Razón social 00.00.2015 Product Innovation Customer Centric Networks September 2017 Deploying CDN at the Edge of the Network Propriety and confidential
Razónsocial00.00.2015
ProductInnovationCustomer Centric NetworksSeptember 2017
Deploying CDN at the Edge of theNetwork
Proprietyandconfidential
2
ProprietyandConfidentialProductInnovation.Customer Centric Networks
Agenda
• What the future might look like?
• TEF experience delivering CDN @ the edge
• Understanding the challenges associated with working with large content providers
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ProprietyandConfidentialProductInnovation.Customer Centric Networks
EvolutionofVideotraffic(Global)
Peak Internet traffic will grow at a compound annual growth rate of 35% from 2016 to 2021, compared to 26% for average Internet traffic.
+20pp
CDNized contentwillgrowto70%globally
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ProprietyandConfidentialProductInnovation.Customer Centric Networks
EvolutionofVideotraffic(Europe)
Peak Internet traffic will grow at a compound annual growth rate of 34% from 2016 to 2021, compared to 24% for average Internet traffic.
+20pp
CDNized contentwillgrowto84%inWesternEurope
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ProprietyandConfidentialProductInnovation.Customer Centric Networks
NetworkCapacityDeploymentisnotsustainableOurcustomersaredemandingmoreandmoretraffic
0
20
40
60
80
2013 2014 2015 2016
AveragetrafficperfixedaccesslineatTelefónica España(GB/month)1
1- Source:TelefónicaWTACGlobalTraffic Report2- Source:TelefónicaGCTO
Thissituationwillaccelerate…
5G
Achangeisneededinhow…
PushingServiceOperatorstoadoptnewtechnologies
Cooper GPON XGSPON NGPON2
x1,9
50%YoY2
BuildNetworks
DeployServices
DeliverContent
Industryismovinginthatdirection…
VideoUnicastOTT
2G 3G 4G 5G
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ProprietyandConfidentialProductInnovation.Customer Centric Networks
TEFexperiencedeliveringCDN@theedge
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ProprietyandConfidentialProductInnovation.Customer Centric Networks
ExplainingOnLife NetworksConnectivitySoftwarisation EdgeComputing
Proprietaryappliance OCPequipment
• Creatingmorecontrollableandprogrammableconnectivity
• Sharinghardwareresources,lessobsolesces• Technologyupgradeisquicker,easier.
• Lowlatencyservicesunlocked• Serverless offpremiseservicesnowpossible• Reductionintransferandtransporttraffic
OnLife Networks transforms Telefonica central office infrastructure into software defined data centres using virtualization and SDN (CORD)
Programmable networks improve the customer experience and provide a programmable platform at the edge, for 3rd party services and content
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ProprietyandConfidentialProductInnovation.Customer Centric Networks
Why?the EDGE
Personalization
5Gready
TrueFusion
Edgeexperience
Anycloudservicedeployedattheedgecanbecustomizedgranularlyforlocation,enterprise…
Many5Gservicesrequirelow/guaranteedlatency,whichcanonlybeachieveddeplopying infrastructureattheedge
Wecandeployauniquenetworkforcellularandfixed,enablingacoherentandintegratedserviceexperience.
Edgecapabilities(Latency,compute,storage,Bandwidth)willimprovecustomerexperienceandwillenableTEFtoextractvaluefromOTTservices.
OnLife PlatformaimstobeanOpenPlatformforNetworkServicesenablingTEFtocapturenewrevenuestreamsthatareoutofreachtoday
TrulyOpen
Developingservicesandarchitecturefortheedgeofthenetwork
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ProprietyandConfidentialProductInnovation.Customer Centric Networks
CentralOffice(R-CORD):OCP+Open SourceSWMadridPeñuelas
OpenRack2.0
Whiteboxes Switches inCLOSFabric
OCPGPONvOLT 48Opticalports
-48DCConverter
OCPServers(2x28Cores)
JBOD3x3x2TB
ManagementSwitch
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ProprietyandConfidentialProductInnovation.Customer Centric Networks
…TVContentisjustthebeginning
+80%TrafficOTT
WearetargetingtodayonlytheTelefonicaOTTTVcontent(Unicast),butitisonlythetipoftheiceberg
1,7TbpsUnicast
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ProprietyandConfidentialProductInnovation.Customer Centric Networks
Understandingthechallengesassociatedwithworkingwithlargecontentproviders
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ProprietyandConfidentialProductInnovation.Customer Centric Networks
Access Aggregation Core Peering
Access
AccessAggregation
Aggregation
Aggregation
X.000.000 X00 X0 2-4>10
CDNsToday…
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ProprietyandConfidentialProductInnovation.Customer Centric Networks
Access Aggregation Core Peering
Access
AccessAggregation
Aggregation
Aggregation
X.000.000 X00 X0 2-4>10
CDNsZootomorrow…
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ProprietyandConfidentialProductInnovation.Customer Centric Networks
Is there room for NeutralCDN@Edge?
Source: https://qwilt.com/products/edge-cloud-architecture/
Massively Distributed Single Integration – Many ISPs
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ProprietyandConfidentialProductInnovation.Customer Centric Networks
Challengesdeploying3rd PartyCDNs
Security
SmarterEdge
Softwarization
DefinitionofboundariesbetweenCloudplatformsandCDNsolutions.Securityisabigconcern!
EdgeComputing+AI/MLisrequiredtoprovideintelligencetoCDNsandoptimizeresourceconsumption
SWbasedsolutionsareneededforAutomationandtoproviderequiredelasticitytoabsorbpeaksefficiently
CDNproviderswantstodeploysolutionsonceformultipleServiceProvidersMultiTenancy