Design Portfolio 2012

1 Brittany Davis

I’m Brittany – B.Davis to some – and I am a creative junkie. I am a Winston-Salem native, Krispy Kreme addict and sneaker collector. I am a proud alumna of North Carolina State University’s College of Design where I received my Bachelor in Industrial Design and a Minor in Graphic Design. Right after graduating I started working at the University of North Carolina at Charlotte in the Student Affairs Division as a Marketing Assistant and Graphic Designer. My main duties are developing design materials for the departments under the Student Union and Activities; manage creative projects as well as keeping the interns in line. After my day job, I transform into a freelance designer for {BE} Creative Design Direction, a boutique design studio with fellow NC State Alum Eugene (E) Wright. When I am not designing, clicking or drawing I volunteer as a Girl Scouts troop leader and work to defend my title as “Michael Jackson Experience” 5-Star champion.

I love what I do and have had the opportunity to meet some amazing and creative people, even some of the people who influence my work. I love learning about how people create and listening to how they find inspiration, but more than that I love sharing knowledge and experiences.

I hope you enjoying taking a peek at my creative journey thus far. Thanks!

HelloThere!

Hometown: Winston-Salem, NC

Current: Charlotte, NC

When not designing: reading about design, thinking about design, or playing Michael Jackson Experience.

Dreams: Become a Creative Director,

teach Design on a university level.

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Fallout Brewing Co.

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PintLabs.comMain logo and sub-brands for beer-based apps.BreweryDB and BreweryMap Available on iTunes.

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Material Culture Posters | GD Studio

For this project we had to create a series of posters to promote an exhibit of our assigned object. My object was the Shoe. For the poster I decided to highlight the 100th Anniversary of Converse’s classic Chuck Taylors with and exhibit called “100 Years of Sole”

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Material Culture Experience Book | GD StudioThe book was the final for my Graphic Design studio and part of our Material Culture project. For the book we described our experience with the object through a narrative.

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Brittany Davis | GD 201 | Fall 2008

Form, Function, Fashion

1890s

1940s

1930s

1970s

1980s

2000s

SNEAKERSFunction

1908Marquis M. Converse establishes Converse shoe company, revolutionizing the game of basketball.

1917Keds are the first mass marketed athletic shoes. These shoes are later called sneakers because the soles are quiet and make no noise on any surface.

Converse releases the world's first performance basketball shoe, the Converse All Star.

1920Adi Dassler, founder of Adidas, begins producing handmade training shoes in his mother's washroom without electricity

1923The All Star gives way to the Chuck Taylor All Star

1924Adi and Rudolph Dassler, register their business as Gebr der Dassler Schuhfabrik in Herzogenaurach, Germany.

1935Converse releases the Jack Purcell with its telltale “Smile” on the front. They became a staple of early Hollywood and the bad boy crowd

1893 English runner Joseph Foster customized a pair of running shoes for himself by adding spikes to the sole.

1948Puma Schuhfabrik Rudolf Dassler is founded and the world is introduced to the PUMA Atom, PUMA's first football shoe worn by members of the West German football team.

1962Phil Knight, a business major at the University of Oregon, and his coach, Bill Bowerman, partner to provide a low cost, high tech athletic shoe under the name Blue Ribbon Sports (BRS)

1968BRS begins marketing new designs and technology and changes their name to Nike. Nike is named after the Greek Goddess of Victory.

1969Quarterback Joe Namath, wearing PUMA shoes, leads the New York Jets to victory in SuperBowl III.

1954 The German Nation Team won the Football (Soccer) World Cup for the first time, wearing Adidas shoes with revolutionary screw-in studs.

1960 Adidas is once again the dominating brand at the Olympic Games in Rome. Wilma Rudolph, who suffered from polio as a child, won three gold medals.

The first Adidas track suits with the Three Stripes were produced.

1966the K-Swiss classic was introduced as the first all-leather tennis shoes using shock-absorbing insoles.

1971Nike’s Swoosh design logo was created by Portland State University graphic design student Carolyn Davidson for $35.

1973Steve Prefontaine, runner and an American record-holder, becomes the first major athlete to wear Nike running shoes.

1974Nike releases the Waffle Trainer, with Bill Bowerman's famous waffle outsole.

1979Nike creates the first Nike Air sole units, resulting in the revolutionary Nike Air cushioning. Nike also releases their first running shoe with the patented Nike Air technology, the Nike Tailwind.

1972 The adidas "Trefoil Logo" is introduced

1970 Pele wins a third World Cup title, wearing the Puma King.

1976 Dr. J endorsed Converse, putting his stamp on Converse's Pro Leather shoe. This shoe later became known as "The Dr. J."

1976 Adidas was worn by 83% of athletes at the Montreal Olympic Games. They won 75 gold medals, 86 silver, and 88 bronze.

1981Blue Ribbon Sports and Nike merge to form Nike, Inc.

1982Nike releases the first of a long line of shoes, the Air Force One. It has been released in a low, mid, and high-top versions. The Air Force 1 has survived over two decades with little change to its basic design and continues to remain a legacy and a fashion statement.

