Derek Scobie You Tube @ Mediacom Engage 25 4-13

• 1. REFRESHINGYOUR VIEW [email protected]

2. AUDIENCE 3. CREATORS 4. ADVERTISERS 5. THE YOUTUBE AUDIENCE 6. GEN C 7. CREATION CURATION CONNECTIONCOMMUNITY 8. WHAT THEY ARE WATCHING 9. THE YOUTUBE YOU THINK YOU KNOWTHE YOUTUBE YOU SAY YOU WANTTHE YOUTUBE YOU NEED TO ENGAGEWITH 10. The YouTube youthink you know 11. THE YOUTUBE YOU THINK YOUKNOWAUTHENTICUNIQUEUNPREDICTABLE 12. The YouTube yousay you want 13. THE YOUTUBE YOU SAY YOUWANTWELL-KNOWNPROFESSIONALCONTROLLED 14. The YouTube youneed to engage with 15. THE YOUTUBE YOU NEED TOENGAGE WITHORIGINALCONSISTENTCOLLABORATIVE 16. How brands canuse all of YouTube 17. MAKING THE MOST OF YOUTUBEAuthenticBranded contentProfessionalVOD keystoneOriginalSponsorships 18. NEW OPPORTUNITIES FOR BRANDSTO CONNECT 19. SCALE 20. SCALEAudience & Topic TargetingPrime PacksRoadblock 21. NEW OPPORTUNITIES FOR BRANDSTO CREATE 22. Make ads worthwatching 23. Be quickor be dead 24. Think like acreator 25. Collaborate &co-create 26. THANK YOU