Description of UKick and why it is unique compared to competitors.

Description of UKick and why it is unique compared to competitors.

Also called Jianzi, Da cao and featherball

Originate in China

International competition

3 times less expensive

First to introduce it to the UK

 Describe your customer segment and how you researched their needs.

What was your value proposition to them?

Target group : Students, schools

Test market: trade fair, potential investors, friends

What were your Key activities? Key partners? Key resources?

-  China-  Packaging-  Instruction-  Logo-  Freight

- Investment- Knowledge-   Connections- Bulk sales- Distribution 

channel

Supplier Investors

branding strategy and marketing channels. Evaluate the strengths and weaknesses of what you did.

Product designLogo

Make the “UK” obviousSlanted as being kicked

Bright colour - customisable

Packaging

Cylinder shape, see through

Fit into vending machines

UKick logoI and instructions

Marketing channels : B2B

Firebox.co.uk

Internet Vending machines

Rapport group

What were your company policies, IP and other legal considerations?

Safety first

Trademark

Return policyNo return policy at trade fairrefund or exchange within 30days of purchase

Profit/loss

Revenue 87 COGS 40 Gross profit 47

Expenses

colour spray17.

5 Other expenses for trade fair 8.2

Total expense25.

7

Profit21.

3

40 units purchased

Cost(p&p included) 1sales price 2.5*discounts were given if the customer purchased more than 1unit

What were the key challenges that you faced and how did you overcome them? What would you have done differently?

Low cash flow from B2C Focus on B2B

Long lead time Better time management

Raising fund Approach investors

Small team Split the task meet more often

More people on the team

Go directly for B2B

• Experience on starting up business• The importance of connection and networking• Practice pitching skills• Gain confidence and develop attitude• First step to actual business in the future

What was the most successful part of your business? How did it prepare for future entrepreneurship?