DEPARTMENT OF PERSONNEL Best Practices for the 21 st Century DEPARTMENT OF PERSONNEL.

DEPARTMENT OF PERSONNEL

Best Practices for the Best Practices for the 2121stst CenturyCentury

DEPARTMENT OF PERSONNELDEPARTMENT OF PERSONNEL


• INTRODUCTION

• ATTENDEE’S

• PURPOSE AND WHY


Auxiliary’s FutureAuxiliary’s FutureAverage Auxiliarist is 57.7 years old (on going P demographic study)Average Auxiliarist is 57.7 years old (on going P demographic study)

An ideal target group would be 35-45 whom have a more stable job and personal life.

At one time there were considerations about the future impact on auxiliary capabilities but this has changed now that we are recruiting more and more younger people. But we cannot be complacent.

Pool of volunteers decreasing across the countryPool of volunteers decreasing across the country Impacting all volunteer organizationsImpacting all volunteer organizationsMore competition for the same peopleMore competition for the same peopleFewer members to perform many of the auxiliary’s missionsFewer members to perform many of the auxiliary’s missions

Slowing economySlowing economyJob concerns limit volunteerismJob concerns limit volunteerism

Answer the question – why join us?Answer the question – why join us?


We need to Target Recruitment to provide appeal to different age groups with different needs to serve the Auxiliary now.20s30s40s 50s60s


Tried & True Recruiting PracticesTried & True Recruiting Practices

Booths at Various PA Events Boat ShowsHunting, Fishing and Gun ShowsTown Fairs and FestivalsPublications Articles/ClassifiedsPublic Education ClassesVSC’s, Program Visitation and MDA’sPatrols and Operational MissionsWord of mouth, Friends and FamilyPublic service announcements/radio/TV

Every Contact is a Potential RecruitmentEvery Contact is a Potential Recruitment


Are we Maximizing the Tried Are we Maximizing the Tried and True Methods ?and True Methods ?

Communication

Education

Out Reach


CommunicationCommunicationWork with PA officer to “Get The Word Out”Every avenue we can “talk up the Auxiliary i.e. who we are and what we do is firm communication through public awarenessThrough publications, web, search engines, and social media methods which is common practice today where younger prospective members may be impactedAdvertise in locally Sponsored Community Events Schools Parks Schools Festivals Have a Open House


Communication (cont.)Communication (cont.)

Work with VE/PV/PE/PB Officers

Include hand outs at every event, PA, PE, VE and have package contact info about joining.

Include a little blurb about the local flotilla. Are we talking up what diverse talents we are looking for and what the new member can bring to the table?

Is your flotilla/division on social media sites?

A member should have a business card with contact information (email, website)


EducationEducationWork together at PE functions and offer a recruiting session – before – returning after lunch and at end. Make it brief ! Use enrollment forms & personally invite students to a flotilla

meeting, don’t wait for them to reach out to you.

Teach boating safety at: Elementary Schools High Schools Colleges At Marinas to young children Significant others

Use every PE event as a way to talk up the auxiliary If a young adult class, have them bring info back to parents


Education (cont.)Education (cont.)

Offer “One session” training to the public

By publicizing PE classes, you are publicizing the Auxiliary

Do you have “younger” members teaching? This is what the public sees Have both younger and mature members teaching


OUT REACHOUT REACHWhy do Members Join?Why do Members Join?

Gain Boating Knowledge and ExperienceGain Boating Knowledge and Experience

Be part of a the Coast Guard/Military experience as a Be part of a the Coast Guard/Military experience as a VolunteerVolunteer

A opportunity to offer ones Job’s experience for a worthy A opportunity to offer ones Job’s experience for a worthy volunteer causevolunteer cause

Assisting/Helping OthersAssisting/Helping Others

Give Back to the Community/Country/9-11Give Back to the Community/Country/9-11

Make FriendsMake Friends

Have Fun, FellowshipHave Fun, Fellowship

Are these still true today?Are these still true today?


Out Reach (cont.)Out Reach (cont.)What Benefits do the Auxiliary offer? “Are you prepared for this information release?”

Armed forces vacation clubThe pride we have to be a part of the US Coast

Guard, working side by side CG and fellow auxiliarists, the training the Auxiliary offers not to mention C Schools. The wearing of the CG uniform

Purchases at any CG exchange/License PlateShop Auxiliary and Associated VendorsFellowship with over 30,000 members worldwide


SOME CURRENT MEASURES TAKEN

MEMBERSHIP SURVEY WITH 5770 RESPONSES HELPED SHAPE SOME IDEAS FOR RECRUITING

AUX CHEF PROGRAM ROLLED OUT NATIONALLY

NATIONAL WEB “JOIN THE AUXILIARY” WITH LINKS ON ALL DEPARTMENTS WEBSITES and PERSONNEL DEPT. WEBSITE TOOLS FOR RECRUITMENT, NEW RECRUITMENT # 5029 CD and ONLINE NEW MEMBER TEST

LEADS SENT TO DISTRICT DSO-PS OFFICERS DAILY AND TRACKED

WORKING WITH GOLD SIDE TO BETTER EDUCATE BOOT CAMP GRADUATES, ACADEMY AND OCS GOLD SIDE

AUXILIARY PUBLIC AFFAIRS DISEMINATING AUXILIARY AWARENESS NATIONWIDE


[par-uh-dahym, -dim] noun – Definition - One that serves as a model or pattern.perfect specimen, prime example, prototype, standard, model

New Paradigms in volunteering are based on the rapidly changing society we live in.

