Design Portfolio 2012

IDPortfolioSam Felts

919.619.9406

[email protected]

121 Hasbrouck Dr.

Apex, NC 27523

Sam Felts

How do materials influence design?

EXPANDING LOUNGE CHAIR

What is Perennial Wood?

Minimal Water Absorption

Dimensional Stability

Sustainability

Perennial Wood was developed by Eastman Chemical Company as an alternative to pressure treated wood. Using Trulast Technology, Eastman modified southern pine by permanently opening and expanding its cell structure. This modification allows Perennial Wood to resist warping due to moisture and temperature and even helps prevent it from rotting over time.

Through a collaboration between the design studio at Appalachian State and Eastman Chemical, we were able to explore the properties of Perennial Wood and use our research to develop outdoor furniture prototypes. This offered us a unique experience to participate in one of Eastman’s first consumer product launches, participate in a social media campaign, and attend industry trade shows.

Product Exploration: Outdoor Furniture

12 Weeks

The FinishersResearch Partners: Daniel Culpepper, Jordan Barger, Josh Russel

Stains and CoatingsOnce we received our design brief from Eastman, we immediately split into research groups so that we could explore the different properties of the wood. Our group set up a study using standard Perennial Wood and bleached Perennial Wood. This featured a test group and a control group. Each stain was applied to a sectioned board. Following that, each coating was applied to a specific section on each board. The boards were left under UV lamps in a closed environment for 1 month.

As a result, we were able to examine and analyze the interactions between the wood, wood bleach, stains, and individual coatings over time in a very controlled environment.

3 Concepts for Eastman

EXPANDING LOUNGE CHAIR

Dimensional Stability = slots and grooves.

Final Prototype

EXPANDING LOUNGE CHAIR

Eastman sponsored the Appalachian Design Studio’s booth at Highpoint Furniture Market. Out of the 23 completed projects, Eastman chose 12 pieces to represent the collaboration at Highpoint.

Saturday starts with the tailgate.

SAK SAKS

Project Brief

Market Research

Product Development

Packaging & Branding

Marketing Strategy

Started in the Fall of 2012, this project was based around the idea of designing a product for another product. They all had to develop a marketing and branding strategy. Each student was required to manufacture and produce 20 units for sale at the end of the semester.

Target Market: Students and Young Adults

Areas of Focus:

6 Weeks

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Owner’s Age

Years Owned

10-20

<1

Buy

20-30

1

Make

30-40

2

40-50

3

Age Make or Buy Repair / Replace CustomizedYears Used

46

42

24

51

22

19

20

31

41

27

20

23

Make

Make

Make

Make

Buy

Buy

Make

Buy

Make

Buy

Buy

Buy

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Repair

Repair

Repair

Repair

Replace

Replace

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3

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Product study conducted during an Appalachian State University tailgate on 09/15/12. Participants were surveyed about their cornhole bags.

The survey was conducted on a partly cloudy day at peak tailgating time in the Raley tailgating lot. This lot is primarily students, however some adults were surveyed as well. The greek life and Yosef Club tailgates were not included in this survey. Professional sports fans were also not included in this survey.

Cornhole Product Study

After analyzing different tailgating product opportunites, I decided to move forward with the cornhole slip covers. This decision was based on my manufacturing limits and the potential customization factor.

Concept Development

In order to beat out the competition, the product must hit local markets very quickly and at the lowest reasonable price. Using team logos in-creases the value of the product, and would be most effectivee as an impulse buy.

Mark

eting

SAK SAKS

Three Saks are stored inside the exposed Sak.

Sak Sak packaging is made of laser cut bending plywood and inspired by the boards used in the game of cornhole.

Financial Breakdown: Material Costs

Licensing Costs

Packaging Costs

Labor Costs

Start Up Costs

Cost to Produce 4 Saks: <$6.00

Wholesale Price: $7.50

Retail Price: $15.00

Online Price: $10.00

Heavy Duty Thread

Durable Duck Cloth

Water Resistant

A sak for your saks.Sak Saks use a durable, water resistant fabric to prevent cornhole owners to continuously buy or repair their cornhole bags. Get your favorite team and tailgate in style.

Rain doesn’t care how many games are left.

PORTADRY

Moisture FabricClothing / Towels

Sweat

Precipitation

Hygiene

Small, poorly ventilated area

Storageie. travel bag

Mold and Bacteria

Health Problems

Target Market: Students & Athletes

What do they need to dry?ShirtsShorts

SocksGloves

HatsTowels

PantsShoes

Other products only address some of these needs.

