Main Conference: 4 – 5 December 2018 Pre-Conference Workshops: 3 December 2018 Post-Conference Workshops: 6 December 2018 Venue: Grand Copthorne Waterfront Singapore Design Thinking for Innovation, Growth and Competitive Advantage Design-led strategies and solutions for achieving sustainable competitive advantage MEET YOUR DESIGN LEADERS Leverage on design thinking to achieve greater consumer satisfaction and competitive edge Overcome obstacles to create a sustainable and scalable human focused corporate culture Real Life case studies of design thinking from public, banking, healthcare and consumer goods sectors Create the perfect blend of human centricity and technology to meet your overall objectives Identify the emerging trends in Design Thinking and its implementation across different industries PLUS 4 Featured Workshops! Design Driven Change Management: Executing a Human Centric Culture Transformation Monday 3 December 2018 A Measuring the Return of Investment for Design Thinking Monday 3 December 2018 B Gamifying Design Thinking for Business Transformation: Cooperativeness & Competitiveness in a Simulated Situation Thursday 6 December 2018 C Redesigning Customer Experience through Design Thinking Thursday 6 December 2018 D Register before 2 Nov 2018 and save $300 off Registration Researched and Developed by: Prasanth Thomas Vice President, Innovation Platforms, Digital and Technology Sembcorp Industries Hyunju Lee Senior Vice President & Head of Link Design Centre NTUC link Mark Shmulevich COO, Taiger; Councillor and Co-Chair of Open Innovation Advisory Committee SGTech Hemanth Subramanya Vice President & Head of Business Excellence Operations SGX Miggy dela Cruz Director of Customer Experience Design Globe Telecom Saju John P Director, Evolve-Center for Design Thinking and Innovation UBS TOPIC HIGHLIGHTS T: +65 6722 9388 E: [email protected]W: www.designthinking-asia.com #DESIGNTHINKINGASIA
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Main Conference: 4 – 5 December 2018 Pre-Conference Workshops: 3 December 2018 Post-Conference Workshops: 6 December 2018 Venue: Grand Copthorne Waterfront Singapore
Design Thinking for Innovation, Growth and Competitive Advantage
Design-led strategies and solutions for achieving sustainable competitive advantage
MEET YOUR DESIGN LEADERSLeverage on design thinking to achieve greater consumer satisfaction and competitive edge
Overcome obstacles to create a sustainable and scalable human focused corporate culture
Real Life case studies of design thinking from public, banking, healthcare and consumer goods sectors
Create the perfect blend of human centricity and technology to meet your overall objectives
Identify the emerging trends in Design Thinking and its implementation across different industries
PLUS 4 Featured Workshops!
Design Driven Change Management: Executing a Human Centric Culture Transformation
Monday3 December 2018A
Measuring the Return of Investment for Design Thinking
Monday3 December 2018B
Gamifying Design Thinking for Business Transformation: Cooperativeness & Competitiveness in a Simulated Situation
Thursday6 December 2018C
Redesigning Customer Experience through Design Thinking
Thursday6 December 2018D
Register before 2 Nov 2018
and save $300 off Registration
Researched and Developed by:
Prasanth Thomas Vice President, Innovation Platforms, Digital and Technology Sembcorp Industries
Hyunju LeeSenior Vice President & Head of Link Design Centre NTUC link
Mark ShmulevichCOO, Taiger; Councillor and Co-Chair of Open Innovation Advisory CommitteeSGTech
Hemanth SubramanyaVice President & Head of Business Excellence Operations SGX
Miggy dela CruzDirector of Customer Experience Design Globe Telecom
Saju John PDirector, Evolve-Center for Design Thinking and Innovation UBS
Design thinking as an approach is constantly evolving in response to technological disruption, changing consumer behaviours and market conditions; prompting companies to seek out new strategies and solution to stay ahead of the game. Today, design-driven solutions are being used extensively across multiple sectors to facilitate customer acquisition and brand loyalty as well as, drive corporate efficiency and streamline internal processes with technology.
IQPC’s Design Thinking Asia Summit will gather the top minds of the industry on a single platform to discuss the opportunities and challenges surrounding design thinking and how it can be successfully implemented to further innovation and competitive advantage.
In light of this, key themes for this year include
• Executing a Human Centric Culture Transformation• Measuring the Return of Investment for Design Thinking• Accelerating Innovation and Profitability in a Design-Led Environment• Challenges and Opportunities for Incorporating Human-Centricity in
Large Businesses• Addressing the Obstacles around Implementing Design-Led Solutions
for Consumers
Meet the industry’s leading design thinkers and learn from the best. I look forward to welcoming you in December!
