Deploying Big Data to the Cloud: Roadmap for Success James Kobielus •Chair, CSCC Big Data in the Cloud Working Group •IBM Big Data Evangelist. IBM Data Magazine, Editor-in- Chief. IBM Senior Program Director, Product Marketing, Big Data Analytics [email protected]Twitter: @jameskobielus
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Clouds with big data are a foundation of the smarter planet
Mobile Social
Cloud
Internet of Things
Key Takeaways
• Big data is integral many cloud services applications.
• Big data platforms ensure scalability, flexibility, and cost-effectiveness for cloud analytics: – massively parallel processing, in-database execution, storage
optimization, data virtualization, and mixed-workload management
• Cloud services realize big data objectives: – ubiquitous, convenient, on-demand network access to data analytics
– shared pool of configurable data analytic computing resources
– dynamic provisioning and release of data analytic resources
• CSCC has recently published guidance for organizations to realize value from cloud-based big data initiatives: – “Deploying Big Data Analytics Applications to The Cloud: Roadmap for
Success" (http://bit.ly/1iQ8aSy)
Cloud Ensures Scalability for Big Data Application Workloads
from surveillance cameras trade events per second
meter readings per annum
Analyze sentiment
Predict power consumption
Monitor events of interest Identify potential fraud
Prevent churn
call detail records per day are images, video, documents…
Improve constituent satisfaction
Volume Velocity Variety
5 100’s of Tweets create daily
12 terabytes
video
feeds million
350 billion 500 million 80% data
growth
Big Data = realizing differentiated value from advanced analytics and
trustworthy data at cloud scales.
Why is Big Data in the Cloud Important Now?
The power of all data coming together…
…with the power of cloud services
…to deliver improved outcomes
1. Enrich your information base
with Big Data Exploration
5. Prevent crime with Security and Intelligence Extension
3. Optimize operations
with Operations Analysis
4. Gain IT efficiency and scale
with Data Warehouse Augmentation
2. Improve customer interaction with Enhanced 360º View of the Customer
5
Top 5 Use Cases We’ve Observed
Cloud is the Latest Major Wave of Technology
Back Office Computing
Client Server PC - 1981
World Wide Web and eBusiness
Confluence of Social Mobile Cloud Big Data / Analytics