Problem Identification

Project BriefThis project began in the fall of 2011 as my first studio project. The project was centered around “Back to School” product applications.

8 Weeks

How can you take advantage of the product’s environment to enhance it’s use?

The hanging dryer is designed to effectively dry a variety of garnments. It’s hanging position helps students maintain their limited floor space while still meeting their drying needs.

PORTADRY

Final form of Junior Studio.

Independent Refinement - Spring 2012The new design is aimed more at portability and functionality. More thought was applied to the internal components as well as the portability and functionality of the dryer. Satisfied with the functioning elements, I will continue to re-visit the form of the design in the future to appeal more to student athletes. The project will be revised again in a Design for Manufacturing class.

Shoes. Socks. Gloves. Hats. Towels. Shirts. Shorts. Pants.Stow & Go

Air Vents

Switch

Heating Element

Fan

Motor

What are we really breathing?

MISUTO AIR PURIFIER

You breathe 35 lbs of air each day.

90% of your time = indoors.

Take a deep breath...

Asthma = 18 billion dollars a year.

The Misuto Air Purifier was designed to meet the needs of the rising costs of asthma and other respiratory problems. People spend a significant time indoors, where the air is becoming increasingly contaminated. This poses a serious health risk to weakening respiratory systems.

This project was originally designed for a housewares design competition in the fall of 2011. There was emphasis placed on keeping mechanical components and their housing in mind. Also, the product was required to “stand-alone”; it could not be an installation.

Some Insight

How can we create clean air in a safe and sustainable way?

10 Weeks

How does outdoor air stay clean?

The Water Cycle

MISUTO AIR PURIFIER

Enter Dirty AirMix with Water VaporCondense into WaterSeperate Clean Air from WaterRecycle Water

Inspired by the water cycle, the Misuto Air Purifier brings sustainability to indoor air quality. Simply refill the purifier with water every other day for crisper, cleaner air. As a result, Misuto owners think clearer and are able to work more efficiently.

Clean Air. Clean Home. Clean Life.

42

”

12”

MISUTO AIR PURIFIER

Woodworking. Thermoforming. Electrical Components.Product Model

Clean Air. Clean Home. Clean Life.

Can we work more efficiently?

PRO DUO

Uses for Dual Monitors: Basic Multi-tasking Web Browsing Gaming Photo Editing Video Editing Web Design

How can we increase user productivity and efficiency on the computer while reducing stress?

Mac Tribook Concept

3 Screens (Total 21”)

Two Screens Unfold

Cannot use as standard laptop

Concept

Lenovo W701

2 Screens (17” & 10.6”)

Second Screen Slides Out

Entry Level - $2900

gScreen SpaceBook

Dual 17” Screens

Two Screens Slide Apart

Entry Level - $1900

3d Modeling Graphic Design Engineering Architectural Drafting Accounting

Independent Project

2 Weeks

Screen Real EstatePortabilityEase of UseMultiple ViewersExtended LifeMultimedia

What tools allow users to work faster?

Does screen size matter?

PRO DUO

The ProDuo easily turns from compact laptop into a full workstation by sliding out the second screen. The keyboard and touchpad eject from the laptop to allow the user workstation usage. The touchpad uses a flexible hinge to convert into a usable mouse.

Touchpad = Mouse

Ejectable Keyboard

Rotate & Swivel ScreenSet up your workstation.

How healthy were you?

TORQUE

Type II diabetes has been known as primarily an adult disease for the past 30 years. As obesity spreads throughout America, the number of reported cases has also increased. More importantly, that “adult” disease has now begun to affect obese children, shortening their lives by 8 to 12 years.

Obesity is one of the leading causes of cardiovascular disease and Americans spend nearly 190 million dollars annually due to obesity. This is proving to be just as much of an economic problem for Americans as it is a health problem.

Obesity in America

Children Gain Fat CellsWhen children gain weight, they develop more fat cells. When adults gain weight, their fat cells just get larger. By preventing children from developing an excessive amount of fat cells, we can help prevent adult obesity as well. 17%

33%

obese

obese

Causes of Obesity:Excessive Caloric IntakePoor NutritionSedentary Lifestyle

A collaboration with Derek Elliott8 Weeks

Sedentary Lifestyle

Ages 3+

The average gamer has been playing for 12 years.

