WEDNESDAY, JANUARY 31, 2018 FEATURING PAUL WAGNER Founder, President & Partner, Balzac Communications Department of viticulture and enology weekly enology-Viticulture 199 Seminar Series Wednesdays from noon to 1 pm—enology building #102 Paul Wagner studied sociology and educaon at U.C. Santa Cruz and classical guitar at the Royal Conservato- ry of Music in Seville, Spain. He has been an instructor for Napa Valley College’s Viculture and Enology de- partment for the past twenty-two years. In addion he teaches at the Culinary Instute of America at Grey- stone, is a guest lecturer at many universies and has spoken at more than eighty conferences throughout the world on wine, wine educaon, wine tourism, public affairs, and wine markeng. With Liz Thach and Janeen Olsen, he authored a book: Wine Markeng & Sales, Strategies for a Saturated Market by the Wine Appreciaon Guild, which won the Gourmand Internaonal award in 2008 as the best wine book of the year for professionals. A second edion of that work was published in 2011, and a third edion will appear this year. His second book: Arsan Public Relaons, is due to be published in 2017, and a third book, Wine Sales and Distribuon, with John Cros and Byron Marlowe, is nearly completed as well. He was a columnist for Vineyard & Winery Management Magazine for ten years, and served on the board of directors of the Society of Wine Educators for many years. With Rick Kushman of Capital Public Radio, he hosts “Bole Talk” at hp://www.rickandpaulwine.com/ a weekly conversaon about wine. Paul has judged more than 100 internaonal wine compeons, is a founding member of the Academy of Wine Communicaons, a consultant for the Internaonal Wine and Food Society in London, a member of the nominaons commiee of the Culinary Instute of America’s Vintner’s Hall of Fame, and inducted into the Spardarini della Castellania di Soave in 2005. In 2009 he was honored with a “Life Dedicated to Wine” award at the Feria Nacional del Vino (FENAVIN) in Spain. Mr. Wagner founded Balzac Communicaons & Markeng on April 1, 1991. He has conceived and managed public relaons programs for some of the most crical audiences in the world. He is now rered from acve duty at the agency, and enjoys the tle of President Emeritus there. For more info, contact instructor Kevin Smith at [email protected] or call the Department of Viculture & Enology at 559 278-2089. Persons with disabilies who ancipate needing accommodaons may call 559 278-2089 in advance of the event. “ What Wineries Do Wrong ”
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W E D N E S DAY, JA N UA RY 3 1 , 2 0 1 8
F E AT U R I N G PA U L WA G N E R F o u n d e r, P r e s i d e n t & Pa r t n e r, B a l z a c C o m m u n i c a t i o n s
Department of viticulture and enology
weekly enology-Viticulture 199 Seminar Series Wednesdays from noon to 1 pm—enology building #102
Paul Wagner studied sociology and education at U.C. Santa Cruz and classical guitar at the Royal Conservato-
ry of Music in Seville, Spain. He has been an instructor for Napa Valley College’s Viticulture and Enology de-
partment for the past twenty-two years. In addition he teaches at the Culinary Institute of America at Grey-
stone, is a guest lecturer at many universities and has spoken at more than eighty conferences throughout
the world on wine, wine education, wine tourism, public affairs, and wine marketing.
With Liz Thach and Janeen Olsen, he authored a book: Wine Marketing & Sales, Strategies for a Saturated
Market by the Wine Appreciation Guild, which won the Gourmand International award in 2008 as the best
wine book of the year for professionals. A second edition of that work was published in 2011, and a third
edition will appear this year. His second book: Artisan Public Relations, is due to be published in 2017, and a
third book, Wine Sales and Distribution, with John Crotts and Byron Marlowe, is nearly completed as well.
He was a columnist for Vineyard & Winery Management Magazine for ten years, and served on the board of
directors of the Society of Wine Educators for many years. With Rick Kushman of Capital Public Radio, he
hosts “Bottle Talk” at http://www.rickandpaulwine.com/ a weekly conversation about wine.
Paul has judged more than 100 international wine competitions, is a founding member of the Academy of
Wine Communications, a consultant for the International Wine and Food Society in London, a member of the
nominations committee of the Culinary Institute of America’s Vintner’s Hall of Fame, and inducted into the
Spardarini della Castellania di Soave in 2005. In 2009 he was honored with a “Life Dedicated to Wine” award
at the Feria Nacional del Vino (FENAVIN) in Spain.
Mr. Wagner founded Balzac Communications & Marketing on April 1, 1991. He has conceived and managed
public relations programs for some of the most critical audiences in the world. He is now retired from active
duty at the agency, and enjoys the title of President Emeritus there.
For more info, contact instructor Kevin Smith at [email protected] or call the Department of Viticulture & Enology at 559 278-2089.
Persons with disabilities who anticipate needing accommodations may call 559 278-2089 in advance of the event.
“ W h a t W i n e r i e s D o Wr o n g ”
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