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At Design Edge
we believe that the right approach in utilizing creativity, innovation and design can bring in success in one’s business.
A strong New Product Development process is central in executing and implementing the right ideas and concepts evolved in the process.
Flexibility is the key winning factor which makes us the right partner under the ever changing circumstances.
Our Approach
User Market Technology
Design
Our Process
Phase 1 IDEA to CONCEPT
Phase 2 CONCEPT to PROTOTYPE
Phase3 PROTOTYPE to LAUNCH
Research & Ideate
Design & Detail
Develop & Build
At Design Edge we come up with new and interesting ideas and concepts that makes us dream nicely about our future. From simple items to complicated ones, we design new products that fascinate the end user and are meant to help companies develop more effective products in the complex marketplace.
We provide a holistic solution from idea stage to technically complex manufacturing details. We have a strong design and development process to successfully launch products in time.
Industrial Design
Concept Design
Product Design
Styling
Color & graphics
Ergonomics
New features
Industrial Design
HITACHI HOME AND LIFE SOLUTIONS INDIA.
LOGICOOLi: A smart digital Window air conditioner
Nominated for a Businessworld design award, we engineered this window Air Conditioner to operate more efficiently by the introducing a state-of the-art digital control system. As well we digitized the remote control and redesigned its user interface to be more easy to use.
Industrial Design
HITACHI HOME AND LIFE SOLUTIONS INDIA.
Cordless remote control handsetfor Window and Split Airconditioner
We have designed this remote handset to match the sober yet sophisticated brand image of Hitachi. We have included a backlit display for night use. The most frequently used controls are at the top and other specific controls are covered with a flap. We kept the overall form neutral so that the remote unit can be used with a wide range of air conditioner models.
Industrial Design
VOLTAS LIMITED INDIA
Window air conditioner We developed a range of window Air Conditioners whose appearance was radically different than company's previous designs. One example of our radical design change was to give the intake grill the cleaner, simpler and more attractive visual identity of vertical slots. Also the vertical slots attracted less accumulation of dust.
Our design greatly enhance the appearance of the unit, especially when compared to other company's units that had conventional grills. The intake grill hinges out, making it easier to clean the air filter.
Industrial DesignVOLTAS LIMITED INDIA
Water cooler for institutional application
These two new water coolers, intended for the large institutional market, were developed to give a new look to the previous water cooler while keeping changes to the existing manufacturing processes and tooling at a minimum. The product was made to look soft using very cheap tools and smart edge trims were used to make the product fit and finish better.
Industrial Design
VOLTAS LIMITED INDIAWater cooler logo design for institutional application
We also design the logo which was to integrate the “Tushar” name and the “VOLTAS” name into one identity. The logo resemble a water splash with droplets to create a sense of purity.
Industrial DesignWADIA BODYBUILDERS, Ahmedabad, INDIA.
Mist Spraying Machine for fire application
Existing product
Industrial Design
The Mist spraying unit is unique in fire fighting application since it uses one ninth of water required in a regular fire pump for drowsing the same intensity of fire. It creates a mist around the fire and cuts off the oxygen supply to the fire. It is also extremely same to use on any conditions since it does not drown everything with water.
WADIA BODYBUILDERS, Ahmedabad, INDIA.Mist Spraying Machine for fire application
The existing unit gave a feeling of a crude contraption with all motor and pump exposed. Also it was very cumbersome in handling. We styled the product keeping intact the mechanisms and the machine parts of the existing unit and made it a compact product which can be easily pulled and pushed. Criticality of application was also kept in mind while designing.
DESIGN FEATURES:1. Smart looking exterior design giving a feeling of state of the art
machine.2. FRP panels makes it light weight and easy to assemble.3. A protective Stainless steel pipe frame was added.4. The exterior FRP panels also protects the engine and the pump.5. Can be handled easily from the front as well as the rear.
Industrial DesignWADIA BODYBUILDERS, Ahmedabad, INDIA.Mist Spraying Machine for fire application
Industrial Design
WADIA BODYBUILDERS, Ahmedabad, INDIA.
High pressure portable pump for fire fighting application
Apart from giving a new identity to the product the challenge in the existing pump unit was make it comfortable for the people carrying it in difficult terrain where fire fighting vehicles can not reach.
