Design Essentials for MailChimp

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Dawn Osolinski 18 Aug 2015

Permission to try something new, permission to fail, permission to embarrass yourself,

permission to have crazy ideas.

Give yourself and your team permission to be creative.

Ben Chestnut, MailChimp CEO

Email is Not Dead

7 INSIGHTFUL EMAIL MARKETING STATISTICS

Over 50% of respondents say they read most of their emails. HubSpot, 2015

65% prefer emails that contain mostly images vs. 35% who prefer mostly text. HubSpot, 2015

Email content and design (79%), campaign management (74%), and contact management (74% percent) rank as the three most critical aspects of an email. Salesforce, 2015

43% of businesses have email teams of 2-3 people. Salesforce, 2015

Smaller emails, which tend to be more targeted, have the highest open and click rates. Informz, 2014

91% of consumers use email at least once a day. Capterra, 2014.

Over 70% of mobile purchasing decisions are influenced by promotional emails. ExpressPigeon, 2014

Design to Inspire

TIPS TRICKS ON DESIGNING FOR EMAIL

Keep the Message Clear

Think clean, simple and focused. Design

should enhance your message, not draw the

reader’s eye away from it.

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TIPS TRICKS ON DESIGNING FOR EMAIL

Optimise Images

Controlling the image dimensions helps to ensure that your template maintains structure,

essential when creating a grid based layout.

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TIPS TRICKS ON DESIGNING FOR EMAIL

Control Alt

Adding user friendly alt names helps your

reader to ‘read’ images when graphics are

blocked by default in their email client. This

fills in the blanks and builds trust.

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TIPS TRICKS ON DESIGNING FOR EMAIL

Image isn’t Everything

Plain text really comes in handy for text based

email clients. Besides doing wonders for user

experience, having a plain text alternative will

help to minimise spam triggers.

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TIPS TRICKS ON DESIGNING FOR EMAIL

Inspire your Readers

Whether you want to increase online sales,

traffic or enquiries, adding a call to action to

your campaign is crucial for engaging your

audience and increasing conversions.

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TIPS TRICKS ON DESIGNING FOR EMAIL

Accept Limitations

Email design is powerful, but it’s not without

limits. What looks great in Gmail may look

awful in Outlook. Test, test, and test some

more to perfect your design.

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TIPS TRICKS ON DESIGNING FOR EMAIL

Only use Images when you Need to

Ideally, the only images you need to use are

photographs and logos. Everything else can

be based on HTML, including buttons,

headings and dividers.

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TIPS TRICKS ON DESIGNING FOR EMAIL

Have a Plan B

Using custom fonts will make your template

stand out, but let’s not forget email clients

that are a little behind in technology. Always

specify system fonts as a secondary type.

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TIPS TRICKS ON DESIGNING FOR EMAIL

The White Stuff

Don’t be afraid of whitespace. Leave plenty of

room between elements (headlines, images

and other elements) to create focus, engage

readers and produce great design.

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TIPS TRICKS ON DESIGNING FOR EMAIL

Be Inspired

There’s a ton of beautiful emails on the web.

Browse though the collection, save them and

let them guide you.

Really Good Emails MailChimp Inspiration Email Gallery

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Keep it Simple to get the message across

S&H

Thinking Outside the Box

ACE HOTEL

DESIGNMODO

Taking Minimal to New Heights

ACE HOTELeCommerce Curation

SOUTHTREE

Brightly Does It

ACE HOTELeCommerce Curation

Solid Footer Design

SPROUT SOCIAL

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