Best Regards,
Aliza MohsinConference DirectorDesign Thinking Asia 2018
From • Banking and Finance• Healthcare• Public Service• Consumer Goods and Services• Technology• Telecommunications
Driven by digital disruption, market fluctuations and shifting consumer behavior, companies are actively looking for technologies and solutions to facilitate their design-driven strategies. The conference has been carefully designed to offer the best opportunities for collaboration and information sharing through a series of interactive formats, project showcases and cases studies.
HIGH LEVEL NETWORKING
Focused networking with senior executives and decision makers
REAL LIFE CASE STUDIES
Learn from your target audience about their challenges and investment plans
Strategically position your products and solution as a market leader
SPEAKING OPPORTUNITIES
Showcase your expertise through keynote address, panel discussions and roundtables
To find out more about the outstanding sponsorship and exhibition opportunities, contact us now at +65 6722 9388 or email [email protected] to discuss how we can tailor our sponsorship packages to suit your business objectives.
Achieving Culture Transformation through Design ThinkingParticipants of this workshop will:• Learn how design thinking is key to influence
organisational culture• Gain insight into employee’s thoughts,
feelings and behaviours to enhance work relationships
• Experience how to design your communication plan using design thinking tools
• Obtain practical tools to spark collaboration, increase retention and create a sense of belonging at work
• Leave the workshop with a clear call to action
Karen SmitsOrganisational Culture & Change Management, Practical Thinking Group
Dr. Karen Smits is an international expert in Organisational Culture. Karen currently works as a Business Culture Consultant. Her work revolves around relationships and processes within and between organisations.
Gamifying Design Thinking for Business Transformation: Cooperativeness & Competitiveness in a Simulated SituationGames have the ability to test scenarios, train capabilities and identify out-of-the-box thinkers. This potential for transformation can be harnessed by an organisation that is astute enough to employ it appropriately.
In this workshop participants will learn to face challenges that may normally sit outside of one’s domain of expertise, as well as see how different practitioners from other areas approach similar problems. The workshop will also look at how games and interactive tools can be used to implement design and innovation.
Bassam JabryPartner and Managing Director,Chemistry
Bassam has been leading the team at Chemistry since 2002. He is passionate about bringing together both critical and creative thinking using design as a strategic tool. Over the last 20 years he has had the privilege to work with various brands across Asia.
Redesigning Customer Experience through Design ThinkingCompanies of all sizes understand the importance of optimising customer experience to survive and grow in today’s competitive market and the value of incorporating design thinking ‘mindset’ which suggests that every thing that a business does must place the customer first. This workshop will highlight strategies to use design thinking, agile marketing and technology to improve customer experience
• Integrating design thinking into your customer acquisition plan
• Empathise and ideate to identify the changing consumer behaviors
• The need for continues testing and evaluating existing delivery channels
• Role of technology and innovation in the implementation of design-led solutions
Pravin JainDesign Head,Advent Electronics International
Measuring the Return of Investment for Design ThinkingOne of the main considerations for companies seeking to implement design driven solutions and management culture into their organisations is the calculating accuracy and validity of the results. Before companies can design a framework, it is important to assess the multiple perspectives to measure the impact of design thinking. This workshop will evaluate the key measurements of ROI for design-led projects.• Setting realistic timelines and benchmarks
for success• Linking ROI to business drivers• Going beyond cost savings to show broader
benefits• Adopting metrics that work for your team• Industry best practices and case studies
1440 Prioritising the Employee Experience: Re-evaluating Your Human Resource Strategy with Design Thinking • Empowering employees to become more
decisive, collaborative and efficient • Can a design-led human resource management
lead to greater motivation, training and employee retention?
• Start small: Prototyping and iterating solutions in small ways, early and throughout the process
• Attracting, hiring and managing creative talent
Joseph Louis Tan Assistant Vice President & Employee Journey
Design Coach DBS Bank
1520 AFTERNOON TEA
1600 Challenges and Opportunities for Incorporating Human-Centricity in Large Businesses
Attendees will have the opportunity to participate in 2 roundtable sessions of their choice. Led by table hosts on each topic, there will be a 5 minutes wrap-up session at the end of group discussions.
Topic 1: People Vs. Process • Creative outcomes through a design-led
workplace culture • Overcoming departmental barriers to encourage participation • It starts from the top: How to adopt a change
driven mind-set and what kind of management support is required?
Nitin Pande Customer Experience & Journey lead DBS Bank
Topic 2: Technology Implementation • Future-proofing your business through design-led technologies • Striking the right balance between technology,
human-centricity and organisation vision • Cost consideration for choosing the right
technology for your business: What works best?
Tim Wieringa Transformational Change Manager, Knowledge
Topic 3: Measuring Outcome • Ensuring transparency in quantifying results • What about the immeasurable benefits of design thinking? • Realistic timeframes for assessing the short