Design at TransferWise

DESIGN + EXPERIENCE

THE DESIGN TEAM

MikeUI + UX

KishUI + UX

DerekVisual

IvanCopy

186 CITY ROAD

DESIGNING AT TRANSFERWISE

What are designers like to work with?

Working with engineers

Designer Engineer

Product Manager

Engineer

Engineer

Engineer

Customer Support

What designers at TransferWise are like to work with

Building a design culture

UX / UI DESIGN

Yep… still a pig

Design is more than just…

Good UX is about creating seamless end to end experiences

As UX/UI designers our role is create beautiful, intuitive interfaces that are immediately understandable and easy to use.

Design

User Experience

…the wall of shame

OUR DESIGN PRINCIPLES

Informed Our decisions are based on our customer insights, not our opinions. We gathered these insights from speaking to our customers and looking at the data. We test > We iterate > We validate > We ship.

Empowering The money we transfer belongs to our customers. They know what is happening to it, what will happen to it and what did happen to it at all points during the process. They feel in control because they are in control.

Cohesive Using TransferWise is an end-to-end experience, our product is built by one company. Users do not have to relearn our product, we reuse before we redesign.

Transparent No Hidden Fees - they are obvious, digestible and understandable. The user understands our product because it is clear and can therefore make decisions fairly.

Upfront Our customers trust us with their money, their identity and their time. We are informative about our process from the start. They feel confident in our product and understand what they need to do and why.

Clear We don't distract and we don’t hide. We don’t do small print, and we don’t do information overload. We reduce. We show the right information at the right time.

USER CENTRICITY

If we have data, let’s look at data. If all we have are opinions, let’s go with mine.

- Jim Barksdale, former CEO Netscape

“

If we have data, let’s look at data. If all we have are opinions, let’s go with mine.

- Jim Barksdale, former CEO Netscape

“Customer insightsCustomer insights

get some customer insights

Solving the wrong problem

Executing in the wrong way

What happens without customer insight?

How do we gain customer insights?

- Customer interviews - User testing, A/B tests - Data (yes… we still need data)

THEN WHAT?

SOFTWARESketch

Omnigraffle Zeplin

Skala Preview

FramerJS After EffectsScreenFlow

Marvel

WIREFRAME

MOCK UP

PROTOTYPEhttps://marvelapp.com/djc087#6871002

BUILD

TEST

A+B

AND THE RESULT

Turn this…

Enter Amount Select Person Money sent

To this

So that everyone

WHO’S DOING IT WELL

https://stripe.com

https://revolut.com

https://cash.me

DESIGN IS NEVER FINISHED

[email protected]