Design for Retail SFO Design Week 2017
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Design for RetailSFO Design Week 2017
a smart, strategic, design firm that shapes future experiences
46°02'09.3"N 8°55'29.6"E
Question
Which is the impact of a design process on a big European company?
Unhate 2011 — Adv campaign
How to remain relevant?
The challenge
Design a website to prepare a digital future
Design pillars
Talking by images to unveil the stories behind the product and inspire
Design pillars
How to drive the customer into an honest relationship with brand’s values? Let’s try product first.
Design pillars
A new way to communicate value merging product and editorial content.
Design effect
What has been the impact of the design process on the company? A deserved premise.
Rethink the process to unlock a digital future.
Design effect
Stimulation of the business functions.
Design effect
Creating effective processes to produce only premium quality imagery.
Design effect
Draw a road to omnichannel.
A world where people lives experiences over their expectation.
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