1985Chicago Bulls basketball rookie, Michael Jordan, endorses a line of Nike shoes and apparel. Nike releases the first Air Jordan.

1987The first Nike Air Max shoes are released, giving athletes their first real introduction to the Nike Air cushioning. Nike also releases the first Air Cross Trainer, a shoe cushioned enough for aerobics and court sports.

1986 Nike revenues surpass $1 billion for the first time.

1988 Nike introduces its "Just Do It" slogan.

Reebok introduced the Reebok Freestyle athletic shoe

1985 Converse's biomechanics investment paid off when the lab delivered the industry's first high-tech midsole cushioning systems.

1991Puma introduces its high-tech PUMA disc system sport shoe.

1996PUMA introduces the first foam-free midsole with PUMA CELL technology.

1990 Nike opens the first Niketown store in downtown Portland, OR

1994 Nike signs a long-term partnership with the Brazilian national football (soccer) team, launching a company-wide effort to become the world's leading football brand.

1996 Nike signs Eldrick "Tiger" Woods soon after the young golfing phenomenon gives up his amateur status.

1996 Nike causes controversy with advertising campaign at the Summer Olympics in Atlanta which features the slogan, "You Don't Win Silver — You Lose Gold."

1997Reebok introduced its DMX technology shoe

2001Nike introduces the Nike Shox, the most advanced support technology creating a new revolution in shoe design

2003Nike acquires long-time shoe manufacturer, Converse, Inc.

2003Converse re-issues authentic presentations of classic athletic performance shoes such as the Chuck Taylor All Star and the Jack Purcell. These editions are now popular with fans of nostalgic fashion and those wanting to return to the purity of past sports eras.

2004Reebok releases several editions of their popular G-Unit from their Sound and Rhythm line; a never before seen partnership of music and footwear.

2005Jordan Brand celebrates its 20th anniversary and the Jordan XX was released. German based Adidas acquires rival company Reebok in an effort to compete with top-ranked brand, Nike.

2006Jordan brand to release the Jordan XXI, the 21st edition of the now legendary Air Jordan line.

2002 Rap Star Nelly releases a chart topping song about Air Force Ones.

Nike makes a successful bid to buy bankrupt rival Converse Shoes for $305 million.

2002Reebok launched Rbk, a collection of street-inspired footwear and apparel hook-ups designed for the youth

Form

Fashion

Brittany Davis | GD 201 | Fall 2008

Form, Function, Fashion

1890s

1940s

1930s

1970s

1980s

2000s

SNEAKERSFunction

1908Marquis M. Converse establishes Converse shoe company, revolutionizing the game of basketball.

1917Keds are the first mass marketed athletic shoes. These shoes are later called sneakers because the soles are quiet and make no noise on any surface.

Converse releases the world's first performance basketball shoe, the Converse All Star.

1920Adi Dassler, founder of Adidas, begins producing handmade training shoes in his mother's washroom without electricity

1923The All Star gives way to the Chuck Taylor All Star

1924Adi and Rudolph Dassler, register their business as Gebr der Dassler Schuhfabrik in Herzogenaurach, Germany.

1935Converse releases the Jack Purcell with its telltale “Smile” on the front. They became a staple of early Hollywood and the bad boy crowd

1893 English runner Joseph Foster customized a pair of running shoes for himself by adding spikes to the sole.

1948Puma Schuhfabrik Rudolf Dassler is founded and the world is introduced to the PUMA Atom, PUMA's first football shoe worn by members of the West German football team.

1962Phil Knight, a business major at the University of Oregon, and his coach, Bill Bowerman, partner to provide a low cost, high tech athletic shoe under the name Blue Ribbon Sports (BRS)

1968BRS begins marketing new designs and technology and changes their name to Nike. Nike is named after the Greek Goddess of Victory.

1969Quarterback Joe Namath, wearing PUMA shoes, leads the New York Jets to victory in SuperBowl III.

1954 The German Nation Team won the Football (Soccer) World Cup for the first time, wearing Adidas shoes with revolutionary screw-in studs.

1960 Adidas is once again the dominating brand at the Olympic Games in Rome. Wilma Rudolph, who suffered from polio as a child, won three gold medals.

The first Adidas track suits with the Three Stripes were produced.

1966the K-Swiss classic was introduced as the first all-leather tennis shoes using shock-absorbing insoles.

1971Nike’s Swoosh design logo was created by Portland State University graphic design student Carolyn Davidson for $35.

1973Steve Prefontaine, runner and an American record-holder, becomes the first major athlete to wear Nike running shoes.

1974Nike releases the Waffle Trainer, with Bill Bowerman's famous waffle outsole.

1979Nike creates the first Nike Air sole units, resulting in the revolutionary Nike Air cushioning. Nike also releases their first running shoe with the patented Nike Air technology, the Nike Tailwind.

1972 The adidas "Trefoil Logo" is introduced

1970 Pele wins a third World Cup title, wearing the Puma King.

1976 Dr. J endorsed Converse, putting his stamp on Converse's Pro Leather shoe. This shoe later became known as "The Dr. J."