96.7%

56.2%

51.0%

% of Homes

93% are present at the purchase of games

64% believe games are a positive influence

48% of parents play games with their kids

83% of parents place limits on game playing

Parental Statistics

In a world where kids become more and more digitally connected every year, it becomes a challenge to get them away from the screens and onto the field. The average child spends 6 hours a day looking at a screen, whether it be watching the TV, surfing the web, or playing games on a tablet.

As these children grow and develop into adults, it becomes increasingly harder to break these sedentary habits. Nearly 80% of adults hold sedentary jobs and as a result are more tired when they get home.

Gaming affects both children and adults. Over 50% of adults now own smart phones and play mobile games. The average age of the console gamer is 34.

Changing the idea of gaming is one small step towards changing the sedentary lifestyle.

Causes of Obesity:

TORQUE

How can we make kids healthier?

Gaming Fitness TrackerGoal: Provide an incentive for kids to exercise.

Perform physical activity to earn points.

Turn points into exclusive gaming content.

Target Market: Kids, Parents, and Young Adults

Zamzee$29.95PedometerAccelerometer---------Water ResistantFairly Accurate Tangible RewardsCustom Character

Product NameRetail CostPedometerAccelerometerHeart Rate MonitorAltimeterGPSWater ResistanceAccuracyIncentivesIncentives

Striiv$99.99PedometerAccelerometer---------Water ResistantModeratly Accurate Charity DonationsCurrency in 1 App

Nike Fuel Band$149.99PedometerAccelerometer---------Water ResistantModeratly Accurate Social Competition

Fitbit$29.95 - $99.95PedometerAccelerometer---------Water ResistantModeratly Accurate Achievement System

Garmin Forerunner$449.99PedometerAccelerometerHeart Rate MonitorAltimeterGPSWater ProofVery Accurate Social Competition

mPointsAn online app that allows users who meet their nutritional goals to earn rewards over time.

NFL Play 60A community involvement campaign in which nfl players travel to schools to encourage fitness.

mPointsUrban runners travel between phonebooths and type in codes to “claim” their territory.

Healthcare Incentive Programs Other Programs:

Comparative Products

These systems are typically offered through corporations. They are aimed at preventing health issues by rewarding users for things such as getting regular check ups and quitting smoking.

System Overview

Under 18 Users:35 Million Users - Mobile Apps46.6 Million Users - Game Consoles

TORQUE

Tracker$$$

Advertisem

ent ($$$)

Joules

Virtual Content

Market S

hare ($$$)Over 18 Users:117.8 Million Users - Mobile Apps139.9 Million Users - Game Consoles

Total Estimated Market SIze240 Million Users

Cost per 1000 Impressions$0.50 = eCPM30 Million = est. views per day on 1 ad$15,000 = Revenue per day on 1 ad

$5,475,000 per year on 1 ad8 ads per year = 43,800,000

VIRTUAL GAMES

USER

TORQUE

Cost to Produce 1 Unit: $18.00

Advertisment Strategy

$9.00 Material Cost$3.00 Licensing Cost$6.00 Labor Cost

Since our income comes from advertising revenue, this presents an initial start up cost problem. We plan to take a loan and build up and large product launch so that we can hit the advertising revenue immediately. Our goal is to eventually generate enough revenue through advertising so that we can subsidize the cost of the tracker to the customer. We’re trying to improve lives, not make a profit.

30 million units in 5 years.

User Sequence of Use

Plug In

Purchase

Register

Download

Get Active

Redeem

Upload

Order online and have it shipped to your house.

Plug in to your computer or gaming console with internet access.

Register your device online and set up your personal account.

Download challenges and your daily goals.

Get outside and go play. As you play harder, you earn more joules.

Upload your joules to your account and track your activities.

Spend your joules on exclusive content or bank them for later.

126

120BPM

14509STEPS

Rotate left to cycle through challenges.

Press toggle to start the timed challenge!

Home Screen

Progress on your current challenge.

Current Joules

Battery Life

Rotate right to cycle through your biometrics

TORQUE

Brand DevelopmentHow can we describe energy expenditure?

Points = Joules

Joule (jewel) = the Measure of Energy

Program = Torque

Joules per Radian = the Measure of Torque

Torque = Force in a Rotational Motion

Rotational Motion = Wheel

Wheel = Designed to Move

= 1 Joule

Coming Soon... PROJECT IN PROGRESS

We are currently integrating the brand concept into the design of the tracker. The CADD model and website are currently under development. Several key features of the tracker will include USB connectivity, rotational toggle switches, and an adjustable wristband.

To further establish our brand, we will explore color options for the tracker as well.