Design context - possible final

‘Sim

plicity is

the ultimate fo

rm o

f so

phisticatio

n.’Heather BradleyDesign Context

Simplicity:Introduction

‘Simplicity is the ultimate form of

sophistication.’

- Leonardo Da Vinci

Focussing on branding, publication

and exhibition design, this book

sets out to prove that less really is

more and that simplicity in design

really can add to the sophistication

and success of a project.There are, of course, different

elements of design to consider and

for that reason this book is split into

5 sections; concept, layout, colour,

pattern and finish.

This is not only an investigation, but

a large showcase of design that I

aspire to and so therefore will be

something that I find helpful and

can refer back to for inspiration in

the future.

6

Section 1:

Concept

Category:Concept

‘Many desperate acts of design

(including gradients, drop

shadows, and the gratuitous use

of transparency) are perpetuated in

the absence of a strong concept.’

- Noreen Morioka

This section contains a selection

of work showing how the use of

a simple concept can create an

exciting and successful piece of

design.

Concepts can sometimes be

overthought and therefore not

always realised by the viewer. This

section proves that the simple, and

sometimes more literate approach,

can create better results.

10

Design:The Consult

Origin:Leeds, UK

Client:Stack Architects

Brand IdentityStationery

CategoryConcept

12

Design:Moving Brands

Origin:London, UK

Client:All About Tea


CategoryConcept

14

Design:Hampus Jageland

Origin:Paris, France

Client:Edgeboard

Brand IdentityStationeryExhibition

CategoryConcept

16

Design:Province Studio

Origin:Tomsk, Russia

Client:Emelyanovsky

Brand IdentityBusiness Card

CategoryConcept

18

Design:Believe In

Origin:Exeter, UK

Client:Believe In


CategoryConcept

20

Design:Estudio Mentaw

Origin:Valencia, Spain

Client:Sandra Boils

Brand IdentityBusiness Cards

CategoryConcept

22

Design:Manual

Origin:San Francisco,California

Client:Slice

LogoBrand IdentityExhibition

CategoryConcept

24

Client:One

Brand IdentityStationerySignage

CategoryConcept

Design:DeparturesDesign

Origin:Cardiff, UK

26

Section 2:

Layout

Category:Layout

‘Perfection is achieved, not when

there is nothing left to add, but

when there is nothing left to take

away.’

- Antoine De St.Exupery


of work showing how simple grids

and clever use of typography and

hierarchy can make successful

design.

30

Client:Willow Club


CategoryLayout

Design:ExperimentalJetset

Origin:Amsterdam, The Netherlands

32

Design:Made Thought

Origin:London, UK

Client:Grafik

PublicationEditorial

CategoryLayout

34

Client:SEE

PublicationBinding

CategoryLayout

Design:Kutchibok

Origin:Cardiff, UK

36

Design:Studio Newwork

Origin:New York

Client:Fiftytwo

Publication

CategoryLayout

38

Design:Design Project

Origin:Leeds, UK

Client:Robert Horne Group

Publication

CategoryLayout

40

Design:Made Thought

Origin:London, UK

Client:RavensbourneCollege

Promotion

CategoryLayout

42

Design:Hunt Studio

Origin:Melbourne, Australia

Client:Process

Publicarion

CategoryLayout

44

Design:Hunt Studio

Origin:Melbourne, Australia

Client:Process 4.5

Publicarion

CategoryLayout

46

Section 3:

Colour

Category:Colour

‘Using minimum number of colors

to achieve maximum result is a sign

of sophistication and compositional

discipline.’

- Zoltan Szabo


of work showing how the limited

use of colour can add to the

effectiveness of the design.

Colour can be overpowering, but

using it well can create a very high

impact.

50

Client:Wordley


CategoryColour

Design:Kutchibok

Origin:Cardiff, UK

52

Design:Lundgren & Lindqvist

Origin:Gothenburg, Sweden

Client:Loft


CategoryColour

54



Client:Lundgren & Lindqvist


CategoryColour

56

Design:Peter & Paul

Origin:Sheffield, UK

Client:Jefferson Sheard Architects


CategoryColour

58

Design:Flink

Origin:Antwerp, Belgium

Client:Breins

Brand IdentityBusiness Cards

CategoryColour

60

Design:Made Thought

Origin:London, UK

Client:Design MiamiExhibition

PromotionExhibition

CategoryColour

62

Design:Studio Newwork

Origin:New York

Client:Robert Geller

Brand IdentityBusiness CardPromotionLook Book

CategoryColour

64

Design:Mind Design

Origin:London, UK

Client:Tea

Brand IdentityStationeryInterior Design

CategoryColour

66

Client:Mobilrabatten


CategoryColour



68

Design:Anti-ink

Origin:Oslo, Norway

Client:Dist


CategoryColour

70

Client:Willow Club


CategoryColour

Design:Margaret IngaWiatrowski

Origin:New York

72

Section 5:

Finish

Category:Finish

It means you only include what

is necessary, and you make

necessary elements beautiful.

- Preston D Lee


of work showing how the use of

specialist print finishes can make a

piece of design.

76

Design:Kutchibok

Origin:Cardiff, UK

Client:Fibre Arts Wales

Publication

CategoryFinish

78

Design:Main Studio

Origin:Amsterdam, The Netherlands

Client:Francisco VanBenthum


CategoryFinish

80

Design:Cartlidge Levene

Origin:London, UK

Client:Stanton Williams

Brand IdentityStationeryPromotion

CategoryFinish

82

Design:John Larigakis

Origin:Vancouver,Canada

Client:Henkell


CategoryFinish

84

Client:Envy


CategoryFinish

Design:Why NotAssociates

Origin:London, UK

86

Design:Kutchibok

Origin:Cardiff, UK

Client:Canolfan Addysg

Brand IdentityPromotion

CategoryFinish

88

Design:Daniel Freytag

Origin:Edinburgh, UK

Client:London Collegeof Fashion

Brand IdentityPromotion

CategoryFinish

‘Sim

plicity is

the ultimate fo

rm o

f so

phisticatio

n.’

Design context - possible final

Documents

successful design

design projectorigin

exhibition design

successful piece of

large showcase of design

different elements of

simple concept

hunt studioorigin