1976 Adidas was worn by 83% of athletes at the Montreal Olympic Games. They won 75 gold medals, 86 silver, and 88 bronze.

1981Blue Ribbon Sports and Nike merge to form Nike, Inc.

1982Nike releases the first of a long line of shoes, the Air Force One. It has been released in a low, mid, and high-top versions. The Air Force 1 has survived over two decades with little change to its basic design and continues to remain a legacy and a fashion statement.

1985Chicago Bulls basketball rookie, Michael Jordan, endorses a line of Nike shoes and apparel. Nike releases the first Air Jordan.

1987The first Nike Air Max shoes are released, giving athletes their first real introduction to the Nike Air cushioning. Nike also releases the first Air Cross Trainer, a shoe cushioned enough for aerobics and court sports.

1986 Nike revenues surpass $1 billion for the first time.

1988 Nike introduces its "Just Do It" slogan.

Reebok introduced the Reebok Freestyle athletic shoe

1985 Converse's biomechanics investment paid off when the lab delivered the industry's first high-tech midsole cushioning systems.

1991Puma introduces its high-tech PUMA disc system sport shoe.

1996PUMA introduces the first foam-free midsole with PUMA CELL technology.

1990 Nike opens the first Niketown store in downtown Portland, OR

1994 Nike signs a long-term partnership with the Brazilian national football (soccer) team, launching a company-wide effort to become the world's leading football brand.

1996 Nike signs Eldrick "Tiger" Woods soon after the young golfing phenomenon gives up his amateur status.

1996 Nike causes controversy with advertising campaign at the Summer Olympics in Atlanta which features the slogan, "You Don't Win Silver — You Lose Gold."

1997Reebok introduced its DMX technology shoe

2001Nike introduces the Nike Shox, the most advanced support technology creating a new revolution in shoe design

2003Nike acquires long-time shoe manufacturer, Converse, Inc.

2003Converse re-issues authentic presentations of classic athletic performance shoes such as the Chuck Taylor All Star and the Jack Purcell. These editions are now popular with fans of nostalgic fashion and those wanting to return to the purity of past sports eras.

2004Reebok releases several editions of their popular G-Unit from their Sound and Rhythm line; a never before seen partnership of music and footwear.

2005Jordan Brand celebrates its 20th anniversary and the Jordan XX was released. German based Adidas acquires rival company Reebok in an effort to compete with top-ranked brand, Nike.

2006Jordan brand to release the Jordan XXI, the 21st edition of the now legendary Air Jordan line.

2002 Rap Star Nelly releases a chart topping song about Air Force Ones.

Nike makes a successful bid to buy bankrupt rival Converse Shoes for $305 million.

2002Reebok launched Rbk, a collection of street-inspired footwear and apparel hook-ups designed for the youth

Form

Fashion

Material Culture Timeline | GD StudioThe purpose of this project was to document the history of an assigned object. My object was a shoe, and I decided to focus on the sneakers transition from Form, to Function, to Fashion.

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Website layout | Web Design Course

This project served as my introduction to Web Design. For the class we designed our sites starting with wire frames then moved into Adobe Fireworks to refine the design and Dreamweaver to build it. The design changed significantly transitioning into Dreamweaver but gave me the opportunity to work with HTML, CSS and some Javascript. The final can be view here.

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AriZona Tea Can Design Competition | Submission

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Brantley Gilbert Concert Campaign | UNC Charlotte

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UNC Charlotte Homecoming 2012

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Apex, NC PeakFest Posters

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2011Black History Calendars & Display | UNC Charlotte

UNC Charlotte’s Multicultural Resource Center and the Vice Chancellor’s Office of Student Affairs schedules a number of events

during Black History Month. Each year I design a calendar and digital displays to distribute on campus.

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MLK Celebration Posters | UNC Charlotte

Posters and signage to for UNC Charlotte’s campus wide MLK celebration

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Various T-shirt Projects

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Week of Welcome | NC State

Banner and brochure calendar detailing all the events to welcome NCSU students during the first week of school.

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Various Posters | UNC Charlotte Student Activities

A few of my favorite posters for UNC Charlotte events.

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Various Logos

Charlotte

20 12OCT 30 NOV 04

ASELOSED

BailBonds

www.behance.net/bcdavis • @becre8tive704

Brittany Davis • Age: 23 • Zip: [email protected]

BoxUMBA

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Wright/Gharpure Wedding

I had the esteemed pleasure to design the wedding materials for my college friends. It was a multicultural wedding, merging Southern African American and East Indian culture. The wedding was featured on the site Wedding Nouveau

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Invitations and Announcements

Just a few invitations for family and friends. With these projects I was really able to push myself to create original vector art

instead of using stock graphics.

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Awareness Campaign | Know Your History This was a self-driven project that started as a Facebook profile image for Black History Month. The first image received such a great responses I continued to make 1 for each day, plus a few extra. It grew into a blog, screen printed shirts and prints.