Born in 2006, DM , a pool of creative genius & technological brilliance has given birth to clever marketing campaigns, websites, banners, e mailers, high end web applications etc. The company has witnessed immense growth and has attracted prestigious names from various industries like Insurance, FMCG, Entertainment, Banking, IT, Sports, Advertising, Aviation etc . within a short span of time since its inception,.
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Design Mechanics an interactive creative and marketing agency
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Transcript
Born in 2006, DM , a pool of creative genius & technological brilliance has given birth to clever marketing campaigns, websites, banners, e mailers, high end web applications etc.
The company has witnessed immense growth and has attracted prestigious names from various industries like Insurance, FMCG, Entertainment, Banking, IT, Sports, Advertising, Aviation etc . within a short span of time since its inception,.
Anyone can punch in a few lines of code and put together some pretty pictures. But it takes more than a pretty face to build a great online brand. It takes insight, tech smarts, creativity, gut feel, and most of all, a sound footing in the online world. At DM, we have access to a comprehensive skill set that includes advertising, marketing, brand building, design, application development and so much more. Simply put, we can take your brand to the next level without straining your nerves or your budget.
Philosophy
Team DM is a bunch of workaholics that goes crazy to the extremes to deliver the best. The reasoned craziness, guided by the goal to achieve the best, gives us the boost to create wonders for our clients. Our pool of skills has jokers polished from IIT, NID, College of Art etc.
Karo ya karvao….The Work should be done!
The Team
Design• Corporate identity• Website designing• Web banners• Direct mailers• Flash presentations• Creative writing
Development• Web Applications• Desktop Applications• E Commerce• Server Management• SEO, SEM
Paisa fenk tamasha dekh…At your service!
Services
Baal ki Khaal…Lets get into the details of our work!
In the following slides, we will navigate you through certain case studies and pieces of our work, clearly illustrating the depth of detailing & thinking that we put into it and get desired outcome.
Work / Case studies
Corporate Identity
:: About Cinemaya Media Group CinéMaya Media Group is a leading provider of high quality international South Asian media, entertainment, and marketing services. Established in 2000 as a vertically-integrated company, CinéMaya Media Group has since grown into a mini-conglomerate in the ethnic media landscape through its robust businesses within Media, Entertainment and Marketing.
:: BriefCinemaya Media Inc. rebranded as Cinemaya Media Group after its merger with Caltas Fitness and needed a new identity.-that of a young, dynamic, international ,integrated company.
Corporate Identity : Cinemaya Media Group
Old IdentityNew Identity
Corporate Identity
• Strong visual form• Although the symbol has all the four suits , it still supported the name ‘three’ .• The club which was a part of existing identity remains prominent here as well.•Symbol directly associated with the type of business
• Poor readability• No strong symbolic form -the use of club was not prominent , lower recall value.
Brief :• A visual symbol (preferably 3 dimensional) and a logotype which works well when used individually as well as combined depending on the area of application• Emphasis on the “number 3” teenpatti (three card poker)
Corporate Identity : TeenPatti.com
New Identity Old Identity
Corporate Identity
Thought Process:
A: Using the club as a symbol as an extension of the existing logo
Comments:The club symbol carries forward the existing identity to some extentStrong visual form but too simplistic to have a recall value of its own
B: Using three suits to support the name Teenpatti (three cards)
Comments:Lacking strong visual symbolUse of only 3 suits may give a wrong impression that teenpatti is played using cards having three suits only
Lacking single visual symbolUse of only 3 suits may give a wrong impression that teenpatti is played using cards having three suits only
Use of only 3 suits may give a wrong impression that teenpatti is played using cards having three suits only
Videos of programs on Roman empire ,that were to be aired on the channelwere uploaded and mergedin the website to give theviewers a glimpse of the royal series.
A static webpage would not have rendered that effect.
Promos of the series were also included on the website to generate viewer’s interest.
A contest section was also included on the websiteTo create and sustain viewer’s interest and encourage him to visit the site again.
Brief: To create 2 characters of an Elephant and Ant and impart the attitude of an ad agency to the website
Outcome:The entire look has been taken from an ad agency office, use of yellow stickies,white board, characterization, concept animation of various sections
Website : Max New York Life Insurance Protection MeterBrief:To convert a usual form based protection meter intoan interesting marketing tool.
ConceptA Frog Character “Hoshiyar Singh “was created. His family compriseshim, his wife & two children. He is an intelligent frog since he has planned, saved and invested enough for unexpected rainy days that may come in life. In the website, he Communicates to the visitor about the importance of planning financial protectionand encourages him to undertake the protection meter and plan accordingly.
Website design
E-mailers
E-Mailers : BBC WORLD
E-mailers
E-Mailers : Discovery Channel
E-mailers
E-Mailers : Max New York Life Insurance
MNYL aimed at promoting their smart business planamongst their employees.
We proposed a contest guided by their baseline “Ab Koi Samjhauta Nahi”.
3 teaser mailers were sent in Phase I and the contest was Revealed in phase II
E-mailers
E-mailers
Banners
Average industry Click through :0.8%
Campaign Click through achieved :6%
To engage the user onthe rollover, animatedhuman figures were created that follow the cursor.
This unique concept helpedus achieve the desiredresult.
Banners
Banners : Idea Cellular
Average industry Click through :0.5%
Campaign Click through achieved :2%
Perfect example of how simple graphics were used to communicatewith TG.