design in the digital economy - the billion rand feature

Nevo Hadas&innovation@nevoda

Where is the tip?

Restaurant industry = R20 Billion (dti)Total Tipping est @ 10% = R 2 BillionTipping at coffee shops = R1 Billion

Will restaurant owners prefer apps that maximize tipping?

Digital economy disruptors look at the whole ecosystem putting users at the centre

UBER is not a taxi company…It’s a taxi hailing company

UBER understood a key consumer insight. You want to know when the cab is going to arrive..

.. There are many easy ways to hail a cab

… but no ways to manage the wait..

We need new tools for new economic models…

…Customer insight driven strategies & imperfect information

Kodak invented digital cameras. Didn’t pursue to protect film market

Try and estimate impact and probability

Research – “love the problem” Almost solution

How do you engage with consultants or internally when you don’t know what you don’t know?

value proposition canvas

Step 3 – Re-Marketing:Step 2 – Customer segmentation:

Step 1 – Data collection:

CRM/RFM Segmentation Overview:

How do we build CRM in a low income segment?

Digital economy is dumbing it down to store level culture… making it invisble

Netflix business model

Why netflix wont win in Africa

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Global Revenue of Music Industry ($Bn)

Total Digital

This is the digital economy

Questions?Thank you

@[email protected]