendsinternational.com ]

BLACKJET : Worked in-house on several contracts for this full-service brand consulting and advertising agency. My contribution spanned from brochure designs, (for a local development company) to logo concepts, signage, ad designs, while also providing creative in put. I’ve never worked in a more positive and inspiring environment.[ www.blackjet.ca ]

PORT STYLE : Created illustrations, characters, scenes and patterns to be used on all types of housewares (from teapots and mugs to aprons and cookie jars). A number of designs were purchased by Second Cup, Shoppers Drug Mart and Home Hardware to be sold exclusively. [ www.portstyle.com ]

SANDYLION STICKER DESIGNS: Worked with Scrapbooking department to develop and design a number of collections that are sold across the world. Work includes illustrations, layouts and patterns used to create papers designs, stickers, ribbon, brads, packaging and other items. I was promoted to Head Designer for a new license agreement between Sandylion and a Design Firm from France called Rouge De Garance. Client became full time contract when purchased by Trends International. [ www.sandylion.com ]

KELLY PANACCI INC : A long term relationship with Mrs. Panacci has allowed me to work on a number of designs and illustrations used throughout her collections as a part of her license agreement with Sandylion. We also work closely inspiring, motivating and challenging ourselves to grow as designers. [ www.kellypanacci.com ]

NATURE CLEAN: Worked with the marketing team at Nature Clean to design information booklets, sell sheets, advertising, signage and to update labels to conform with their current brand of environmentally clean and non-toxic household products. [ www.naturecleanliving.com ]

OTHER CLIENTS INCLUDE:

Second Cup, the Mezzanine Group, WATT International, Lola Stein Institute, Forest Hill Bikram Yoga, Being Healthy Kids, Strolf, Aroura Dental, Lifemax/Mila, Pantages Hotel & the Cosmopolitan Hotel, Vista Windows & Doors, Simply Windows & Doors, Bulk Marketing, fightmytickets.ca, Bogueart Entertainment, Faren Group, WMC, Dr. K9 Dog treats, Scandinavian Skinn, Lou Lou & You, Space Sense, Eye Q Designs, Creative Display Works and Rogers Ontario Out Of Doors Magazine.

IN-HOUSEPLEASE MUM : GRAPHIC DESIGNER : nov 03 - july 06Responsible for concepts, themes, original character development, word play and designs for a national children's clothing line. Designs were used on clothing as screens, appliques, embroideries, labels, patches, fabric patterns, accessory & plush toy designs for both girls and boys, ranging from newborn to 12 years old. Worked with Illustrator to digitally recreate my own original illustrations.[ www.pleasemum.com ]

OXYGEN WOMEN’S FITNESS MAGAZINE : GRAPHIC DESIGNER : mar 02 - aug 03Worked with a small team of graphic designers, writers, editors and photographers. Concentrated largely on layouts, advertisements, covers and banner ads for the web. Also, provided the opportunity to work with fellow designers to redesign the look and layout of the entire magazine. Reworked layout, headers, fonts, style and page information. Changes made continue to be used in the magazine today. Used Quark for layouts and Illustrator for illustrations.[ www.oxygenmag.com ]

SANDYLION STICKER DESIGNS : CO-OP STUDENT/JR DESIGNER : mar 97 - aug 00Started in high school as a co-op student doing mock-ups and random jobs. Hands on learning about the print and design process of stickers. Provided the opportunity to learn the ins and outs of this industry. This is where my passion for drawing developed into a love for design work. I worked my way from the mock up table to designing signage and display items for trade shows, simple stickers, flashes and extravaganza boxes until I left for college. Sandylion later became one of my clients. Learned to use Illustrator independently and with guidance from the designers in the Art department.[ www.sandylion.com ]

ENTREPRENEURIALSTUDIO FIVE THREE : PERSONALIZED PAPER GOODS : nov 2009 - presentMy recent entrepreneurial on-line creation where uniquely designed paper goods are sold. Products focus on children’s characters and feminine soft, modern illustrations geared towards women’s stationery needs.[www.studiofivethree.com]

EDUCATIONGEORGE BROWN COLLEGE : GRAPHIC DESIGN DIPLOMA : sept 98 - june 01Successfully graduated from a three year specialized Graphic Design program focused on teaching design thinking, culture and business. Applied the latest technologies in each class and for each assignment, for a career in design.Awarded Top 10 Design Portfolio Portfolio Displayed at the Design Exchange TorontoChair of the Social Committee

F I V E T H R E E R E S U M E

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REDCARPET REAL ESTATELOGO DEVELOPMENT, SIGNAGE & COLLATERAL DESIGNSone of 5 designs to be o�ered to RedCarpet Franchisees

REDCARPET REAL ESTATEPOSTCARD MAILERS

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OXYGEN WOMEN’S FITNESS MAGAZINELAYOUT & ILLUSTRATION

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DOWNTOWN MARKHAM for THE REMINGTON GROUPINFOGRAPHIC & ADVERTISING DESIGN

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Welcome to an exclusive community where timeless elegance meets country charm. Located amidst the rolling hills of Nobleton, King Country Estates is a distinctive community of majestic homes, landscaped boulevards and quaint parkettes. Explore our spectacular Model Homes and discover why hundreds of discerning home buyers are captivated by our magni�cent designs, classic architecture and exquisite features.

Come home to an exclusive Nobleton address.

PRESENTATIONCENTRE HOURS:

Mon to Thurs :1pm - 8pm Sat & Sun:

11am - 6pm

905-558-0098kingcountry.ca

An Exclusive Community,Rich in Heritage and Tradition

GRANDOPENINGIN NOBLETON

DESIGNERDECORATED6

MODEL HOMES

MAGNIFICENT DETACHED HOMES ON 50' TO 80' LOTSfrom the $700’s to over 1 million from 3,000 to 6,000 sq. ft.

THORNHILL VALLEY for REMINGTON HOMESADVERTISING DESIGN

ASPER RIDGE for GUIDELINES ADVERTISINGADVERTISING DESIGN

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SANDYLION for TRENDSCONCEPT, DESIGN & ILLUSTRATIONFOR SCRAPBOOKING LINE

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FLAGSHIP for THE MEZZANINE GROUPCOMPANY 3 FLAP BROCHURE LAYOUT

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CLEARWAY CONSTRUCTIONfor BLACKJET ADVERTISINGCOMPANY BROCHURE LAYOUT

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SECONDCUPFLYER & BUSINESS CARDS

www.secondcup.com

BERGE HADJIKEZIAN

[email protected] CELL. 416.738.7707

FRANCHISE PARTNER

SECOND CUP 95979330 BATHURST ST. UNIT 4VAUGHAN, ON L6A 4N9TEL: 905.832.7171

9330 BATHURST ST. UNIT 4VAUGHAN

RUTHERFORD MARKETPLACECOME VISIT US AT

BATH

URS

T ST

HWY 7

RUTHERFORD RD

MAJOR MACKENZIE DR

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SECONDCUP

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KAREN P. | F [email protected] | 6 4 7. 4 0 0 . 514 4

F I V E T H R E E DESIGNS .COM