Industrial Design
DESIGN FEATURES:1. Redesign of frame to make it light weight and easy to carry.2. The fuel tank in plastic to make it attractive and light weight.3. The silencer was designed to make it smart.
We redesigned the frame and the holding points to increase the weight carrying capacity of the bearers and improved the looks by redesigning the aggregates. No extra panels were added.
WADIA BODYBUILDERS, Ahmedabad, INDIA.
High pressure portable pump for fire fighting application
Industrial Design
Natraj Aatamaker, Ahmedabad, INDIA.
Domestic floor mill for households
Natraj is the leading aatamaker manufacturerin India
Industrial Design
The Design intervention was focused on converting the total wooden body into a part plastic and part wooden. The wooden base helps in absorbing the vibration and sound muffling and the plastic body make the look and feel of a contemporary kitchen product.
Natraj Aatamaker, Ahmedabad, INDIA.
The design also facilitates quality of the look and the performance and has substantially reduced the manufacturing and assembly time.
Industrial Design
The internalsVacuum for suctionof residues
Space for storage of electric chord
Natraj Aatamaker, Ahmedabad, INDIA.
Industrial Design
Natraj Aatamaker, Ahmedabad, INDIA.
Table top floor mill for households
Industrial DesignGELCO Electronics Pvt. Ltd, Ahmedabad, INDIA.
Voltage stabilize for refrigerators and Television
The stabilizer was designed for protecting refrigerators and television in the Indian rural market . It can be wall mounted as well us kept on a horizontal surface.
Industrial Design
GELCO Electronics Pvt. Ltd, Ahmedabad, INDIA.
Starter protection from Voltage & current spikes for Room Airconditioner
The design has created a paradigm shift in the way starter were sold. It was made to look fit for contemporary room interior and is the first choice of the architects.
The digital display makes the interface more comfortable for the users. The size makes it easier to place it near the switch console
Industrial Design
The existing product and the new product
GELCO Electronics Pvt. Ltd, Ahmedabad, INDIA.
Industrial DesignGELCO Electronics Pvt. Ltd, Ahmedabad, INDIA.
Voltage stabilize for Room Airconditioners
Industrial Design
The new product gives a contemporary look and perfect for displaying the room along with the room air conditioner. The compact size with a concealed space for the 3 pin plug enhances the look of the product.
GELCO Electronics Pvt. Ltd, Ahmedabad, INDIA.
Industrial Design
A new styling was done on the existing platform to give a new look in the market.
NOX India Corporation,Ahmedabad, INDIA.
Daignostic refraction chair unit
Industrial Design
A new styling looks more sleeker and integrated and can swivel and lean to 170 degrees.
NOX India Corporation,Ahmedabad, INDIA.
Daignostic refraction chair unit
Industrial Design
NOX India Corporation,Ahmedabad, INDIA.
Optodex operation table
A new styling was done on the existing platform to give a new look in the market.
Industrial Design
NOX India Corporation,Ahmedabad, INDIA.
Optodex operation tableA new styling looks more sleeker and integrated and can lean to 170 degrees.
Roto molded ice cream trolley
Top canopy extends into a solar panel
Attractive shape
Dustbin
Cashbox
Refrigeration system
Set of wheel, axle and castorTo be bought out.
Canopy frame to be bought out
ICE CREAM VENDINGTROLLEYS
Industrial Design
Sliding canopy with solar panels
Cash box
Industrial Design
INGERSOL RAND, INDIA
Design of an air compressor unit
Industrial Design
A new identity was given to the existing, very successful Ingersol Rand air compressor to cater to a totally different competitive market segment - the MSMEs in India.
INGERSOL RAND, INDIADesign of an air compressor unit
Industrial Design
We styled the product and agave a very distinct outer shape to create a visual identity. The other challenge to give a shape that can cater to 6 different sizes and capacities. Also the product was made in sheet metal powder coated to keep it low cost in development as well as unit cost.
The brand identity was also created which included the logo design, color graphics and placement of various other thing.
Industrial Design
WINDSOR MACHINES LTD., INDIA
Injection molding machine, EXCEL series
The EXCEL series of the injection molding machines were styled to cater for a new launch of advanced technology. The exterior panels were design for a low cost tooling and ease of operation.