Societal changes in work patterns and the diversity of our society are changing the manner and reasons why people volunteer.

http://dictionary.reference.com/help/luna/Spell_pron_key.html


Targeted Recruiting Method

Targeted Recruiting is the process of consciously planning a campaign the result of which is the delivery of your recruiting message to a small audience.

Targeted Recruiting is a desirable method when the job for which you are attempting to recruit requires some special skills or some characteristics that are not commonly found.


Understanding Why People Volunteer

Traditional Volunteering –The most common form characterized by activities that are concrete and predictable. Most of our volunteers meet this criteria.

Entrepreneurial Volunteering- Folks that want to volunteer to do their programs their own way. These volunteers find what’s not working and move to fix it their own way.


Social Change Volunteering- This volunteer type is one who desires a part in an organization to effect change. The type change can be from moderate to radical depending on the individual volunteer.

Serendipitous Volunteering- The serendipitous volunteer is one who “wanders” into the organization looking to do something to assist in a cause or task. This type of volunteer works sporadically and at their own pace and schedule.

Understanding Why People Volunteer


New Methods- The Information Age Internet- A great communication tool helping to make the

public more aware of the Auxiliary and what we are about offering a virtual audience of thousands, if not millions

Social Networking sites- Facebook, Twitter, Linked-in, Flicker, Blogs, and Volunteer Portals our PA Dept is testing such as VolunteerMatch, AllForGood, Serve.gov.

These and others linked back to our Auxiliary National Website gives us the exposure needed for our new 21st Century Recruitment Effort.

Opportunity to Involve Younger MembersOpportunity to Involve Younger Members


SOCIAL NETWORKING SITES- FACEBOOK

We have a new Auxiliary Facebook page it is located at http://facebook.com/uscgauxiliary

This is the new Official AUX Facebook page, which currently has around 1000 members, with more added each day. 44% of visitors are under 44 years old which meets the demographic we are attempting to reach


SOCIAL NETWORKING SITES-TWITTER

http://twitter.com/uscgauxOur Twitter account has over 600 followers on a

constant basis, again, with more added each day. We are publishing multiple post each day, as well as fielding direct questions from users and fans.

Social networking is the wave of the future. Communicating through these sites is an instantaneous way to get the Auxiliary’s message out.


SOCIAL NETWORKING SITES-FLICKR

• http://flickr.com/photos/uscgaux

The Auxiliary Flickr page has auxiliary and CG photos which may be picked up by search engines such as google

Again, more Auxiliary exposure which can help toward recruitment


What do we offer younger What do we offer younger membersmembers

Opportunity to help others

Learn more about boating

Networking?Help their careers (school and professional)Add to their resume (being part of the USCGAux)Experience working with othersTalk up auxiliary to other young peopleA chance to for some wanting to join the CG and

see what it is like B4 hand

What Is In It for Me??What Is In It for Me??


In recruiting it’s plan, plan, plan

Who?, what?, where?…is the target

Always prepare the recruiting presentation, never “wing it”.

Never appear disorganized or ill-prepared

Don’t make promises that cannot be kept


Recruiting Basics

Recruiting is a contact sport

Recruiting requires skill and knowledge

Recruiting requires well-organized plans

We must know our prospect


Jobs 4 EVERYONE - All ages!!!Jobs 4 EVERYONE - All ages!!!• As a boater – Crew or Coxswain • Computer and Information Technology oriented individuals• As a retiree -Share your life learned lessons• Veterans - re-serve/experiences applied from military• Tradesman -carpenter, electrician, or plumber – Apply your • Teacher – Public Education or Member Training • Communicator – Radio COMMS or our Watch Stander Program • Social Media/Advertisement - Public Affairs, Recruitment, or Program

Visitor• HR person/sales person – Personnel Services/Recruitment• accountant – Finance or Material Services• writer – Publications• EMT, Fire fighter or Police officer – use your skills to enhance our various programs


The Best Recruiting Tool - The Best Recruiting Tool - A Satisfied AuxiliaristA Satisfied Auxiliarist

• Proud and Happy Auxiliarists are great recruiters • A well run and active flotilla breeds happy

members• Active and Engaged Auxiliarists recommend the

Auxiliary.• Active steps on Flotilla/Division/District Level is

the key to making recruiting work!

Retention Promotes RecruitmentRetention Promotes Recruitment


Everyone is on the “P” team• What we say! (We must be Excited …” The CG

Auxiliary is a fast paced organization that does good work and it’s great to be part of it!)

• How we present ourselves! (appearance)• How we say it! (enthusiasm)• And then the follow through which is so

important until paperwork is finished and afterwards.


BOTTOM LINEAll Departments are working together diligently toenhance Recruitment efforts. Please visit each Nationalwebsite and subscribe to the departments email list(s).

We must be proactive !!!!! Everyone's input is helpful and that ishow we can work together to be proactive.

Following some simple tools and ideas that we havejust presented will help make your “Best Practices towardRecruitment” work for you in the 21st Century.

Our “National P site” offers the tools you need withour Uniform, Resource, Diversity, Recruitment, Retention andDevelopment Divisions. Visit and Navigate through the P website.It is found at - http://www.auxpdept.org/

Thank you all for your attention – questions?

DEPARTMENT OF PERSONNEL Best Practices for the 21 st Century DEPARTMENT OF PERSONNEL.

Documents

s slide

department of personnel

website slide

auxiliary offer

potential recruitment

auxiliary capabilities

open house slide

younger members