Design For Europe

Design for Europe—

Who we are—

Steve Harding

Alexa Torlo

Birmingham City University

Andy Hartwell

Substrakt Ltd

The economic situation—

• The nature of the production of goods

in supply chains to meet global challenges

• The design of products and services

globally and how Intellectual Property needs

to be re-assessed to include open innovation

• The rise of the internet in consumer choice

• A return to local tradition and heritage

as a distinctive feature of goods

Manifesto of the 21st Triennale, Milan 2015

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To accelerate design-driven innovation by raising awareness of how design increases efficiency in public services and drives business growth across Europe.

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Design for EuropeVision—

We are building a growing community using design to bring together the latest success stories of design innovation policy and practices.

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We are sharing and showcasing these stories and practical tools through our website (designforeurope.eu) and a series of events across Europe to increase the awareness and uptake of design.

How—

2010: Political commitment at European level

2011: European Design Innovation Initiative

2012: Role of European Design Leadership Board

2013: Action-Plan for Design-Driven Innovation

2014: European Design Innovation Platform (Design for Europe)

How did we get here—

Who are we—

Consortium lead

Birmingham City University—

Cross Innovation – new approaches to brokering innovation.

“By the term Cross Innovation we understand a process by which the creative industries collaborate with other sectors to generate new thinking”

City policies supporting interconnected thinking

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CCI Sector

DesignMobile and Social Media

Games, Multimedia and Web

Archi-tecture

Performing and Visual Arts

Audio-Visual

Music Open Data

Growth Sector

Environment and Energy 6 6 3 5 2     1

Healthcare (Life Sciences and Medical) 5 5 5 3 1 1 1 1

Manufacturing 6 3 2 1 1 2 1  

Retail and Leisure 2 4 2 1 3 1 2  

Financial Services 4 4 3 2   1    

Society and Social Environment 2 5 1 1 3      

Education 1 4 4   1     1

Tourism 2 1 4 1 2 1 1  

Heritage 2 1 3 3 1     1

ICT 1 1 3 1 2 1 1  

Heatmap – Which sectors are currently working together?

Birmingham City University—

Transferring practice – working with Amsterdam Economic Board, Berlin Senate Dept, Lisbon City Council, Media Lab Prado

New approaches linking the creative industries with the growth sector to help new networks to form

•Fab Labs •Challenge events •Hacks

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Birmingham City University—

•City based university focussed on open innovation with core group of academics – arts, design, computer science, architecture, health, engineering and music

•Developing programmes of work for this multidisciplinary approach Interactivos, Maker Monday, brokerage for digital health care and tourisum .

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Substrakt—

•Digital media studio (Birmingham & London)•Founded in 2006, currently 9 people•User-centered design •Education, Health, Cultural & Tourism

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Golden Square—

• Jewellery Quarter• History & Heritage• Public square• Digital resource• Touch screen, web

& mobile• Revenue generation

Policy Journey—

Danish Design Ladder

Stage 1 No DesignStage 2 Design as stylingStage 3 Design as a ProcessStage 4 Design as Strategy

The tools we’re buildingwill help—

Businesses—Develop great products, services and brands

Public Sector—Improve the experience and effectiveness of public services

Policymakers—Shape policy to create the conditions for design-driven innovation

Policy case study

Design BulldozerA design support programme to boost the global competitiveness of Estonian businesses

Background—Estonia was the first country in Europe with a dedicated national design policy, and the first project to result from the National Action Plan was Design Bulldozer.

How design helped—Companies were led through a structured programme to help them understand how design could be incorporated into their innovation processes.

Outcome—10 companies were supported by 10 design managers through 20 months design support.

Business case study

FilisiaWorking with users to design products to support people with disabilities

Background—People with special needs often benefit from active musical engagement, but traditional musical instruments can be difficult for them to handle.

How design helped—Filisia’s team collaborated with rehabilitation centres, therapists and people with musculoskeletal and cognitive challenges to develop a range of concept solutions.

Outcome—A new assistive technology product that has won 2 major awards for social innovation.

Public sector case study

Whittington Hospital PharmacyCreating a better service for patients and staff

Background—The Whittington Hospital is one of the UK’s busiest hospitals providing care for more than 500,000 people. They knew their pharmacy service had room for improvement.

How design helped—By putting frontline staff and cross departmental colleagues at the heart of creating a solution. Patients, staff, doctors and senior management co-designed and tested new ideas for the pharmacy space.

Outcome—Received positive response, reduced queues and waiting times, boosting staff morale.

Reached over 22,000 people in our first year and to date

32 events in 25 cities—Newsletter1,600 subscribers—Facebook8,000—Twitter 600—LinkedIn 300—

Our community—

User focus approach—

Participate by using the site—share knowledge, contribute to discussions, translate case studies

Help build the knowledge base— suggest case studies and resources, host an event in your region

Join the community— sign up to the mailing list, take part in the user survey

EU Programmes to supportDesign driven Innovation

Horizon 2020Erasmus +ESIFCreative EuropeURBACT/Interreg

Visit designforeurope.eu