Design approach thinking & coding

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김영웅

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경영정보시스템전공박사과정

경영전문대학원MBA

컴퓨터공학전공

Ryan Kim | Convergence Business DesignerFacebook. https://www.facebook.com/keyassistE-mail. [email protected]. http://keyassist.tistory.com

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Design thinkingWorth of coding

Data and BusinessComputational ThinkingData and Creativity

<source=http://althouse.biz>

Design vs 디자인

Unlike analytical thinking, design thinking is a process which includesthe "building up" of ideas, with few, or no, limits on breadth during a"brainstorming" phase.

This helps reduce fear of failure in the participant(s) and encouragesinput and participation from a wide variety of sources in the ideationphases.

The phrase "thinking outside the box" has been coined to describeone goal of the brainstorming phase and is encouraged, since thiscan aid in the discovery of hidden elements and ambiguities in thesituation and discovering potentially faulty assumptions

<source=https://en.wikipedia.org/wiki/Design_thinking>

For design-led start-ups, innovation begins with the problem, unlikeprevious high-tech start-ups, where innovation often began withtechnology and only later began to look for a problem that the newtechnology might solve in a way that held a business potential.

<source=http://www.qoobdesign.it>

디 자 인 씽 킹 이 란 분 석 적사고의 숙련과 직관적 사고의창 조 성 이 역 동 적 으 로상호작용 하여 균형 을 이룬방법이다

디자인적 사고란 소비자들이 가치 있게 평가하고 시장의 기회를 이용할수있으며 기술적으로 가능한 비즈니스전략에 대한 요구를 충족시키기 위하여 디자이너의 감수성과 작업방식을이용하는 사고 방식이다

Design thinking as a process for

Problem-solving

디자인씽킹을디자인 중심의프로세스 디자인이라고 이해하고 있는데이는 반은 맞고 반은 틀린 말

디자인씽킹은디자인적 방법론을

경영 또는 워크 프로세스에적용하는 것이 그 핵심

<source=http://www.fotbes.com>

20세기제품기획 → 제품제작 → 고객영업공급자 중심

21세기제품기획 → 프로토타입 → 피봇(수정)

공급자 중심

Lean Startup제품기획 → 프로토타입 → 피봇(수정)Good enough data공급자 중심

Design thinking고객니즈 → 프로토타입 → 피봇(수정)

Extensive Data수요자 중심

<source=http://www.fotbes.com>

Design Thinking &Systematic Thinking 매우 유사

부분을 나누어 보는 것이 아니라하나의 통합된 체계로

생각하고 구상

"Don't think of it as failure, think of it as designing experiments

through which you’re going to learn.“

Tim BrownCEO, IDEO

빠른실패→ 객관적 평가(이른 시점)→ 연속적인 경쟁우위(짧은 시점) Hyper Competition

Hyper CompetitionTraditional View

<source=ideo>

Design Thinking 의 핵심은통합적 사고이전의 프로세스나 혁신이하나의 요소에 집중했다면

Design Thinking 은틀과 사고방식의 전환을 요구통합 또는 융합적 관점이라도

봐도 좋을 것

Types of DataQualitative and quantitative

<source=http://www.socialresearchmethods.net/kb/datatype.php>

Data and Business

Computational Thinking

<source=University of Oxford “The Future of Employment”>

<source=University of Oxford “The Future of Employment”>

Data and Creativity

Leading innovation is creating a space where people are willing and able to do the

hard work of innovative problem solving

<source=http://www.tonicinsight.com/>

<source=http://wallblog.co.uk/2013/05/17/data-creative-friends-or-foes/>

Data & Creative: friends or foes?

Creativity is that which separates human beings from beasts. It is more thanjust building a tool or expressing one’s “self” or drawing a picture. The ability tobe creative involves an understanding of nature that we then change and adaptbased on our needs or to solve a problem.

An educational process should involve encouraging the human mind to conceptualizeideas, and then use our minds, our tools, and our free will to actually transform thephysical characteristics of our environment to adapt to our ideas. Animals adapt tonature. Human beings change it. Human beings are the creative force of nature.

An effective educational system is one which encourages the students to be able touse existing knowledge in order to make new challenges. It is tempting for a teacher todictate to a student what is already acknowledged to be true. But if this is theaccepted norm of education, then innovation is precluded. Instead, the wise teacherwill encourage the student, preferably a group of students, to discover amongthemselves what can be independently shown to be true, so that they “own” the truthin the same way that the acknowledged discoverer knows it.

<source=http://philmckinney.com/>

http://philmckinney.com/archives/2014/08/do-we-really-understand-what-it-means-to-be-creative.html

Creativity be maken?

How Pixar Fosters Collective Creativity

The view that good ideas are rarer and more valuable than good people isrooted in a misconception

of creativity.

<source=https://hbr.org/2008/09/how-pixar-fosters-collective-creativity>

"The art challenges the technology, and the technology inspires the

art." - John Lasseter

Technology + Art = Magic

<source=https://hbr.org/2008/09/how-pixar-fosters-collective-creativity>

Data design is connecting data

to discover insight or creativity

Linked Open Data

The Next Agenda

Open Innovation

딜로이트 보고서Open data_Driving growth, ingenuity and innovation

맥킨지 보고서Open data: Unlocking innovation and performance with liquid information

OECD 보고서Open Government Data Towards Empirical Analysis of Open Government Data Initiatives

Europeana Linked Open Datahttp://labs.europeana.eu/api/linked-open-data-introduction

Reference

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