Intro to Design Concepts for Message Design
Design Basic (CARP)
Nov 17, 2014
This design basic material shows what are Contrast, Alignment, Repetition, and Proximity, which are the very basic of design.
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Transcript
Intro to Design
Concepts for Message Design
The Four Principles• Contrast• Alignment• Repetition• Proximity
Contrast• Draws the eye• Must be significant• Color, shape, size
Contrast
Alignment• Left or Right is stronger than
Center• The eye draws the line• Align to a strong element on
the page
Alignment
Repetition• Creates rhythm• Provides continuity within
longer works• Balances contrast
Repetition
Proximity• Group items that relate• DON’T group items that DON’T • White space pushes elements
apart
Proximity
Putting it all togetherC.A.R.P.
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