Design detail

DesigndetailBy Caleb

mjolsness

Lines

• A line is a fundamental mark or stroke used in drawing in which the length is longer than the width.

• A line adds direction or emphases to an image

TONE

• Difference between light and dark elements of an image

• Tone sets the mood of the image

COLOR• Color is the part of light that is reflected by the

object we see

• Adds design with the color wheel being used as a tool

TEXTURE• Meaning the way a surface feels or is

perceived to feel

• Texture can be added to attract or repel interest to an element, depending on the pleasantness of the texture

Shape• A shape is defined as an area that stands out

from the space next to or around it due to a defined or implied boundary or because of differences of value, color, or texture

• All objects are composed of shapes and all other 'Elements of Design' are shapes in some way

FORM• Form is any three dimensional object

• It enhances tone, texture and color

size• Using the relative size of elements against

each other can attract attention to a focal point

• When elements are designed larger than life, scale is being used to show drama

SPACE• In design, space is concerned with the area

• For a two-dimensional design space concerns creating the illusion of a third dimension on a flat surface

PRINCIPLES

BALANCE• It is a state of equalized tension and

equilibrium, which may not always be calm

• Balance adds equality to a picture

EMPHASES• Planning a consistent and similar design is an

important aspect of a designers work to make their focal point visible

• Finds the balance between similarity and contrast

Proportion• Using the relative size of elements against

each other

• Attracts attention to a focal point

REPETITION• The principle of repetition simply means the

reusing of the same or similar elements throughout your design

• Repetition of certain design elements in a design will bring a clear sense of unity, consistency

UNITY• According to Alex White, author of The

Elements of Graphic Design, to achieve visual composition it has to have unity

• A good balance between unity and variety

must be established to avoid a chaotic or a lifeless design

CONTRAST• Opposition or juxtaposition of different forms,

lines, or colors in a work of art to intensify each element's properties and produce a more dynamic expressiveness

• Adds detail and design to a picture

PROXIMITY • Proximity in design simply means that objects

near each other are seen as a unit. It really is that simple and it’s something you see every day

• Adds objects to a photo