Design Nation Slides

Designer Makers 37%

Jewellers 21%

FashionDesigner

8%

Artist8%

Architects 4%

Communication Design 15%

Other 7%

SoleTrader

LtdCompany

Partnership No Answer

60%

50%

40%

30%

20%

10%

0

How many days a week is spentearning an income outside yourcreative business?

What hourly rate do you use in yourcostings?

Hourly Rates for different micro-business income bands

0

20

40

60

80

100

120

140

160

180

200

Min hourly rate Max hourly rate

Hou

rly R

ate

(£

)

less than £10k income

more than £50k income

Ok, we’ve got the incomebit sorted … trouble is therainy day fund doesn’thave as much in it as itshould … will someoneplease take the maskoff and tell me where it’s leaking?

Profit

too much rent?

too much travel?

Indirect cost 30%

Direct cost 46%

Profit 24%

Expenditure on materials & production costs

0

20

40

60

80

100

120

140

160

Min spend on materials/production Average Max spend on materials/production

% o

f in

com

e s

pen

t on

th

is a

rea

less than £10k income

more than £50k income

Expenditure on indirect costs

0

50

100

150

200

250

Min spend on indirect costs Average Max spend on indirect costs

% o

f in

com

e s

pen

t on

th

is a

rea

less than £10k income

more than £50k income