Design

Assigned,Assigned,

SealedSealed

& Delivered& Delivered

Design tools, trademarks, Design tools, trademarks, templatestemplates

Summer 2007Summer 2007Presented by Alyssa and LoriPresented by Alyssa and Lori

Effective Designing Effective Designing Results In:Results In:Fulfilling reader's wants & Fulfilling reader's wants & needsneedsConsistent & cohesive Consistent & cohesive coveragecoverageA strong verbal/visual A strong verbal/visual connectionconnection

Planning PhilosophyPlanning PhilosophyEnvision your page as a Envision your page as a bullseyebullseye

White space

Copy

Photos

Traditional DesignTraditional DesignAccommodates traditional Accommodates traditional

coveragecoverage

Vertical columnsVertical columns

5-7 photographs5-7 photographs

Story/headline packageStory/headline package

Recognizable verbal/visual Recognizable verbal/visual

trademarks trademarks

Theme & section-unifying Theme & section-unifying

templatestemplates

Traditional DesignTraditional DesignGuidelinesGuidelines

Establish column structureEstablish column structureCreate eyelineCreate eyelinePlace dominant elementPlace dominant elementPlace story/headline Place story/headline

packagepackageAdd contrasting photosAdd contrasting photosDetermine caption Determine caption

placementplacementIntegrate trademarksIntegrate trademarks

Basic DesignBasic Design

Columns

Basic DesignBasic Design

Dominant Element

Basic DesignBasic Design

Eyeline

Basic DesignBasic Design

Story

Headline

Basic DesignBasic Design

Secondary Photos

Basic DesignBasic Design

Captions

Template VariationsTemplate Variations

Template VariationsTemplate Variations

Basic DesignBasic Design

Basic Design & Basic Design &

Beyond…Beyond…Expected = Traditional Expected = Traditional

designdesign

Expanded = Traditional + Expanded = Traditional +

sidebarsidebar

Extreme = Layout within a Extreme = Layout within a

layoutlayout

Expected Expected || ExpandedExpanded || ExtremeExtreme

ExpectedExpected || Expanded Expanded || ExtremeExtreme

ExpectedExpected || ExpandedExpanded || Extreme Extreme

Modular Grid Design…Modular Grid Design…Promotes amplified coverage Promotes amplified coverage

optionsoptions

Encourages content driven Encourages content driven

design design

Offers greater verbal/visual Offers greater verbal/visual

varietyvariety

Maximizes reader appealMaximizes reader appeal

Grids, Mods, ZonesGrids, Mods, ZonesCreate grid structure Create grid structure establishing both vertical & establishing both vertical & horizontal columnshorizontal columns

Create modules by blocking out Create modules by blocking out grids in rectangular shapesgrids in rectangular shapes

Create zones by joining two or Create zones by joining two or moremore modules together modules together

Horizontal Horizontal gridgrid

Vertical gridVertical grid

Grid Architectural StructureGrid Architectural Structure

Modules & ZonesModules & ZonesMaximizes layout within layout Maximizes layout within layout

approachapproach

Package content for maximum Package content for maximum

appealappeal

Enhance visual enhancement Enhance visual enhancement

optionoption

Integrate levels of white space Integrate levels of white space

for content organizationfor content organization

Module

Layout Within A LayoutLayout Within A Layout

Layout Within A LayoutLayout Within A Layout

Expanded Coverage, Content & DesignExpanded Coverage, Content & Design

Create Zone

Expanded Coverage, Content & DesignExpanded Coverage, Content & Design

Pre-design

Expanded Coverage, Content & DesignExpanded Coverage, Content & Design

Re-design

Expanded Coverage, Content & DesignExpanded Coverage, Content & Design

Extreme Coverage, Content & DesignExtreme Coverage, Content & Design

Dominant module

Extreme Coverage, Content & DesignExtreme Coverage, Content & Design

Pre-design

Extreme Coverage, Content & DesignExtreme Coverage, Content & Design

Re-design

Extreme Coverage, Content & DesignExtreme Coverage, Content & Design

Dominant module montage

Extreme Coverage, Content & DesignExtreme Coverage, Content & Design

Zone

Extreme Coverage, Content & DesignExtreme Coverage, Content & Design

Pro-design

Extreme Coverage, Content & DesignExtreme Coverage, Content & Design

Re-design

Extreme Coverage, Content & DesignExtreme Coverage, Content & Design

Re-design

Personalize it

Extreme Coverage, Content & DesignExtreme Coverage, Content & Design