Industrial Design
WINDSOR MACHINES LTD., INDIA
Injection molding machine, EXCEL series
The EXCEL series of the injection molding machines were styled to cater for a new launch of advanced technology. The exterior panels were design for a low cost tooling and ease of operation. This was launched in PLASTINDIA 2015.
Industrial Design
WINDSOR MACHINES LTD., INDIA
Injection molding machine, EXCEL series
The exterior panels were design for a low cost tooling and ease of operation. This was launched in PLASTVISION 2013 December.
Built of stainless steel and sheet metal, this kiosk has a place for two gas stoves, place to wash and rinse cups unit and stocks for various ingredients used to make tea. The process of road side vendersmaking tea was kept intact but the it was made more efficient and hygienic. It is mobile, allowing each cart to be easily moved from various location.
The kiosk is low cost and easy to maintain. Mobile Kiosk for the sale of tea and other refreshments.
AMUL, ( Through National Institute of Design ), INDIA
Mobile Kiosk for the sale of tea and other refreshments.
Industrial Design
CENTRE FOR ENVIRONMENT EDUCATION,Ahmedabad, INDIA
Interactive information kiosks for permanent museum for Bhoj Wetland Project in Bhopal, Madhya Pradesh, India
Industrial Design
We designed are manufactured interactive information kiosks for the Centre for Environment Education's permanent education museum in Madhya Pradesh.To educate children on the importance cf we lands to life on the planet, we made short kiosks in brightly colored toy-like shapes. These kiosks were made of Fiberglassreinforced plastic and employed a touch screen interface device on Cathode Ray Tube video monitors.
CENTRE FOR ENVIRONMENT EDUCATION,Ahmedabad, INDIA
Interactive information kiosks for permanent museum for Bhoj Wetland Project in Bhopal, Madhya Pradesh, India
Industrial Design
The idea was to create a shop in a footprint 2 feet by 2 feet which can be placed inside a large showroom selling multi-brands. A distinct identity was created through the shape orientation and graphics so that it was easy to attract customers and promote the “HARRA” brand.
Apart from displaying 60 numbers of different garments it can store and equal number inside. It has LED displays, a FM radio and a cash box to make it convenient for the sales person. The central unit can be rotated to facilitate easier access to various garments.
Its made in sheet metal and is powder coated for durability.
HARRA, Ahmedabad, INDIARetail Kiosk for selling garments inside a large multi-brand shop
Industrial Design
VODAFONE, INDIA.
Vodafone ANYTIME service kiosk for all weather conditions.
Industrial Design
VODAFONE, INDIA.Voafone ANYTIME service kiosk for all weather conditions.
Hutch Anytime Service Kiosk is all weather air conditioned stand alone service platform that can be installed anywhere providing customers round the clock bill payment and recharging facilities. The kiosk has a simple, clean and transparent form of a rounded cube in glass and steel that goes along well with the corporate image of Hutch and all fits in the mall environment it is located in.
Industrial Design
FUNCASTLE, INDIA
FUNCASTLE: a plastic multi-tier children play station
Industrial Design
We have designed and made the first installation as a tooled up prototype at the site. This product is an outdoor playground equipment in two versions. From each version many combinations could be made. The structures are made of single-walled molded plastic polymer and supported by a matrix of steel pipes. The plastic components are joined by fusion welding for safety and a clean finish.
Many installations has been made across the country and in different sizes.
FUNCASTLE, INDIA
FUNCASTLE: a plastic multi-tier children play station
Industrial Design
Design staff - 03Part time designers - 04Workshop staff – 04Contractors - 04
3000 square feet workshopPaint area, pattern area, Fabrication areaFinishing area, Store
Other allied facilities:Vacuum forming, rotomoldingCNC wood pattern makingFibre glass molding
Our Facilities
DESIGN EDGE Consultancy Pvt. Ltd.
38A Prabhu Estate, Nr. Relief Hotel
Sarkhej Sanand Road
Sanand, Ahmedabad – 382210
Gujarat, INDIA
Phone : +91 9824059286
www.designedge.co.in
Our Contact
Industrial Design
38A Prabhu Estate, Nr. Relief Hotel
Sarkhej Sanand Road
Sanand, Ahmedabad – 382210
Gujarat, INDIA
Phone : +91 9824059286
www.designedge.co.in
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