Design for Networks

NETWORKS

DESIGNFOR

USE THE INTERNET FTW

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

HI.My name is Mike Arauz, but you can call me @mikearauz.

This is where I work:

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

#DESIGNFORNETWORKS

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

Clay Shirky, author of Here Comes Everybody

...we are living in the middle of a remarkable increase in our ability to share, to cooperate with one another, and to take collective action, all outside the framework of traditional institutions.”

”

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

WE WILL BE JUDGED BY OUR ABILITY TO ENGAGE AND EMPOWER A NETWORK

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

THINGS USED TO BE SIMPLE

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

THINGS GOTDIGITAL

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

Yochai Benkler, author of The Wealth of Networks

The increasingly widespread practice of people coming together for effective purposes changes our sense of who the other is.”

”

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

IMAGINE A WORLD FULL OF PEOPLE WHO HAVE GROWN UP TAKING GOOGLE, LINUX, AND WIKIPEDIA FOR GRANTED

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

WHAT THE INTERNETIS GOOD FOR:

AWARENESS

PERSUASION

SHARING

COOPERATION

COLLECTIVE ACTION

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

SENDING LOLCATS TO YOUR FRIENDS HAS NEVER BEEN EASIER.

SHARING

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

PASS ALONG IS MADE OF

PEEEOOPLE!!!

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

ADAPTED FROM RESEARCH BY HENRY JENKINS AND THE CONVERGENCE CULTURE CONSORTIUM AT MIT

WHY WE SHARE

STRENGTHENMY

BOND

GIVE MESTATUS

DEFINE OURCOLLECTIVE

IDENTITY

PROBLEMS = NOT RELATING TO WOMEN = RELATING TO WOMEN

JAY Z

TIGER WOODS

LINK: MIKEARAUZ.COM/2009/12/WHAT-MAKES-CONTENT-SPREADABLE

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

ALMOST 30,000 VIEWS ON BUZZFEED WITHIN THE FIRST 48 HOURS

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

SPORTS

CELEBRITY

HIP HOP

DATA

GRAPHICDESIGN

GEEKS, DORKS,

AND NERDS

JAY Z

TIGER WOODS

INFOGRAPHICS

MAP OF INTEREST

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

WE WILL SHARE WHETHER YOU LIKE IT OR NOT

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

WE’VE WATCHED OVER 1 MILLION CAT VIDEOS TO HELP YOU FIND THE BEST ONES.

COOPERATION

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

JANE MCGONIGAL, GAME DESIGNER, SPEAKING AT THE NEW YORKER CONFERENCE, 2008

WHY WE PLAY

ACCOMPLISH SATISFYING WORK

GET GOOD AT SOMETHING

SPEND TIME WITH PEOPLE I LIKE

BE PART OF SOMETHING BIGGER

FOSTERING SUSTAINED ENGAGEMENT

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

$

♥

MAKE / WIN MONEY

OPPORTUNITY TO WIN WORK

HONE MY SKILLS

ADDICTED TO PARTICIPATING

BE PART OF A COMMUNITY

ADAPTED FROM “MOVING THE CROWD AT THREADLESS”BY DAREN C. BRABHAM

CROWD MOTIVATIONS

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

21

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

FARMVILLE WORKERS OF THE WORLD,UNITE AND RISE UP!

COLLECTIVEACTION

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

COLLECTIVE ACTION:Getting a group of people to work together towards a shared goal.

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

DON’T EXPECT THIS TO BE EASY

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

UNDERSTANDING ALIGNMENT+

A FOUNDATIONFOR ENGAGING A COMMUNITY

VISION

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

VALUES

BEHAVIORS

NETWORKCOMMUNITY

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

MIT’s Center for Collective Intelligence has collected and analyzed 250 examples of web-enabled collective intelligence.

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

WHAT

HOW

WHYWHO

THE ELEMENTS OF ORGANIZING GROUP ACTION

GOAL CREATE DECIDE

PARTICIPANTS CROWD HIERARCHY

THE COLLECTIVE INTELLIGENCE GENOME

TOOLS/METHODS (CREATE)

COLLECTIONCONTEST

COLLABORATION

(GROUP DECISION)VOTING

AVERAGINGCONSENSUSPREDICTION

MARKET

(INDIVIDUAL DECISION)MARKET

SOCIAL NETWORK

MOTIVATIONS MONEYGLORY

EXPERTISESOCIAL

SATISFYING WORKBE PART OF

SOMETHING BIGGERPERSONAL PASSION

ADAPTED FROM “THE COLLECTIVE INTELLIGENCE GENOME”, BY THOMAS W. MALONE, ROBERT LAUBACHER AND CHRYSANTHOS DELLAROCAS, MIT SLOAN MANAGEMENT REVIEW, SPRING 2010

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

COLLECTIVE ACTIONBY DESIGN

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

CLIF BAR2 MILE

CHALLENGE

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

PEOPLE DOING THE2 MILE CHALLENGE

AN AGGREGATE COUNT OF MILES RIDDEN INSTEAD OF DRIVEN

I GET CREDIT FOR RIDING INSTEAD

OF DRIVING

TWITTER, FACEBOOK, DAILY MILE, 2MC PLATFORM

PEOPLE WHO LOVE RIDING BIKES

A WORLD WHERE WERIDE INSTEAD OF DRIVE

IT’S BETTER FOR ME AND SOCIETY TO

RIDE MY BIKE

RECORDING MY RIDING,UPDATING MY STATUS

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

IF YOU ONLY REMEMBER 3 THINGS...

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

ALL EXPERIENCES NOW TAKE PLACE IN THE CONTEXT OF A NETWORK OF CONNECTED PEOPLE

1

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

UNDERSTAND THE VALUES, BEHAVIORS, AND SHARED VISION OF THE PEOPLE YOU WANT TO CONNECT WITH

2

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

LOOK FOR WAYS TO SHARE, COOPERATE, AND ORGANIZE COLLECTIVE ACTION

3

THANK YOU. Say hi on Twitter: @mikearauz

Read more: mikearauz.com

Blog: mikearauz.wordpress.com