Better Understand Customers by Combining Public Data with your Data
Dès aujourd'hui une distribution plus humaine, plus connectée et rythmée par des services innovants.
Jul 15, 2015
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Better Understand Customers by Combining Public Data with your Data
Retail has a multitude of devices that generate petabytes of potential
insights
Monitoring and Mining Social Media Data enables
Retailers to enhance customer insights
Open Data Sources & Internal Sources enables
Retailers to better understand Customers
Democratization of Data
Listening to the Voice of the Customer
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1718
2022
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1995 1996 1997 1998 1999 2000 2001 2002
Sales Forecast in 1999
Traditional Cameras Digital Cameras
Extrapolated Forecast Actual Data
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1995 1996 1997 1998 1999 2000 2001 2002
What Really Happened
Traditional Cameras Digital Cameras
The CMO is transitioning to a technology leader
“By 2017 the CMO will spend more on IT than the CIO.”Laura McLellan, Gartner Research Vice President
of organizations today
have a Chief Marketing
Technologist5
81%
“The era of ambient intelligence has begun, and we are delivering a platform that allows companies of any size to create a data culture and ensure insights reach every individual in every organization”.
Democratization of Tools
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